Regarding the promotion of "Heartbeat", Dean Films still attaches great importance to it.
After all, Li Yi has a great record. Although they also know that "Pumping Heartbeat" is actually very different from the previous Li Yi movies. This is a relatively niche film, but it is still There is no intention of looking down upon.
The promotion of the movie is really not an easy task, after all, it involves millions or even tens of millions of dollars.
And if a movie is well promoted, it can definitely turn decay into magic.
Li Yi does not have much confidence in the film "Heartbeat", but he still feels that the promotion and release of this film in his memory were done too poorly, otherwise it would not be a film that would be praised by many A well-received film, even if it is a niche film, even if it is a literary film, will not only get less than two million US dollars at the box office.
Don't talk nonsense. Americans don't like fresh movies and are not used to watching this kind of movies. Although there are few movies of this kind, it is not impossible. Maybe the box office will not be as big as those commercial blockbusters, but it will not be as low as the dust. went.
Therefore, Li Yi still wants to give it a try. Times are different again, and his reputation is much greater than that of the previous director of this film, so he thinks there is still hope.
In fact, public opinion is quite easy to stir up here in the United States.
This time, the strategy of Li Yi and Dean Pictures is actually very simple, that is, to promote retro!
What is ancient?
To be honest, there are not many small and refreshing movies in Hollywood, but if there are too few, they are quite good.
And a lot of it was before the rise of decadent culture.
At that time, it was really not uncommon to make pure love films, fresh films, etc. However, after the degenerate culture became popular in North America, those things became less popular.
But there are also people who have tried to make this type of film, but the market didn't buy it.
The benefits of being backed by a Hollywood media giant like Dean Pictures are revealed at this time.
Dean Pictures first chose a target, a small, fresh and artistic film in the 1990s that had a very good reputation but a poor box office.
This film was also released by Dean Films that year, and the rest was simple.
Dean Pictures started to operate, so that this old movie called "Little Children", yes, it is somewhat similar to "Heartbeat", began to be released in some special theaters.
Hollywood has always had some theater chains that play fringe movies or old movies all year round.
Of course, the theaters in this kind of theater chain are usually not large theaters, but are similar to community theaters or charity theaters.
"Little Children" is a Hollywood movie in the 1990s. This movie had a poor box office at the time, but its reputation was very good.
If you want to make a movie popular, it's actually not difficult. The key lies in public opinion and publicity.
Of course, generally speaking, it is difficult to create this illusion for some new movies because the cost is too high, but for old movies, it is really not difficult.
Dean Films screened this niche film with a good reputation in marginal cinemas, and then began to build public opinion that this old film became popular.
It can be said that the nostalgia card is absolutely invincible, because everyone has nostalgia.
As a result, on the Internet and social platforms, the number of topics discussing the sudden popularity of the old movie "Little Children" began to increase.
Then Dean Films began to invite some online film critics to start setting the pace.
In fact, because the Hollywood film industry has long since matured, and maturity means that it is no longer at its peak, and the investment in movies is getting bigger and bigger, the risks are getting higher and higher, so innovative and original movies are becoming more and more popular. Few mainstream Hollywood films are IPs or sequels.
Therefore, many people who "stand up and talk without back pain" can say too much about all the money-oriented behaviors in Hollywood.
"Hollywood is becoming more and more solidified, less and less innovative, and less and less willing to innovate! Nowadays, Hollywood movie sequels are everywhere. It seems that if they don't make sequels or adapt best-selling books, they won't be able to make movies."
"More than that, violence, gore, surnames, high technology, visual effects, these things have begun to dominate the big screen. More and more movies are beginning to pursue these sensory stimulations, but they are becoming less and less distracted. In recent years, , there are fewer and fewer Hollywood movies with high ratings and good reputations. Is it because the audience doesn’t like to watch other movies? It’s not that a few days ago, a fresh movie from the 1990s, no violence, no blood , without surnames, without high-tech and visual special effects, everything is a heart-wrenching movie, "Little Children" has become popular, proving that heart-wrenching movies can actually conquer the audience no matter what era they are placed in!"
""Little Miss Guess"? I went to see it. It's hard to see movies like this now!"
"Yes, many people blame the audience, but in fact, isn't it because of the inaction of Hollywood filmmakers?"
"The rising crime rate and the prevailing degenerate culture since the 1990s have caused our young people to degenerate even though their nature is still intact. They have no spiritual beliefs in any sense. This is terrible!"
"."
These are actually just an introduction.
Soon, these introductions began to ferment, and more and more people were either invited, or simply came to enjoy the popularity, or they were really motivated and joined the discussion.
For a time, people began to criticize Hollywood for its conservatism and lack of innovation.
Then, naturally, under the guidance of the caring people from Dean Pictures, they began to develop in the direction that Li Yi and the others wanted.
The voices of one or two people may not be able to influence anything, but the voices of ten, a hundred, or a thousand people will make more people join in.
For a time, the statistics of some old movies actually increased in various aspects. This was something that even Dean Films had not expected.
As a result, a virtuous cycle was formed, with more and more media outlets and more and more netizens joining in the discussion of "the present is not as good as the past".
Not to mention, the 1990s can be said to be an extremely special era for Hollywood, because at that time, Hollywood had just begun to conquer the world.
At that time, although Hollywood began to conquer the world in a crushing manner due to large investments, visual effects technology, etc., it must be said that starting in the 1990s, the Hollywood film industry began to experience a blowout. style development.
Naturally, the movies of that era also showed a hundred flowers blooming.
Many of the classic films with the highest reputation on the rankings were produced in the 1990s and early 2000s.
So, if you want to say that the present is not as good as the past, that is for sure.
However, this ancient time is actually not too old, it was only at the beginning of the century.
In addition, the old filmmakers, film critics, and media people of this era all came from that era, so they all started to be "nostalgic".
For a while, it actually deviated from the original intention of Dean Pictures and Li Yi.
There has been a wave of discussion about film retro in North America, which is something no one expected.
However, although it is unexpected, it is also reasonable.
Some things already exist, and this "retro" trend is inevitable.
Watching too many superheroes, too much violence and blood, will naturally lead to aesthetic fatigue. So, what can we do at this time?
Naturally, I miss the past.
However, although it deviated somewhat from expectations, it actually achieved its goal.
Because movies like "Heartbeat" can be said to be "retro" to a certain extent!
Most of today's filmmakers don't use this method to tell stories, because it's not the mainstream of the market.
So, very quickly, Dean Pictures came to a conclusion.
At this time, "Heartbeat" began to appear on the Internet, and it did not exaggerate the retroness of this movie on a large scale. It gave more stills with fresh paintings and so on.
But it's enough.
"Pumping Heart" itself is not a large-scale commercial production. In fact, in terms of publicity, this kind of small and fresh film cannot be promoted like those large-scale commercial blockbusters.
The usual method for this kind of movie is to select it for on-demand screening and then screen it for a long time.
There aren't many better ways.
In fact, if another director were to make this film, he probably wouldn't have received such good treatment.
But Li Yi is different. In fact, Dean Pictures doesn't care too much about the box office of this film. Why do you say that?
Because this movie is really a very niche movie, it is unlikely that such a movie will cause a miracle.
But Li Yi is different, they must give face!
Therefore, Dean Pictures is very powerful in promoting "Heartbeat".
The previous wave of hype had invested millions of funds.
Li Yi was a little amazed by the operation of Dean Pictures during the special screening of "Heartbeat" by the media and film critics.
Big Data!
The media and film critics invited by Dean Films this time were not invited randomly, but through big data analysis.
I have to say that in this regard, Hollywood is really good.
Of course, after thinking about it carefully, Li Yi felt relieved. This is actually not universal.
Why do you say that?
Because there are well-known media and film critics after all, and your big data is useless.
But "Pumping Heart" is different this time. The media and film critics invited are not all well-known people. This is thanks to the Internet age and the prevalence of self-media.
Because through big data, it is possible to analyze the preferences of these people.
Although red envelopes are indispensable for the same thing, if a person really likes it, then the movie reviews and reports written will definitely be completely different.
Screenings and premieres of movies are two different things.
This time, the first special screening of "Heartbeat" by the media and film critics was held at the Green Cinema in Los Angeles.
This theater has a long history and is an old theater. However, the equipment is not bad, but of course it is much worse than those first-tier theaters.
The advantage is that this is an old cinema, full of emotions.
Li Yi's reputation is still good in Hollywood, not to mention that it is a movie invested by Dean Pictures. Naturally, there will be no shortage of media and film critics invited.
Don’t underestimate the cost of special screenings for media and film critics. The cost of inviting these people is also not low, because if you don’t pay them, why should they help you promote it?
Therefore, the more people you invite and the greater your reputation, the higher the cost of the same public relations.
Of course, the influence of film critics is certainly incomparable to that of the past.
However, many of the film critics and media people invited to the scene today are from social network self-media.
Only a small number are established media people and film critics.
Lonnie is a well-known self-media online film critic.
He is quite famous as a film critic on social platforms.
What’s interesting is that Lonnie’s main commentary video is the promotion and interpretation of old movies.
Among them, he has also produced related interpretation videos for old and fresh movies such as "Little Miss Guess".
He himself is indeed a fan of this aspect.
Lonnie is actually no stranger to Li Yi. He has even produced commentary videos for several of Li Yi's movies.
These include "Life is Beautiful", "The Story of Hachiko", "The Truman Show", "The Sixth Sense" and so on.
This time, he also received news about the movie "Heartbeat" very early, and he is still quite interested in this kind of movie.
Maybe some people are just following what others say, but Lonnie really doesn't like the current Hollywood movies. According to him, those movies are too noisy.
"Hi, Stephen, are you here too?" After Lonnie entered the theater, he met an old friend.
Stephen Lee!
This is his counterpart.
Unlike Lonnie, Stephen Lee is a UP master who specializes in romance films.
Of course, in some ways, the two of them can be said to be like-minded.
Because romance movies have long been out of date, most of the materials he can come up with are old movies from the past.
"Hi, Lonnie! Of course I'm coming to Lee's movie, and it's a romance movie, so it's even more impossible for me to be absent! Isn't it?" Stephen greeted Lonnie with a smile.
"The key is for Dean Films to be generous, right?" Lonnie said with a smile.
"Of course! You can watch movies you are interested in and get paid for it, why not?" Stephen shrugged.
"I just don't know if the work of this miracle director can really conquer us!" Lonnie said with a smile.
"I'm looking forward to it. After all, "The Truman Show" was really shocking back then. Hollywood lacks external pressure. Lee's appearance is definitely a good thing!" Stephen Lee said with a smile.
In fact, this is really their consensus. After all, the topic of Hollywood's lack of innovation is not new for a long time. Many people have analyzed the reasons. They believe that the biggest reason why Hollywood has become more and more conservative is not the issue of cost and risk. , but less pressure!
