The first trailer does not have much plot, but more about showing the scenery of the Alps and the little heroine Heidi.
But for Ni Wenjuan, the scenes were like jumping out of the book.
Beautiful things can always cleanse people's hearts. Although it is only a short one-minute trailer, it still makes many people sigh.
"Heidi's story is not particularly unusual, but the scenery is really picturesque."
"Seeing Heidi rolling with her friends on the hillside gave me an inexplicable sense of familiarity. When I was a child, I often played like this with my playmates in the countryside, but now... eh."
"I haven't seen "Heidi", but after seeing this scene, this scenery, and this little fairy, I couldn't help but go back and watch it. Not to mention, it's really healing."
Of course, the trailer is just the beginning, the real key is the subsequent screenings.
Movies like "Heidi" cannot be promoted in China like Li Yi's past movies. After all, this is a foreign language film, and the genre is also somewhat special. It doesn't matter if it is not a commercial blockbuster, it is still a fairy tale. Story adapted.
But as we all know, it is difficult for movies to do well at the box office simply relying on young audiences.
Because although economic conditions have improved in recent years, it is common for parents to take their children to watch movies, but after all, the decision-making power still lies in the hands of parents.
Therefore, it is really necessary to be suitable for all ages in order to achieve good results.
This can be seen from the results of those animated movies. As long as it is a purely juvenile animated movie, it is never really difficult to get good results.
After all, although it is easy for children to make money, when it comes to movies, children basically have no decision-making power. It does not mean that they cannot decide what movie to watch, but that they cannot decide whether to go to the movie.
This thing is different from clothes, snacks, and toys, because children really don’t have much idea about movies.
Therefore, those who say that animated movies that conquer children can sell well are all nonsense, because how many children really go to the movies for the movies?
Just like when we were children, we went to outdoor movies. In fact, we didn’t go there for the movie at all, but for the food, fun and excitement.
...
According to the previously set publicity strategy, "Heidi" will be screened one month in advance.
Release the film's reputation through small-scale screenings and lay the foundation for subsequent public screenings.
The first screening is exclusively for the media and film critics. After all, it is up to them to start the first wave of the word-of-mouth battle.
When Li Yi's movies are screened, the media and film critics will naturally not miss them.
Almost all the media and film critics who received the invitation came. There are also many old acquaintances of Li Yi among them.
For example, Du Xianghai, who is known as Li Yi's royal film critic, Fang Long, who used to find fault with Li Yi's movies during some holidays with Li Yi earlier, but later became a real favorite, and Zhou Qingquan of "Film Weekly".
Li Yi’s fans are also self-media film critics Liu Fei and Chen Jingning.
"What do you think Director Li thinks? It's understandable when he made a series of literary films like "Once Upon a Time in Hong Kong" like "Thieves of Time", but when making such a film, the box office potential is limited, and it is almost impossible to win any major awards for children. What's the point of the movie?" Fang Long asked with a puzzled look before the movie started.
"I've actually heard of this." Zhou Qingquan, who was sitting aside, couldn't help but smile.
"Lao Zhou, your media is relatively well-informed, let's talk about it." Du Xianghai was also quite curious.
In fact, not only him, but also many fans of Li Yi and other film directors are like this.
It can almost be said that most of the paths taken by domestic directors are from small-budget to large-scale production, and the cost of each film is higher than the previous one. Even if they occasionally go back and make low-budget films, they must be literary films aimed at awards.
With Li Yi's current status and achievements, it is understandable for a Hong Kong film director to make literary films such as "Thieves of Time". After all, although "Thieves of Time" did not win any awards overseas, it won the Hong Kong Film Gold Medal. In terms of film awards, "Thieves of Time" and "Sister Peach" can be said to have won more than half of the important awards.
But Li Yi suddenly made such a foreign language movie, and it was also a special children's movie, which made them a little unable to understand.
Because as we all know, it’s not that movies for children have no merits, but in fact, there are almost no movies for children on the box office rankings.
This kind of movie is more suitable for ordinary directors or niche directors to make.
"Have you forgotten? Director Li's daughter-in-law, Director Mu, is pregnant?" Zhou Qingquan said with a smile.
"You mean, he wanted to take pictures for his children?" Fang Long looked stunned.
"The children haven't been born yet, and it will take several years before they can watch movies. Why is it being filmed for children?" Zhou Qingquan couldn't help laughing.
"Then..." Fang Long was also a little dumbfounded.
is not that right? If Li Yi's unborn child really wants to watch this movie, it will probably take several years.
So this idea is definitely not valid.
But this made Fang Long even more confused.
"He was also asked this question when he was interviewed by our weekly. In fact, the reason why he was born to shoot the movie "Heidi" was because Director Mu Qing heard this story when he was doing prenatal education for the child, so By making this movie, can he give his wife better prenatal education?" Zhou Qingquan said and he couldn't help but laugh.
"Prenatal education?" Du Xianghai and Fang Long looked at each other, and the answer was really something they couldn't guess at all.
After all, although the movie "Heidi" doesn't seem to be a big production, that's only a relative term. In fact, because this movie is a foreign language film, it also uses foreign actors, and it was shot entirely in Switzerland. , the production cost of this movie is actually not low.
The equivalent of over 100 million Chinese dollars.
Just to provide prenatal education for their daughter-in-law, they spent so much money to make a movie, so they can only say that they are rich and willful.
Of course, they just smiled. After all, Li Yi might have said this entirely out of film promotion needs.
But it is conceivable that after this news comes out, it will definitely make countless female movie fans envious and jealous. After all, this is a different kind of romance, isn't it?
The key is that Li Yi is really trying to play tricks on the princes.
Playing with the princes by beacon fire may sound foolish and unethical, but in the eyes of a woman, big things in the world are just trivial matters, and romance is the biggest thing!
In the first special screening for the media and film critics, Li Yi naturally wanted to give them face, so he attended with his pregnant wife.
Seeing Mu Qing's bulging belly, Fang Long and Du Xianghai somewhat believed it.
After all, other than that, they couldn't think of any other reason for Li Yi to make such a movie.
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