When film critics write film reviews, they also need to look at exposure and readership. So now that movie fans are so resentful, film reviews like Wang Jin's that contain personal information and vaguely contribute to the flames have given everyone a try.
As a result, many film critics have given similar suggestions. For example, the essence of the movie is in the second part. If you only watch the first part, then "Westward Journey: Moonlight Box" may just be a passing movie. Not to mention excellent.
But if the two movies are combined, then the theme of the movie is completely sublimated.
It's really not unreasonable to say this.
Because other movie series are usually independent stories, even if there is involvement, it is usually only a little bit of involvement that does not affect the movie-watching experience.
In other words, most of the series of movies can be understood even if you have not watched the previous one.
But the two parts of "Westward Journey" are not, strictly speaking, a series of movies.
Because, in fact, "Westward Journey: Moonlight Treasure Box" and "Westward Journey: Cinderella" are actually a complete story when put together. "Moonlight Treasure Box" alone or "Cinderella" alone are both A very crucial piece is missing.
If you just look at "Moonlight Box", to put it bluntly, it is just a relatively simple and even confusing story.
It can even be said that it lacks the most critical breaking point and climax.
And if it's just "Cinderella", then what exactly happened after the same five hundred years? Why does the Supreme Treasure want to return to the past with the Moonlight Treasure Box? What kind of story does Bai Jingjing have with him? You have to watch "Moonlight Box" to understand these.
Therefore, these two movies can indeed be said to be indispensable.
It is impossible to change the release strategy just because of the heckles of some movie fans and critics, not to mention the schedule issue.
How can it be so easy to change the scheduled schedule at will?
After all, when it comes to movie schedules, summer is already a hot time, and the schedule is already full.
For this reason, it is not impossible for you to insist on raising the schedule, but the problem is, why should the theater chain give you the schedule of other movies?
What? good reputation? Are Li Yi's movies guaranteed?
These are not reasons. The theater chain is not only in the business of Oceanwide, and it is also impossible to only show Li Yi's movies, so it is okay to increase the release date, but it is impossible to announce the release date close to the release.
The theater chain will not give you the schedule of other movies of the same period. If there is no movie schedule, what will happen to your movie no matter how good it is?
Moreover, rashly changing the publicity strategy is obviously not that simple.
However, problems soon emerged.
After the screening of "Westward Journey: Moonlight Box" started, although there were not many screenings.
But the attention is there, and the media, film critics, and movie fans who have watched the screenings have all applauded.
Coupled with Li Yi's past credibility and appeal, there is basically no need to worry about the attendance of his movies.
However, Li Yi overestimated "Westward Journey: Moonlight Box" and also underestimated the resentment of movie fans.
As a result, the reputation of "Westward Journey: Moonlight Treasure Box" began to fluctuate significantly.
"I watched "Moonlight Box" for a long time. It's not as good as the reviews said. I'm disappointed!"
"Although it does have some flavor of nonsensical comedy, to be honest, it's a bit mindless, so I'm not happy!"
"What kind of underworld announcement is this? What's the story in the first part? Because the Supreme Treasure looks like Sun Wukong, he falls in love with Bai Jingjing inexplicably, and then Chun Sanniang is seduced by the second master by accident, and then The Bull Demon King is here and beats them to pieces. What’s more exciting? Where’s the explosive one? Where is it?”
"I don't care if there is a second part. Just looking at the first part, to be honest, except for a little bit of nonsense, that is, the part where we step on the fire, there is really no climax in the other plots. We are not being tortured. Kuang, Zhizunbao, Bai Jingjing, Chun Sananniang, were beaten to death by the Bull Demon King, beaten to death, beaten to death, and then what? Zhizunbao ran away alone and met another woman. Is it over? Look at it!"
"Disappointed, why do you do this? It's obviously an incomplete story, what should we watch?"
"Xuanfa is really stupid. Their series of movies is a complete independent story. What about "Westward Journey"? I can't see how interesting the first part is. I'm disappointed!"
For a time, there were a flood of negative reviews.
Yes, there are a lot of bad reviews.
So, for a while, the media also started to panic. After all, Li Yi's movies did not say how well they did at the box office, but their reputation has always been unmatched.
But this time, "Westward Journey: Moonlight Box" has plummeted from the 9.0 score it unlocked after the special screening on the popular film review website. It has just been a week since the screening, although there are not many screenings. But the popularity is not low, but what about the ratings?
But the score dropped from 9.0 to 6.8!
"The screening of Li Yi's new work "A Chinese Journey to the West: Moonlight Box" has encountered a dark trend. The public ratings have plummeted and may fall from the altar!"
""Westward Journey: Moonlight Box" has been criticized by countless netizens. There has been a huge mistake in the announcement, and Li Yi may face his first defeat!"
"Director Li Yi's new film, which is known for its reputation, has suffered a setback in reputation. The myth of undefeated film may be shattered!"
"Together we are divine, and apart we are cunning. The screening of "Westward Journey: Moonlight Box" has encountered a huge reputation crisis, and the myth of Li Yi's invincibility has finally been shattered!"
For a time, the reputation of "Westward Journey: Moonlight Treasure Box" was at risk.
After all, what is screening for? Naturally, it is for word-of-mouth marketing and to accumulate word-of-mouth.
But now, "Westward Journey: Moonlight Box" encountered dissatisfaction from fans during the screening period, and its reputation plummeted.
Many people read the reviews of previous special screenings, and it is hard to imagine that this is the same movie.
And what's the problem?
In fact, everyone knows that the problem lies in that the two parts of "Westward Journey" are actually not two stories, but one story.
So if they are released separately, the essence will be in the second part, and it is conceivable that the first part will have a poor reputation.
But the current problem is a dilemma for Li Yi and Fanhai Film and Television.
Because the schedule of "Westward Journey" has already been set, if "Westward Journey: Cinderella" is actually scheduled to be released, then we will face an extremely embarrassing situation, that is, scheduling the films.
The scheduling of a one-and-a-half-hour movie and a three-hour movie are definitely completely different.
And "Westward Journey" is different from "Changjin Lake"!
Although "Changjin Lake" is also divided into two parts, the upper and lower parts actually have their own highlights and selling points.
Although it has a certain impact, the impact is not that big.
But "Westward Journey" is really different.
