In Li Yi's opinion, the most rare thing about "Sunny Sisters" is that compared to other youth nostalgia movies, this movie is the least violent and the most unique one.
There isn't much about love in this movie.
To be honest, for many youth movies that everyone is familiar with, it is always difficult to break away from love for some reason. It seems that without love, people will not make them.
This is also something that Li Yi can't understand.
In fact, youth and first love can indeed be equated at some point, but the problem is that so-called love has never been the main core of youth nostalgia films.
On the contrary, friendship is ignored in most youth films, and is mostly brushed aside.
"Sunshine Sisters" does a very good job in this regard. It is not that there is no love, but that in this film, love occupies very little space.
In the script outline Li Yi gave Mu Qing, the theme of "Sunny Sisters" is friendship.
Therefore, the marriage between the heroine and her husband, the relationship between the heroine and her daughter, and the heroine's young love are all relegated to a secondary position. They are unimportant, not wordy, and everything is covered. Even if many years later, the heroine takes the painting to see the boy she has a crush on, it is enough to give it to him, but it is not necessary to sit down and drink coffee. Because it is to fulfill the wish of the past, not to complete the current life, the sense of proportion here needs to be grasped, otherwise, it will become strange.
Another thing is that many directors or screenwriters always have a habit of feeling that adolescent children will always get together to do a "big thing", otherwise they will not be young enough. But in Li Yi's view, how can there be such a thing? So many "big things" for them, who were once grown-up children, to do?
In "Sunshine Sisters", the seven sisters did not do anything big, but in ordinary life, the reunion of the seven people was already a big event. The reunion is like a handle, holding up the memories of my youth and reminding myself how arrogant my youth once was. This kind of hard work allows everyone who is more or less a loser to laugh at life again.
The whole story of "Sunny Sisters" is actually very simple. It tells the story of a friend who is seriously ill looking for the members of the "Sunny" sisters from 20 years ago. The content is also very simple. The whole film also focuses on creating an innocent and deep friendship among the members during the search. As the members are recovered one by one, the past emotions are awakened. At the same time, the sisters slowly find the buried girl. Complete self in dull or cruel reality.
If the theme of "Old Boy" is "Dreams Never Fade", then the theme of "Sunny Sisters" is "Friendship Never Fades"!
Back to business.
If a movie wants to be released and achieve good results, it naturally cannot do without good publicity.
Since "Sunshine Sisters" is scheduled to be released in the summer, the publicity and distribution must also keep up.
For Oceanwide Films, the first step in publicity is to launch an online event.
“No matter how many times we spend being awesome individually, it can’t compare to the years we spend being stupid together.
You must have had a group of friends when you were studying, and then you slowly formed a small group. You spoke words that others didn't understand, you quietly gave others nicknames, and you shared each other's most private secrets. .
When you were in elementary school, you were so good that you were like Siamese twins. One person had to adjust his seat, and the other one had to adjust it together. The friendship between girls is so simple. Those who go to the toilet together are definitely good friends.
When I entered junior high school, I found new classmates and formed a new clique. When we see a handsome guy together, we will scream together. When we see a boy we have a crush on, we are always dragged by our friends. If we know something delicious is available, we should eat together after school. When we go shopping, we must meet at our old base first.
In high school, you hid at the corner of the stairs and yelled at the androgynous girl downstairs that you were handsome. You would run to buy snacks after class, and you had that funny slip of the tongue about meatballs. After graduation, whenever your class gets together, someone will always remember you.
Everything today is stored in that classmate book that has not been opened for a long time. Looking through the past classmate books, have you seen a certain sentence in it that you can't forget to this day, or that makes people recall a certain sentence in an instant? A moment? "
The content of the activity is actually very simple, which is to publish the "Youth Album" and "Graduation Message Book"!
Of course, for such activities to get more people to actively join in, some strategies are also needed.
Therefore, Li Yi and Mu Qing, together with Fanhai Film and Television, began to mobilize their own connections and invite some celebrities to increase the popularity of this event.
The first is Li Yi, who posted his graduation guestbook from his high school days in Hong Kong, as well as a graduation photo.
As a popular fried chicken, Li Yi himself has attracted a lot of attention. He joined this event immediately, which naturally attracted the attention of many movie fans.
In the photo, Li Yi was wearing a school uniform at that time and looked a little green.
Then many celebrities began to post photos of their past together, as well as some black and white ID photos, and some photos full of a sense of the times.
So many netizens started talking about it. After all, the content of these celebrities' high school and middle school days is still very attractive.
Especially the photos of youth in the early years and the comparison with today.
And the messages in those guestbooks are actually full of information that people can’t help but gossip and reminisce about.
So some netizens started to join this activity.
Take out your graduation guestbook that has been dusty for a long time, take a photo and post it.
And when you reopen those guest books that have been dusty for a long time, you will naturally fall into those memories.
When I see some messages or names, my mind will naturally and involuntarily miss and reminisce, and then I may feel sad or sigh, or I may pick up the phone and find the call I haven’t made in a long time, and hesitate for a long time. , but did not dial.
Everyone has his or her own youth, and everyone has a period of madness and a period of stupidity.
The messages in the graduation notebooks are also popping up on the Internet!
"One day after a long, long time, I hope you can still remember me, your him, and mine, because we have all had this together."
"May the flowers bloom like brocade when we go away, and we may still be the same when we meet again."
“May you have stars in your dreams and light when you wake up.
You have dreams to dream about, you have lovely people, and you never have to compromise with the world. "
Many netizens couldn't help but sigh.
"When I opened the guestbook, I couldn't help but burst into tears when I looked at it. I thought about how we were so good back then, but now, we haven't even exchanged a greeting for many years."
"You damn thing, why are you doing this?
I really felt bad when I saw the confession secretly left by the girl I had a crush on in the guestbook.
If I had discovered it earlier, maybe the story would have been different! "
(End of chapter)
