A million-dollar reward for "Young Hero Little Nezha", plus singing for the movie.
It immediately became a hot search topic.
It is not an exaggeration to say that it has attracted the attention of the whole people.
Moreover, such children's songs are not very difficult. As long as you find a teacher to teach them a few times, it is not difficult at all for children to learn them!
As a result, in just two days, thousands of children's audition videos appeared in the "Nezha Naohai" section on Penguin Video.
Of course, these videos are diverse, and many parents simply let their children try singing a cappella.
But there are also some parents who sing really well and are more attentive, and the recorded versions are quite professional.
And this is just the beginning.
Soon, another school teacher came up with creative choreography for the children, and even cosplayed as Little Nezha to record the children's song "Young Hero Little Nezha".
Penguin Video's "Nezha Naohai" special area, the number of videos is still growing rapidly.
And the more intuitive impact is...
"Damn it, the dog director is a real dog. I have been brainwashed these days. Everywhere I go, I hear "It's him, it's him, it's him, the young hero Xiao Nezha!" "That's it!"
"The school music teacher regarded this as music, and my sweet baby kept singing it at home from morning to night!"
"It's him, it's him, it's him, Director Dog, he's so dirty!"
I have to say that sometimes, the charm of money is really great.
Because this so-called million-dollar reward does not use an evaluation standard at all, but after rumors spread, many parents mistakenly thought that it was true. The final result was determined based on the number of views, clicks, and comments!
So after their children finished recording the video, they forwarded it everywhere and asked relatives and friends to click and watch it.
As a result, the children's song "Young Hero Little Nezha" has become almost a household name!
However, although it is a children's song, there is no rule that adults cannot sing it.
So many adults also started to play.
All kinds of "Young Hero Little Nezha" singing videos, cosplays, etc., etc., the videos began to increase suddenly.
In less than a week, the total number of new videos reached tens of thousands.
And the total number of clicks exceeds 2 billion! Many of the videos have become popular online.
The video with the highest number of views is a very thoughtful video.
The video comes from a primary school in Beijing. The difference between this video and other videos is that this video is not a solo performance, but a rehearsal similar to a children's musical.
A little boy dressed up as Little Nezha, and other classmates also put on ancient costumes.
The reason why this video became popular is because the little Nezha in it really has a job on his hands.
A fire-pointed gun is so cool.
The other children's singing was also very artistic.
Even Li Yi couldn't help but sigh after seeing it. There are really masters among the people. Also, these days, children are getting involved too seriously.
Think about it, when he was a child, where were there so many talented children?
In the end, this collective singing version from Class 2, Grade 3, of the Primary School Affiliated to Beijing Normal University was selected and won the right to sing the episode "Young Hero Little Nezha" from "Nezha Makes the Sea".
And got a million-dollar reward!
However, after the hustle and bustle, there are doubts among movie fans.
"Is it really a children's film with an under-appreciated view?"
"Isn't it? Why not take pictures of all ages?"
"Spending hundreds of millions to make a children's film? Do you think it's possible?"
"It's really hard to say. It's impossible for others, but the dog director really doesn't know for sure!"
"Wait for the trailer!"
Although there is a market for real animated films for children, they will definitely not be the mainstream of the market.
Looking at the blockbuster animated movies, which one is the best for young children?
Not to mention that "Nezha Haohai" indeed cost more than 600 million!
This is also the difficult part of animated films. If you want to make a truly great animated film, the cost is too high.
If it really focuses on animation for young children, then such a high cost is simply impossible to recover.
There are still a lot of fans of domestic animation movies, especially after Star Comics produced two high-quality animated movies in succession, it also whetted the appetite of movie fans.
Li Ke is a die-hard Chinese comic fan.
He played the previous "The Return of the Great Sage" three times!
Although after "The Return of the Great Sage", other companies have produced similar animated films.
But none of the results can surpass "The Return of the Great Sage"!
He had actually known about "Nezha Haohai" produced by Xingman for a long time and had been looking forward to it.
Not only Li Ke, but also many Chinese comic fans like Li Ke are looking forward to and paying attention to this movie the most.
When Li Yi finally announced the completion of "Nezha Haohai", it can be said that Li Ke was extremely excited and couldn't wait to go to Xingman to watch it right away.
But this is obviously impossible.
However, what happened next made Li Ke and other Chinese comic fans who had been looking forward to and paying attention to this movie a little dumbfounded.
Li Yi offered a million-dollar reward to find a suitable singer for the episode "Young Hero Little Nezha". This was nothing, just a publicity strategy.
But the key is that this song "Young Hero Little Nezha" is a children's song.
Although the effect of this promotion is indeed superb, making the song almost a household name.
It also made this movie well-known, but the crux of the problem is that the episode is actually a children's song like this, so is the movie also for children?
For ordinary movie fans, it may be just a small disappointment, but for Li Ke and others who are die-hard fans of Chinese comics, they have been waiting and anticipating for more than a year, and finally they have waited for a low-level movie. Animated movies for young children, the kind of disappointment that others can't understand.
"You can't really be childish, right?"
"Probably not. Just using children's songs to promote it would be more effective, right?"
"But how do you explain that the interlude is a children's song?"
"Isn't "Mom is the only one good in the world" in "Mom Love Me Again" also a children's song? It's an old routine."
"I hope so, otherwise it will be really disappointing."
In the Chinese comic true fans group, Li Ke and others are intensely discussing whether "Nezha Haohai" is a children's movie with an under-appreciated orientation?
In fact, if they care, they will be in chaos.
Only fools in the film industry would think that "Nezha Hao Hai" is really a children's film with a juvenile orientation.
However, Li Yi's propaganda method made them envious and jealous.
But this kind of publicity model has made many people’s eyes shine.
After all, for a movie with an investment of several hundred million, the budget for publicity will naturally be large. An event like this one organized by Li Yi is really about spending a small amount of money to achieve big things.
Of course, it is not easy to replicate such a publicity strategy.
After all, not every director has the appeal of Li Yi, and not all animation companies have the fame of Xingman.
What's more, don't really think that it is easy for children's songs to become household names and be sung by countless children. In fact, it is really not that easy.
At this time, Li Yi's Weibo and Penguin Video's homepage popped up, and the first trailer of "Nezha Haohai" was released in the "Nezha Haohai" section of Penguin Video at 8 o'clock tonight!
7017k
