The screening scale of "Pumping Heart" is not large. Although it has a good reputation, the box office is not particularly good. However, it is very stable.
Therefore, in the end, Dean Films decided that even if the scale of screening is expanded, it will try to control it as much as possible.
Although in these days, the movie box office is focused on bursting out most of its potential in a short period of time, and even overdraft potential does not matter.
But this is only for those commercial movies. For literary and artistic movies like "Heartbeat", it is definitely impossible to burst out all the energy in a short period of time. Such movies can only flow slowly.
Fortunately, Hollywood has its own way of operating such niche literary films.
The early publicity for "Heartbeat" was quite good. In my memory, this movie only made over one million US dollars at the box office, but with Li Yi.
Although the box office is not high, after the official expansion of screenings, although the scale is small and the daily box office is not conspicuous in the rankings, the box office of more than two million US dollars on the first day is enough for Dean Films and Li Yi I am satisfied.
After all, the scale of the screening is not large, but the attendance rate is pretty good. Of course, it cannot be compared with those big commercial productions, but it is not weak either.
In the field of literary and artistic films, especially in this type of niche literary and artistic films, the performance of "Pumping Heart" can be regarded as very outstanding.
Li Yi tried to introduce "Pumping Heart" into China, but after watching the sample film, Zhao Guangming said that such a movie could not be introduced.
Although, there is nothing too extreme about this movie, and it is rated PG in North America.
But this is still not suitable for showing on the big screen in China.
Why?
Of course Li Yi understands why, because people who have watched this movie may give it a very good evaluation, but one thing has to be said. The national conditions are different. Many things seem ordinary here in the United States, but in China, But it was too much.
For example, there is the issue of age. In the film, Julie and Bryce met when they were eight years old. At this age, they are ignorant and have a crush on boys. In fact, it is okay.
But it doesn’t work later. Although there is nothing excessive in the film, Bryce starts falling in love in eighth grade, and in the film it can be said that even their parents think it is normal, which is not normal at all.
Li Yi did not force it, but although "Pumping Heart" cannot be released in the mainland, it can be released in Baodao and Hong Kong Island.
However, in these two places, after all, the market is limited, and "Heartbeat" is not the kind of blockbuster that can win the box office.
"Pumping Heart" has been released in North America for a full week, and the box office is only over 10 million US dollars. Although it is not bad for a literary film, it is still viewed negatively by many people.
For other people's movies, the box office of tens of millions of dollars a week may make countless people brag, but Li Yi can't do that.
In fact, he has never made a movie with such a low box office.
"Li Yi's new film "Heartbeat" encountered a waterloo in North America, and the miracle is no longer there!"
""Heartbeat" was poorly received in North America, with a box office of only 10 million in its first week, which is not as good as the one-day box office of blockbusters of the same period!"
"The myth of Li Yi was shattered, and "Heartbeat" was met with a cold reception. Hollywood film critics said: China's restrained style combined with North American stories is the biggest reason why "Heartbeat" is not acclimatized!"
""Heartbeat" is not human inside and out. North American audiences said it was too restrained, and domestic film critics said it was too open-minded!"
Although Li Yi is famous domestically and even internationally, there really aren't too many people who want to see him suffer misfortune and fail.
And the media is even more so. Li Yi continues to succeed, which is not particularly exciting news, but Li Yi fails, even though everyone knows that the box office of "Pumping Heart" is actually very rare for niche literary films. , but it is undeniable that this is indeed the lowest-grossing movie among Li Yi's Hollywood movies.
Then a very interesting phenomenon occurred.
"Pumping Heart" is indeed not a hit in North America, but in China where it has not been released, it is almost well known.
Countless media outlets reported the news of the "failure" of "Thumping Heartbeat", which seemed to pull Li Yi off the altar all of a sudden.
However, the media reported the news of Li Yi's failure one-sidedly, but netizens and fans actually stood on the opposite side of the media.
"I'm just confused. "Heartbeat" itself is just a niche literary film, and the scale of its release in North America is not big, right? And this movie is so bad? With a box office of tens of millions of dollars a week, when Is it actually Waterloo? It seems that the domestic media is really confused by Li Yi's consistent high box office. Looking at so many domestic films, how many domestic directors can achieve such box office in North America? Is this also called failure? Is this also called Waterloo?”
"Although I haven't watched "Pumping Heart" yet, I have paid attention to North American film review forums and film evaluation websites. The ratings of this movie are very good, right? Don't think about having too high a box office for a literary film. It can be praised by so many people. Critics are optimistic about the film and it has been praised by so many fans. Is this considered a failure?"
"I just laughed and waited for a slap in the face. Niche literary and artistic films like "Heartbeat" are always shown on a long-term basis in the United States. A niche literary and artistic film will be released for a year. It’s normal, where are you? Do you think this movie is no longer good? You’ve already screenshotted it, and you’re just waiting for the dog director to slap you in the face!”
"I heard that Hong Kong Island is about to open, so I must go and see it then!"
"When can we see it in China?"
In fact, despite the raging domestic media reports, in fact, none of the big media said anything about the box office failure of Li Yi's movie. Instead, it was the self-media and the small media who made up stories and so on. Li Yijiang has exhausted his talents and encountered Waterloo.
Who among the truly discerning people doesn’t understand that a movie that suffered a setback can create such a momentum in China? So many media reports and so many netizens discussing it?
Please give me this Waterloo a few more times, okay?
Everyone in the domestic film industry remained silent. Although they were afraid that Li Yi would suffer a disaster more than the media, at least not now.
Compared with the self-media in the mainland, the media on Hong Kong Island are exactly the same as those on the mainland, probably because Li Yi is a Hong Kong person and is the pride of Hong Kong movies. A fight started.
It was under such a situation that "Pumping Heartbeat" landed on Treasure Island and Hong Kong Island.
As a result, once it was released, unlike North America, Li Yi's influence in Hong Kong Island was really not comparable to that in North America.
After all, this is his home court, and Hong Kong Island and Taiwan Island are also very different from the mainland, so they are more receptive to this type of movie.
"Every person in this movie represents every kind of person, and the thoughts they trigger are different. The warmth is mixed with reality, and the reality reveals warmth. True happiness comes from deep within. Highly recommended, heart-pounding . There are actually media saying that this "Heartbeat" is director Li Yi's Waterloo. You should really watch the movie before making your evaluation!"
"If you have something that you have been missing, it is not too late to start now, go early and be brave. The further you go, the more joy you will have!"
"Suddenly I want to plant a sycamore tree, other trees will do too!"
"Julie and Bryce are very similar to our past, but the only difference is that we are not as wise and precocious as Julie, nor as handsome as Bryce! But those are the youth that people miss!"
Famous Hong Kong film critic Liao Liao specially wrote a review for this film.
""Heartbeat" is definitely an extremely innocent and beautiful film. A pair of ignorant children, a tall sycamore tree, a simple story, told in a soul-stirring way. Just like an afternoon when the sky is clear and the clouds are clear, you sit On the hillside, there is a gentle breeze, the fragrance of earth, the chirping of birds and insects, everything is just right! So this is also a film that can be watched again and again.
The little girl Julie fell in love with Bryce at first sight when she saw him in the second grade. After her heart pounded, she began her pursuit of the male idol. But Bryce thinks Julie is a weirdo. As Julie's classmate, he hates Julie's daily entanglement and always tries every means to get rid of her.
I have seen some people say on the Internet that a little girl in second grade actually understands what love at first sight is? Is it too outrageous?
But the "heartbeat" and "love at first sight" here are the emotions of ignorant children! It's different from adults.
Ask yourself when we were children, did we ever particularly enjoy playing with a certain child? Do you particularly like to attract other people's attention?
I remember that when I was a child, in order to attract the neighbor girl, I even used firecrackers to fry cow dung on the way she had to pass by after school. In the end, I succeeded in attracting her attention, but I also succeeded in being whipped by my father. !
In fact, it's not love, it's just a very special, pure love!
Of course, it is undeniable that "Heartbeat" does contain some people and backgrounds that are familiar to us, which seems a bit too advanced, but this is a Hollywood movie!
The background of the film is originally North America!
Closer to home, Julie has always devoutly believed in three things: that trees are holy (especially her favorite sycamore tree), that the eggs produced by the chickens she raises in the backyard are the most hygienic, and that one day she will have sex with cloth. Les kisses.
This brought endless troubles to Bryce in his childhood and adolescence. He always wanted to get rid of her because her enthusiasm and persistence were always embarrassing to him. Is this plot very familiar?
Yes, I believe many people have seen or experienced similar situations in their childhood.
Because of ignorant children, they don’t know how to express that kind of love. Some may just hope to play in the mud together, or pretend to be a family drinker together, and that’s it.
Of course, Director Li Yi tried a more interesting method in this film, which is a method of alternating comparisons and switching narratives. The same event is narrated from different perspectives of girls and boys. They turned out to be completely different worlds, with so many differences, contradictions, and even insurmountable gaps in their understandings.
"When you like me, I don't like you; when you fall in love with me, I fall in love with you; when you leave me, I fall in love with you; you go too fast, or I can't follow you Follow your footsteps." This kind of cognitive deviation drives the plot and gives a simple story a certain philosophical meaning.
The ignorant youthful feelings, through the seeds of joy planted in their youth, brewed in the soil for many years, and broke out, and what grew were two boys and girls with independent thoughts and character. So this is a story about the inner self-examination process of two teenagers and their complete self-transformation and growth in a love relationship.
The director does prefer heroines, and heroine Julie Baker can be said to be the most shining character in the film. Even in a country like North America that values individuality, she looks so different. She likes to climb up the sycamore tree and watch the sunset envelop the earth in all its splendor. She made headlines by sitting in a plane tree for a day to protect it from being cut down. She loved talking about perpetual motion machines. She hatched a chick in science class and decided to raise it.
When she heard Bryce slander her uncle in the library, she began to examine whether the person she loved was worthy of love. She used the theory of parts and wholes to gain insight into Bryce's father, a middle-class man, and something in his heart was rotten. When Bryce was dissatisfied with the messy yard of her house and suspected that the eggs laid by her hens had some kind of bacteria, and threw away the eggs she sent, she saw that Bryce's blue eyes were the same as his heart Hollow, nothing more than an embroidered pillow. "You don't have the vision to appreciate beauty. I feel sad for you." And decisively give up this love.
Seriously, this is amazing!
The behavior of the boy Bryce was actually not unusual. When the girl who had been pestering him every day suddenly disappeared from his side, Bryce found that he began to care about her and would always think of her unconsciously. The earth will pay attention to her. He began to realize that it was better to let her pester him than to make her angry with him.
Bryce found out that his grandfather liked Julie very much. He was confused as to why his grandfather liked this "weird" in everyone's eyes. Until his grandfather said something to him: Some people are shallow, and some people are beautiful on the outside but ruined inside. One day you will meet a person who is as gorgeous as a rainbow. When you meet this person, you will feel that other people are just clouds.
And there is no doubt that the person who is as gorgeous as the rainbow is Julie, at least for Bryce!
Finally, he bravely admitted to himself and others that he liked this brave and unique girl.
At the end of the story, on a golden sunny afternoon, the girl saw from the window of her house that the boy for whom her heart fell in love was planting her beloved sycamore tree in the yard. The moment we looked at each other and smiled, it was as if nothing had happened, and there was no need to explain anything. It was like meeting each other for the first time, and our hearts were beating. "
(End of chapter)
