Some works are explicit about fanning, but some works covertly poke your heart. For example, compared to Li Yi's other previous short films, "Kuaizi" is actually a more subtle fanning, or more restrained. .
After all, it will be broadcast during the Spring Festival Gala. You can't directly tell the audience on such a festive holiday that I just like to see you cry, right?
The other movie "Back in Time" is even less obvious, but it can always poke your mind secretly. Different people have different stories, but the same thing is that most people will... Every little thing touches the softest part of my heart.
"'Back in Time' and 'Taiko' are very restrained, and even have different styles from Director Li Yi's earlier works."
Fu Guangnan couldn't help but said.
Everyone else nodded.
"But this reflects his brilliance. The short film we want will be broadcast on the Spring Festival Gala, and we are facing Chinese people all over the world, so it is good to exercise restraint."
Everyone's evaluation of Li Yi's two short films is very high.
After all, to put it bluntly, in fact, they had watched a lot of short films about real love before, but they were not so touched because they had seen too many similar short films and were already relatively immune.
But it is precisely this kind of short film by Li Yi that some young people may feel that the indifferent love and subtle touching are not as good as those overtly tear-jerking short films, but for people like Fu Guangnan , it is precisely this kind of short film that makes them more likely to be touched.
However, on the other side of Jingnan TV Station, Li Yiji's public welfare short film is a relatively common type of short film.
Because for Jingnan TV, they don’t need to be like CCTV, and they won’t broadcast it on New Year’s Eve. Therefore, they naturally want short films that are “quickly effective”.
In fact, short public service announcements are definitely not an income-generating project for every TV station. However, there are rigid requirements, such as how many public service announcements must be broadcast every year, how often they must be broadcast, etc.
Therefore, many TV stations will also broadcast some public service advertisements. For some TV stations with average influence, they may not pay too much attention to this aspect. However, for large stations like Jingnan TV Station, although public service advertisements cannot generate revenue for the TV station, But the influence is still quite large.
However, Jingnan TV Station did not pay much attention to this aspect in the past. Generally, public welfare short films and the like were produced by the station's production department.
But for a commercial short film like Li Yi's to gain such high popularity and receive so much praise, Jingnan TV couldn't help but pay attention to it.
In addition, Li Yi has always cooperated closely with Jingnan TV Station, and is an old friend with Fang Nan, the old host of Jingnan TV Station, so Fang Nan acted as a lobbyist and asked Li Yi to make a short film.
According to the requirements, the daily broadcast duration of public service announcements in each program of the broadcaster shall not be less than 3% of the duration of commercial advertisements. Moreover, during the period from 19:00 to 21:00, the frequency of broadcasting shall not be less than 4 times.
Therefore, public service announcement short films are not important to TV stations, and indeed many TV stations do not pay special attention to them. After all, public service advertisements cannot generate revenue, but if you say they are important, they are indeed quite important.
…
When you watch TV programs, if you often see relatively good and high-quality public service advertisements, you will have a deeper impression of the TV station, or your perception will become better.
But public welfare short films don’t just mean that you can make any high-quality short film you want.
In the conference room of Jingnan TV Station.
Fang Nan smiled and said, "Director Li's short film has been sent over. Do you want to take a look?"
Everyone was startled for a moment, and then showed curious expressions.
"Look, look! I heard that CCTV's Spring Festival Gala was originally going to show two public welfare short films. But after watching the short film provided by Li Yi, they looked at other people's works and they were not satisfied. I found Li Yi and got another short film." said an obviously well-informed cadre.
"Is it true or not? Two public welfare short films for the Spring Festival Gala were sponsored by Li Yi? The requirements there are not low." Everyone else looked surprised.
After all, they all know what the short public service announcements broadcast during the Spring Festival Gala mean, and they are meant to be shown to Chinese people all over the world.
In this way, everyone can't help but look forward to the short public service announcement provided by Li Yi to them from Jingnan TV Station.
After all, even CCTV was full of praises, so how could the one given to them by Jingnan TV be any worse?
"Let me tell you, our station will be broadcasting a lot of short films at the end of the year. Teacher Fang, you and Li Yi are so familiar. CCTV can get two of them, so there's no reason why we can't, right? At worst, we can give him some more promotional resources for his movies. "Xu Anhua from the advertising department of Jingnan TV said with a smile.
"Director Xu, let's watch the short film first," Fang Nan didn't dare to agree rashly.
Although Jingnan TV Station is ranked high among domestic provincial satellite TV stations, but compared with CCTV? Thanks to Xu Anhua for speaking up.
Of course, from another level, it is true. After all, compared with CCTV, Jingnan TV wants Li Yi's short film for free. By then, if Li Yi has any new movies released, Jingnan TV will China Southern TV Station will always use some promotional resources.
Of course, the key is to see whether the short film can satisfy everyone.
Soon, Fang Nan started to play the short film. In fact, he hadn't had time to watch the short film.
This was also the first time he had seen it.
The title of the short film is "Mom's Cooking"!
Everyone in the conference room smiled at each other. Sure enough, it was still the dog director's recipe and the taste of the dog director.
If we really want to give a local station like Jingnan TV a short film with other themes, it would not be appropriate. After all, it is the Chinese New Year.
A picture began to appear on the screen. The daughter was watching TV. The mother came out from the kitchen with a plate of food and put it on the table.
Suddenly there was a knock on the door outside.
"Qiqi, mom, go take a look." Mom opened the door with some confusion.
As a result, there were uniformed police officers outside.
"Hello, who are you?" Mom was a little confused.
"Hello, are you Zhang Yulian's daughter?" the policeman asked.
The young mother nodded: "Yes!"
The policeman turned sideways, and an old mother appeared in front of her, her whole body wet from the rain, her hair in a mess, and her shoes on her feet were gone.
The old mother was also carrying a chicken and a basket of vegetables.
When she saw her daughter, she quickly reached out and pushed her messy hair away, with a delighted smile on her face: "Nier!"
"Mom, why are you here?" The daughter said with a look of distress and surprise.
But my mother still said with a smile on her face: "Let's see you!"
The daughter quickly took the things from her old mother's hands and welcomed her in.
