On the day of June 1st, "Heidi" received a pretty good film schedule. Of course, this was not only because of Li Yi, but also because the reputation and publicity of the previous screenings were indeed not small, so "Heidi" was in In this Children's Day schedule, it is natural to get the highest ranking film.
But even so, many people are still not particularly optimistic about the movie "Heidi". After all, there are too few hits. This kind of fresh and fresh movie may have a good reputation and an OK box office, but in the eyes of many people , it is almost impossible to achieve the results of commercial films like Li Yi's in the past.
But the result was far beyond everyone's expectations, even Li Yi himself didn't expect it at all.
"Heidi" is in another world. Although it has achieved a new box office record in Switzerland in Europe, the embarrassing thing is that the European film market has long declined.
This movie was introduced to China and released in theaters, but what’s even more embarrassing is that this movie was made a few years ago, and many people have even watched it on the Internet.
Because the other party’s online copyrights are sold to domestic platforms first, it’s hard to predict whether the box office will be good.
Who is willing to spend money on tickets when they can get them for free? good reputation? That's not as fragrant as a white ticket.
Therefore, it is not that the movie is not good, nor is it that good movies are not popular, but that the right time, place and people are not available.
But here, it's just the opposite. "Heidi" itself is a film directed by Li Yi. Although it is a foreign language film, Li Yi's current status, the treatment of this film in China is no different from that of a co-production.
In terms of publicity, "Heidi" did a much better job than "The Other World". Coupled with Li Yi's own appeal and the reputation accumulated through early screenings, on the first day of its release on Children's Day, domestically The market box office actually exceeded 100 million.
The first-day box office of 120 million. To be honest, this box office is indeed not enough compared to Li Yi's past blockbuster movies. But don't forget, "Heidi" itself does not belong to the category of commercial blockbusters. This is It can be said to be a true children's film. Although adults can also watch it, to be honest, the audience for such a film is actually relatively limited.
Therefore, when this box office came out, it also set a box office record for the June 1st Festival. Compared with the animated movie that ranked second, it was simply not on the same level.
Because the second-ranked domestic animated film, although it is juvenile, is still a well-known IP. As a result, the single-day box office of June Day was only 20 million, which was only a fraction of "Heidi".
In fact, the reason is very simple, because June Day is called Children's Day, but for movies, it can be regarded as family audience day, especially family audiences with children at home.
When there is no choice, they will naturally let their children choose an animated movie, even if they don't want to watch it, but because they have no choice.
Because children are not interested in watching other adults’ movies, and parents don’t like letting their children watch those messy things.
The shortcomings of the lack of a rating system in China arise in this regard. Why do domestic films rarely feature children's films? Because movies are aimed at children, many parents may not be willing to take their children to watch them.
There are no ratings, and many movies for children often contain many things that are not suitable for children.
But this time "Heidi" has some exceptions, because first of all, it is adapted from a world-famous fairy tale, and secondly, it has a huge reputation, not only among film critics and media, but also during the screening period, many parents and even teachers. Recommend this movie.
For this reason, for many parents, it is rare to have such a movie that they can actually watch with their children, so there is no need to think about cartoons or anything like that.
Of course, June Day is only one day, so under normal circumstances, it is estimated that the subsequent box office trend will be difficult to follow a beautiful curve.
After all, the June schedule is really not that good.
Students don’t have a vacation, but are in the final sprint stage. How can they have time to go to the movies?
"Heidi" is actually no exception. Starting from June 2, the box office has dropped sharply. However, compared to several other animated films of the same period, it is surprisingly good.
Sixty-eight million! Although the drop reached almost 50%, this result is still extremely impressive. You must know that June 2 is a working day.
Although the box office of "Heidi" continued to drop in the following days, it has remained at around 50 million.
In one week, the national box office of "Heidi" reached 320 million!
Such results are jaw-dropping enough.
The key is that the overseas box office performance of "Heidi" is equally amazing.
In North America, the same strategy is to use spot screenings to expand screenings. However, compared to China, there are strong competitors in North America, and they are not one or two movies.
Hollywood is not like China. They have a clear rating system. During this period, there are several films suitable for minors and children.
Therefore, although "Heidi" has a good reputation, the box office is not so impressive. After a full week of release, the box office of "Heidi" in North America is only less than 20 million, although the unit is US dollars. .
Of course, this is only compared to earlier movies like Li Yi's "The Truman Show". In fact, this performance is already considered very good.
At least Dean Films is very satisfied, because the box office trend of "Heidi" in North America is very stable. According to their predictions, the box office of this movie in North America should be between 50 million and 60 million.
However, compared to the subject matter and type of "Heidi", this film can definitely be considered a great success if it can achieve such results.
The popularity of "Heidi" is gradually declining, but Father's Day is coming soon.
Li Yi's "When I Became a Mother", which was released on Cool Cat on Mother's Day, is still fresh in my mind.
So of course we can’t favor one thing over another, and there will naturally be works for Father’s Day on Father’s Day.
Penguin Video has actually started planning for promotion early on.
Of course, in fact, many netizens are already discussing it.
A short film that has not yet been released can make netizens look forward to it so much. It is unique across the country and has no other branches.
"On Mother's Day, I hugged my mother and said: I love you. My dad was so upset that he even complained that this director named Li Yi must have given Xiao Que a lot of fatherly love! He almost made me laugh to death. Father's Day It’s almost here. This time, I’m going to watch the short film first and think about it for a while before hugging my dad! Haha!”
"I just don't know if Director Dog will have any new tricks this time for Father's Day?"
"Tear-jerking, love-slapping, if a dog director is to be number one among other things, some people may still question it, but when it comes to tear-jerking and love-slapping, there is no one more dog-like than him, right?"
"Tsk, tsk, a short film is actually more anticipated than a blockbuster, a dog director, awesome!"
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