The circulation of the newspaper "Huaguo Senior News" is actually not low.
Of course, many people may not know that such a newspaper exists.
In the Internet era itself, paper media have declined and their circulation has also dropped significantly. However, some newspapers have not been so affected.
"Senior Newspaper" is one of them.
Because the audience of "Huaguo Senior News" is retired cadres and employees of domestic local and military authorities, the elderly in society and workers in the elderly-related departments are the main readers.
Generally speaking, it is impossible for such newspapers to promote movies.
But this time there are some exceptions, because Qin Bing often contributed to the Senior Citizen Newspaper after his retirement.
But this time, Qin Bing promoted the movie "Reply from Heaven" about the love between a grandfather and his grandson in the senior newspaper.
I think retired old people can take their grandchildren to watch this movie.
The circulation of the Senior Citizen Newspaper is more than 600,000 copies. Although the audience is mostly the elderly and workers in the elderly-related departments, it does not mean that the influence is not great.
Usually other movies, even if they are promoted in this newspaper, are of little use, because the elderly rarely go to the cinema to watch movies.
But this time it is different. "Heaven Replies" is originally a story about the relationship between a grandfather and his grandson, old and young.
After the old people read the newspaper, some of them took their grandchildren to watch the movie. Such a movie is still very lethal to them.
So naturally I will recommend it to other old friends.
This is also the reason why the box office of "Heaven Replies" suddenly rose against the trend.
However, this is not the end. As more and more elderly people take their children to watch movies, there are only a few movies that can attract the elderly.
And things like old people taking their grandchildren to watch movies in cinemas happen on a relatively large scale across the country, and naturally attract the attention of relevant media.
So this incident was reported one after another. Only then did everyone understand why the movie's box office suddenly soared and the number of moviegoers among the elderly soared.
I don’t blame everyone for their slow response. The main reason is that most of the time, young people are active on the Internet. Although older people can also surf the Internet, they will definitely not post things everywhere like young people do.
Most of it is spread through word of mouth, so people are a little confused up front and don’t know what’s going on.
And Qin Bing's influence doesn't stop there. He himself has a great influence in the field of education, especially children's education.
In addition, he even called "Heaven Replies" one of the best domestic children's educational films in recent years.
At first, the same influence did not ferment quickly, but as time went on, as the movie was officially released, as some parents began to take their children to watch the movie, it soon spread through word of mouth among parents and children. According to legend, it began to unfold gradually.
This situation is not only shocking to Oceanwide Film and Television, but also to theaters and industry peers.
Because who would have thought that "Reply from Heaven" could attract a movie-watching group that is almost ignored by everyone - the elderly group.
Immediately afterwards, family audiences gradually began to increase.
After all, due to objective reasons, the help of the elderly to the box office is still relatively limited.
But family audiences are completely different.
Just look at the box office of those animated movies and you can imagine it.
Thus, the box office of "Heaven Replies" began to snowball.
Starting from the sixth day, the box office rose sharply again, with a revenue of 32 million.
In fact, such box office results are still not enough for the same period. But the problem is that the box office of "Reply from Heaven" has soared since the fourth day of its release.
The media has also begun to add fuel to the flames. After all, it is relatively rare for the elderly to take their children to watch movies and for the whole family to watch movies together.
Especially the elderly.
At the same time, "Heaven Replies" was actively reported by many media, and its exposure increased significantly, which naturally attracted other passerby viewers.
The box office also increased accordingly. On the seventh day, the daily box office rose again to more than 40 million.
The total box office in the first week was 150 million.
The next week, "Heaven Replies" began to be called "the best domestic children's film in recent years" and "the most educational children's film" by a large number of media reports!
And the key is that the topic of "Heaven Replies" has skyrocketed.
Therefore, the theater chain increased the schedule of this film when it opened the next week.
The box office of "Heaven Replies" in the second week did not show any downward trend compared to the first week, but showed a slight increase.
160 million reported!
In two weeks, it has received more than 300 million in box office, which has far exceeded the expectations of forecasting agencies.
It also exceeded the expectations of Li Yi and others.
However this is not the end.
In the third week, as the number of topics about the movie skyrocketed, coupled with the fermentation of word-of-mouth, it began to attract many passerby movie fans.
Although the box office has dropped significantly, it still has a box office of over 100 million. In three weeks, the box office has exceeded 400 million.
The bizarre box office performance of "Heaven Replies" also surprised everyone in the industry.
You must know the movie "Heaven Replies". It can be said that after watching it, many people in the industry admit that this movie is indeed a tear-jerker, especially for a certain group of viewers, it is a tear-jerker.
However, the movie feels too "retro", "shabby" and "monotonous".
It can be said to be incompatible with current mainstream movies.
Even if Li Yi's name hadn't been on it and Li Yi had helped promote it, they would have thought it was an experimental work by a new director.
But the result is a film that looks like an experimental work by a newcomer. This film has a monotonous plot, a single narrative method, and was shot in the same way as decades ago, but it has created such surprising results.
Although the final box office of "Heaven Replies" still did not exceed 500 million, it had a great impact on the domestic film market.
What is the impact?
Because many people in the industry were surprised to find that it was not that there was no market for live-action children's movies. On the contrary, movies like "Heaven Replies" were able to earn close to 500 million at the box office. What does this mean?
It shows that there is a lot of potential for real-life children's movies.
Many "relevant people" and celebrities have revealed why China's live-action children's movies have been ignored for many years?
The real-life movies our Chinese children watch are all Hollywood movies!
China's film market is on the rise, but children's live-action movies are really lacking in genre!
Wait, wait, the topics started to be thrown out one after another.
But the movie fans are sighing: "As expected of you, Director Dog, you dropped a movie casually, and it turned out to fill the missing genre of movies in China - children's live-action movies!"
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