After the news broke that "Midnight Confusion" defeated Li Yi's "Life is Beautiful" to become the opening film of the Berlin International Film Festival.
There were even more lamentations in the country.
Although the opening film may not necessarily win an award, being able to become the opening film is actually a kind of weathervane most of the time.
What's more important is that Li Yi's films have all become opening films and won awards before.
This time, there is no competition with "Midnight Confusion", which is easy to think of.
Does it also mean that the competitiveness of Li Yi's "Beautiful Life" has dropped significantly?
Of course, the three major European film festivals are very good at playing games and usually don't let people guess the results.
Therefore, although it is pessimistic, there is definitely hope, and isn’t there He Shuhua?
In any case, this year's Berlin Film Festival does have a "Chinese" flavor.
Because among the 19 films shortlisted for the main competition, there are a total of six films including Li Yi's "Life is Beautiful".
In addition, the chairman of the jury is a Chinese actress like He Shuhua, so this year's Berlin Film Festival is also the one that has attracted the most attention from domestic movie fans in recent years.
However, for movie fans who come to the Berlin Film Festival, the time when the Berlin Film Festival is held is actually very unfriendly.
It is winter and the weather is very cold. This is actually the reason why Hollywood people go to Cannes and Venice and rarely come to Berlin. The red carpet is too cold!
It’s really cold in Berlin in February!
This is also the main reason why many big-name actresses refuse to participate in the Berlin Film Festival.
Imagine walking on the red carpet wearing a strapless or thigh-revealing dress in minus ten degrees Celsius.
Who really wants to show off the aura of a goddess? I'm going to freeze to death, okay! Why do so many actors focus on the red carpet in Cannes?
It’s May, the weather is perfect!
Speaking of the three major film festivals in Europe, Cannes can be said to be the most thorough in taking the initiative to move closer to business.
Although the Berlin Film Festival was held at the earliest time, it chose the "coldest" season and could not attract big-name actresses, which naturally made the film festival look deserted.
After all, for many ordinary movie fans, the opening red carpet show of the film festival is really a key attraction.
However, the weather cannot stop the enthusiasm of Chinese movie fans.
Even in the coldest month of February, this year's Berlin Film Festival still saw a large influx of Chinese tourists.
Historical symbols of political rule can be easily found on the streets of Berlin, such as the American-Soviet Checkpoint Charlie, the Memorial to the Murdered Jews of Europe, the Berlin Wall and other world-famous tourist attractions.
Therefore, in such a city, the legitimacy of the Berlin Film Festival is deeply rooted in the bones. Therefore, the Berlin Film Festival is also the film festival with the most obvious appearance of legitimacy among the three major film festivals in Europe.
"Life is Beautiful" certainly has its political appearance. After all, no matter what the content of a film of this kind is, the background of the story is very suitable for the Berlin Film Festival.
The Berlin Film Festival opens on February 7th and ends on February 17th, but the annoying thing is that "Life is Beautiful" will be screened on Valentine's Day, February 14th.
Well, whether it's Valentine's Day or not is not the point. The point is that "Life is Beautiful" will be screened only three days before the closing ceremony.
Although public relations actually started before the opening of the film festival.
However, such a screening date still casts a shadow over the Berlin trip of "Life is Beautiful".
After domestic movie fans learned the news, their expectations for "Life is Beautiful" to win awards have also dropped again and again.
"Life is Beautiful" can be said to be the movie that domestic movie fans are paying the most attention to this year. The main reason is not this movie, but whether Li Yi can complete the Grand Slam feat.
Therefore, in response to the turmoil of "Life is Beautiful", this time, the domestic media business level has been demonstrated very well.
Such as screening times.
"There are only three days until the closing ceremony. This isn't even enough time for public relations and marketing, right?"
"It's cool, isn't it said that He Shuhua will serve as the chairman of the jury? Why is there no preferential treatment at all in "Life Is Beautiful"?"
"Is this a bad director? It's being shown on Valentine's Day. It's a good day, but it seems a bit late to put it at the Berlin Film Festival, right?"
"You've been looking forward to it for a long time. You won't be fooled in the end, right?"
However, in fact, Li Yi didn't pay much attention to the arrangement of the screening time of "Life is Beautiful".
Many knowledgeable insiders actually know that this is not a bad thing.
Because the Berlin Film Festival is also particular about the timing of film screenings, but domestic movie fans feel that the later a film is screened, the less time there is for public relations and marketing, and the smaller the probability of winning an award. The opposite of.
Generally speaking, except for the opening film, the works shortlisted for other main competition units are always screened closer to the front, the less interesting they are, and the highlights are all at the back!
Of course, for a movie that aims to win awards, the screening time doesn't matter at all.
After all, the off-site media has no influence on the jury.
And these films, in fact, are at least works in the main competition section, and the judges cannot really wait until they are screened to see them.
So, everything is just a gimmick.
Film festivals require various topics and attention, so naturally they are happy to let everyone discuss the little secrets of these film festivals.
There are also some people who popularize such little secrets among domestic movie fans.
In fact, in the past, who would pay special attention to what movie screening time?
This is also where Li Yi's influence lies. In fact, "Life is Beautiful" has been regarded as the number one enemy by other films shortlisted for the main competition since Li Yi decided to compete for this year's Berlin Golden Bear Award.
Do you really think that the dog director has no reputation?
If it were not for time constraints, even James Dean and the others would have wanted to put "Life Is Beautiful" on the Oscars this year. However, it is obviously too late this year, so it can only be put to next year.
It’s not that the Berlin Film Festival is more influential than the Oscars, but for the current Li Yi, the Berlin Golden Bear Award is really more important than the Oscars.
The same overseas media also listed "Life is Beautiful" as the number one favorite for the Berlin Golden Bear Award.
Even if it’s not a number one hit, it has to be!
Because this way they will have more reporting material.
In fact, there was no need for Li Yi and the others to come so early, but after all, they wanted to give face to He Shuhua and the Berlin Film Festival, so Li Yi also attended the opening ceremony.
I have to say that there is a reason why the Berlin Film Festival is not as popular as Cannes.
The opening ceremony red carpet show was a bleak one.
What's quite interesting is that some female celebrities who are more elegant than warm can be seen shivering from time to time while walking on the red carpet.
I have to say, don’t underestimate the female celebrities who are on the red carpet. Walking on the red carpet in such a temperature is definitely a big challenge for female celebrities who like to look more and more youthful!
Li Yi also went to watch the opening film "Midnight Confusion" with the cast and crew.
This movie is almost three hours long.
Moreover, it even made Li Yi feel like he was in the wrong place.
Why?
Because the scale of the movie "Midnight Confusion" is so big that it almost made Li Yi think he was in Dongjing!
After all, although the weather is very cold, the heat in the theater is very high.
There are many people watching "Midnight Confusion". After all, the point of view is very clear, isn't it?
During this period, Li Yi also met many directors, actors and movie fans from China.
To say that this year’s Berlin Film Festival ushered in a Chinese Year is not just a casual statement.
This can be seen from the fact that at the Berlin Film Festival, you can see clearly visible sponsor billboards with a Chinese flavor everywhere.
And the Chinese tourists who can be seen everywhere on the streets can also tell that Berlin seems to have turned into a Chinese home stadium.
From the chairman of the jury in the venue, to the participating Chinese films, to the sponsors, and the tourists who came to Berlin, there were a large number of Chinese faces.
Not only that, you must know that the films screened at the Berlin Film Festival in the past came from all over the world. Most of the time, there was basically no need to think about any Chinese subtitles.
Therefore, many Chinese movie fans are lonely most of the time when watching movies.
Unless it's a large-scale movie like "Midnight Confusion" with a clear focus, many people really watch movies either for fun or loneliness?
But this year is different.
Only nineteen films can enter the main competition, but there are many films screened at the Berlin Film Festival. Naturally, these films cannot all come here for awards.
It's more about selling movies.
In recent years, China has been well known around the world for being rich!
Therefore, there are actually many movies with conspicuous roll-up posters placed in front of the screening hall, with Chinese movie titles specially added on them. Not only that, but even more, they directly put "with Chinese subtitles" of words.
This obviously attracts Chinese movie fans who come to the Berlin Film Festival even more.
Among the Chinese movie fans who can come here to attend the film festival, who still needs the money for a movie ticket?
However, many movies are indeed very unfriendly and do not have Chinese subtitles. In many cases, it is really difficult to get Chinese movie fans to pay for them.
At the same time, although the trading market of the Berlin Film Festival is not as good as Cannes, it is easier to find and miss. Therefore, you can see that there are many Chinese film dealers at this year’s Berlin Film Festival!
Therefore, these can keep pace with the times. Even if there are no Chinese subtitles, at least the movie will have a Chinese name.
Selling movies is not shabby!
Art also requires money to create!
Many domestic media found out about this highlight of the film festival, and they felt like they were on fire. After all, this was their first time!
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