In fact, when it comes to cruelty, "Nezha Nao Hai" is already very restrained, and it only draws swords and kills oneself.
But in reality?
In the original work of "The Romance of the Gods", this scene is even more cruel - Nezha cuts off his flesh to return to his mother, and dismantles his bones to return to his father.
So some things really shouldn't be taken too seriously, such as some parents' over-protection of their children. If it were really taken so seriously, children wouldn't have to watch anything at all.
"Let's talk about publicity. Do you have any ideas?" Li Yi looked at Fang Dongbai and others and asked.
"Everyone can express their opinions!" Li Yi said with a smile.
"I have some ideas here, so let's start with some ideas. Nezha may actually be less popular than Monkey King, Monkey King, but he can be regarded as the most popular character among mythical heroes, second only to Wukong. In the past, there were many There are film and television works related to Shao Nezha, so I think we can still stir up feelings. As for how to do it specifically, I haven't thought of it yet." Fang Dongbai pondered for a moment and said.
Li Yi nodded and said: "Sentiment can indeed be used, but the specific method still needs to be paid attention to."
"Is there any more?" Li Yi looked at the others and asked.
Everyone looked at me and I looked at you, and for a moment they didn’t know what to say.
Zhang Haiyang and others are not engaged in publicity and marketing, but these people in the distribution department of Oceanwide Film and Television do not understand publicity and marketing.
But for a while, it’s really hard to say.
Because of emotional marketing, this kind of card is actually easy to say, but it is really not that easy to play.
"The Return of the Great Sage", it can be said that the original publicity, "The Legend of Wukong" and Li Yi's own fame definitely played a big role.
It has successfully heated up the topic of "Monkey King" and evoked "the feelings of the Monkey King"!
Later, the popular song "Wukong" was promoted continuously, which pushed everyone's demand for "Monkey King" film and television works to its peak.
Of course, this kind of alternative marketing strategy is rare.
But can Nezha promote it like this?
Obviously this is not possible. Compared to Monkey King, the Monkey King, although Nezha is said to be the "second most popular character", in fact, the gap between first and second is still very large.
Although they are both "rebel" heroes, Nezha is actually not as popular as the Monkey King.
And it is impossible for Li Yi to produce another "The Legend of Wukong".
Although "The Legend of Wukong" also has a sequel to "The Legend of Nezha", the influence is far behind.
For this reason, it is basically impossible to repeat the promotional model of "The Return of the Great Sage".
Li Yi can't be said to be disappointed. In fact, most of the movie promotions are in the conventional mode. There are always a few that find new ways and surprises.
And it seems that the promotional cost of "The Return of the Great Sage" is not high, but it has achieved great results, but in fact, just a supporting "The Legend of Wukong" and the passionate song "Wukong" are the biggest cost.
However, Li Yi himself had some ideas.
Actually, it's not that surprising.
On this day, Li Yi, who had not updated his Weibo for a long time, suddenly updated his Weibo.
"I wrote an interlude "Young Hero Little Nezha" for Star Comic's new movie "Nezha is in the Sea". There is a reward of one million, and there is an open call for suitable singers. Those who are interested can record it and send it to Penguin Video "Nezha is in the Sea" "Special Zone, If You Are the One!"
""Young Hero Little Nezha" lyrics and music.jpg!"
""Young Hero Little Nezha" accompaniment.mp3!"
As the first director in China, Li Yi's Weibo attention is no worse than that of any top star.
Moreover, as the saying goes, things are rare and valuable, Li Yi usually doesn't make any comments, but when he does, he will definitely cause trouble.
This time is no exception. Key, key, key, important things are said three times. The key is, this is a children’s song!
To say that Li Yi couldn't find a suitable singer would be nonsense. How could he not find a singer for this kind of children's song?
When many movie fans saw this Weibo post, they also complained. After all, Li Yi is really stubborn and doesn't even post on Weibo when there is nothing wrong.
"As expected of you, Director Dog. If you don't do it, you will do it. If you do, it will definitely cause trouble!"
"'Nezha Haohai' is finished? Spread the flowers! Looking forward to it!"
"No one else has this kind of publicity model. Believe it or not, the publicity effect of this one million reward is better than spending 10 million on advertising!"
"Oh my God, is this actually a children's song?"
"It's him, it's him, it's him, our friend Xiao Nezha!"
"It's him, it's him, it's him, the young hero Xiao Nezha!"
"Damn it, are you so brainwashed?"
"Isn't the crux of the problem that this is a children's song? Isn't this a childish animated movie?"
Generally speaking, although animated movies must have family audiences and children as their target audience, this does not mean that they are aimed at young children.
In particular, Star Comics’ animated movies are almost all animated movies for all ages.
But this time, Li Yi actually came up with a children's song. It's hard not to make movie fans think, could this be a children's animated movie with a juvenile orientation? Of course, everyone knows that Li Yi is completely fishing for Jiang Taigong, and those who are willing to take the bait will take the bait.
Think about it, is Li Yi's song about a singer?
This is totally hyping up this topic.
In fact, it doesn't matter which singer sings this song. What matters is the thing itself.
If what Li Yifa had written was a normal theme song, the impact would actually not be that big, but if it were a children's song, it would be completely different.
After all, whose child doesn’t have any talent these days?
Sing? It’s just a trivial matter!
And Li Yi's Weibo is equivalent to direct free authorization.
And this thing itself is very interesting. Coupled with Li Yi's fame, and "Nezha Hao Hai", a major animated movie with an investment of hundreds of millions, Penguin Video has set up a video section for the movie, so it will inevitably attract many people. Less traffic.
For parents, it may be a bit coy or reserved to allow them to go up on their own to show off their talents.
But when it comes to children, showing off their babies is the favorite thing of countless Chinese parents.
The point is, this is a great opportunity.
Even if he is not selected, this is still a very good exposure opportunity, and what if, what if he is selected?
Being able to work with a director like Li Yi and sing an episode in a major animated movie like "Where the Sea" costs hundreds of millions of dollars is an opportunity that any parent would definitely be eager to have.
Moreover, this time there is no threshold for selection. In fact, as long as you have a mobile phone, you can record and upload it.
I am also idle, showing off my children and performing my talents. If I am selected, it will be a lifetime thing.
Moreover, the reward of one million dollars alone is definitely a huge sum of money for most families.
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