"A six-and-a-half-minute short film?" Xu Anhua was quite surprised. On the one hand, he didn't expect that Fang Nan would actually make another short film.
On the other hand, it is also because the length of the short film is indeed somewhat unexpected.
In fact, TV stations’ mainstream public service short films usually don’t take too long.
CCTV may occasionally show some relatively long short films, but other satellite TV stations rarely broadcast such long short films.
After all, the prime time itself is very precious and limited.
The rigid rule is that there must be a proportion of the playing time. This is okay. Long short films have advantages. However, the problem is that while the playing time is required, there is also a required playing frequency.
So short films that are too long are naturally not a good choice for TV stations.
"Can it be cut shorter?" Xu Anhua had a headache.
"Director Xu, this is director Li Yi's work, should it be cut shorter?" Fang Nan asked with a smile.
Xu Anhua fell silent immediately.
It’s not that Li Yi’s works cannot be edited, but what do you want Li Yi to think?
It’s you who want a short video, and it’s you who think it’s too long.
"Then we can only make a short commercial." Xu Anhua sighed.
It’s no wonder that Xu Anhua is in trouble, you know, because for a while, domestic TV stations were crazy about inserting advertisements. One TV series can have many advertisements, and the audience complained that it was a TV series with advertisements.
Therefore, the authorities quickly made it clear that when film and television dramas are broadcast, no advertisements should be inserted in the middle of each episode.
This makes the advertising time shorter during the prime time of the TV station.
Therefore, when many TV stations broadcast public service announcements, they often use the shortest possible time.
There is no problem if the frequency is enough, but the short public service announcements are almost not interesting.
Except for CCTV, the quality of public service advertisements on many TV stations is really lackluster.
"Actually, Director Li's works, especially short films, are still very attractive to many netizens. Director Xu, do you think we can change our thinking? For example, treat Director Li's public welfare short films as movies or TV series. Propaganda?" Fang Nan suddenly said.
"What do you mean? Advance notice?" Xu Anhua asked.
Fang Nan nodded and said: "Yes, you see, Director Li's short films are previewed in advance almost every time they are released on the Internet, especially on several video platforms, and the promotional resources provided by all major platforms are top-notch. Why? Because Director Li’s appeal is strong enough, and his short films have never disappointed. So, I think we can completely change the approach and release the news in advance and provide certain publicity resources. If Director Li’s short film can attract enough viewers, then the shortcoming of being too long will not be a flaw at all.”
Xu Anhua's eyes suddenly lit up.
Because Fang Nan is right. Indeed, Li Yi's earlier public welfare short films can almost be said to be hits.
It has almost become a traffic password. Why are domestic video platform giants such as Penguin Video and Cool Cat Video willing to take the initiative to recommend the best promotional resources for Li Yi's short film?
It's because Li Yi's short film itself has huge appeal.
The original short film "Deal" brought massive traffic to Penguin Video, with hundreds of millions of clicks. Who wouldn't be amazed?
So why can't TV stations do it?
Soon, news spread that Li Yi's two short public welfare short films would be launched on Jingnan TV Station at 8:00 pm on New Year's Eve.
The result can be said to be an unexpected success.
Many netizens on the Internet took the initiative to spread the news.
"A short film directed by a dog? Two at once?"
"Although I know that the Chinese New Year is coming, Director Gou's short film will definitely be emotional and tear-jerking, but I still can't help but look forward to it."
"Little New Year's Eve, I have a bad feeling, prepare tissues!"
"The TV station made a promotional trailer for the public welfare short film, and there was no one except the dog director."
"Why can TV dramas be used for advertising and promotional trailers, but public service short films can't be used?"
"Let me tell you something. Director Gou's short films are always no worse than those TV series, right?"
Suddenly, for the first time, Jingnan TV Station attracted much attention because it was going to air Li Yi's two public service announcements on New Year's Eve, which made many TV stations a little dumbfounded.
It can be said that public service announcements do have some influence. Some good public service short films can indeed bring a lot of praise to TV stations, but that's all.
Who would be so free as to promote a public service announcement?
But Jingnan TV Station did just that, and now it seems that the effect is actually very good.
This made many people couldn't help but marvel. A dog director is still a dog director, and your uncle is still your uncle. In the field of movies, Li Yi may not have no opponents, but in the field of short films, especially in the field of public service advertisement short films, it can be said that it is really unrivaled.
Therefore, many movie fans and netizens are not particularly surprised by this.
After all, when Li Yi's short film was launched earlier, every broadcast platform gave it top recommendations.
However, although the momentum is quite strong, the specific effect is unknown.
Little New Year's Eve came in a blink of an eye.
7:55 p.m.
Although the accurate ratings of the TV station will not be calculated until the next day, in fact, they can be monitored in real time, but there may be some deviations.
But the deviation value will not be too large.
And soon, the real-time ratings of Jingnan TV Station actually increased sharply.
It can be said that it has once again refreshed many people's senses. This is just Li Yi's public service announcement, but the result is so terrifying.
This time period is the prime time period, which can be said to be a battleground for satellite TV's military strategists.
It is often during this period that the highest quality major film and television works are broadcast.
According to the real-time ratings ranking, at this time, the ratings of the Jingnan TV Comprehensive Channel were actually second only to CCTV.
What a shocking situation.
The ratings of TV stations, especially satellite TV stations, are mostly related to the popularity of TV series broadcast at that time.
But the problem is that although the TV series broadcast by Jingnan TV Station during this period are good, they can only reach the top ten among satellite TV stations across the country.
It is obvious that the sudden surge in ratings this time is definitely not because of the TV series they are broadcasting, so you can imagine the reason.
Li Yi's appeal once again gave them a clear understanding.
In fact, it's no wonder. After all, most of Li Yi's past works were rarely shown on TV stations.
The cumulative click-through rate and playback volume of his short films can be said to be unmatched across the country and even the world.
So it seems that obtaining such results is not so surprising.
