Chapter 715: Bizarre box office trends, mysterious assists

Style: Romance Author: The world is blackWords: 2378Update Time: 24/01/12 07:10:57
Qin Bing is not a film critic, but he is a celebrity in a specific circle.

Unlike other film critics, Qin Bing's articles are more widely read by parents and people in the educational field.

Of course, it is difficult for articles like Qin Bing's to spread as quickly as some celebrities do.

However, Qin Bing's article and the movie mentioned were easily seen by some old friends.

So out of curiosity, I went to watch this movie.

As the saying goes, "Rare things are more valuable." Perhaps simply from a movie perspective, "Heaven Replies" really cannot be called a classic.

The attractions and highlights are far from being comparable to those big commercial productions.

This is a very simple family film.

But this is an excellent children's movie that has been rare in recent years. Qin Bing is not the only one who thinks so.

Many of Qin Bing's old friends and colleagues also had the same feeling after watching the movie.

"Heaven Replies" was released, and Li Yi was not in China. He was busy filming "Life is Beautiful" in North America.

Because the expectations for this movie were not too high, there was no grand premiere.

The film schedule given by the theater chain is not high. Of course, the main reason is that compared with Li Yi's past movies, the box office of this movie is not particularly high.

It is somewhat similar to Li Yi's previous literary films, such as "Cinema Paradiso" and "Su Yuan".

The box office of "Reply from Heaven" on the first day was not unexpected and was not too high.

Only thirteen million.

For other low-budget feature films, this is actually a very high box office.

But for Li Yi's movies, this kind of box office can almost be said to be at the bottom.

Of course, there is nothing we can do about it. "Heaven Replies" is certainly sensational and tear-jerking.

However, this movie is not a mother-daughter relationship like "The Wedding Dress", nor is it a father-daughter relationship like "The Gift of Room 7".

Compared with fatherly love and maternal love, this kind of family film has a wider audience and is easier for people to resonate with. The selling point of grandfather-grandson love, simple grandfather-grandson love, is obviously smaller in the audience.

In addition, the promotion of this movie is not that strong, and this movie lacks publicity points, so it is not surprising to have such a first-day box office.

You must know that the original "Cinema Paradiso" was much better than "Paradise Reply" in terms of publicity, and it even won the Golden Lion Award.

However, this kind of literary and artistic drama still lacks commercial elements.

A good movie may not necessarily be a hit.

However, although the reputation of "Heaven Replies" has declined compared to when it was first released, it is still considered strong. The score of 8.6 points is enough to prove that in the eyes of those audiences, this is still a good film.

In fact, "Heaven Replies" is not without promotion in the direction of "children's movie".

However, the effect did not meet expectations.

There’s not a real family audience.

"Heaven Replies" is not one of those super popular superhero movies, and it has no reputation among children.

Therefore, even if children want to watch a movie, generally speaking, they will not deliberately ask to choose this kind of movie.

When parents take their children to watch movies, it’s more about “children watching” and “parents accompanying”!

Therefore, naturally I would not take my children to watch such a movie.

Because as long as the children are not interested, the process of watching movies will definitely be a torment for parents.

This is probably one of the reasons why it is difficult for real-life children to come to movies.

Li Yi was naturally notified of the box office performance of "Reply from Heaven", but he didn't pay too much attention to it. In fact, such box office performance was already good in Li Yi's opinion.

Similarly, the movies released at the same time did not take this movie too seriously.

The performance of "Heaven Replies" in the next few days was just as they expected, tepid.

People who like it praise it, but people who don't like it find it difficult to resonate with it.

After the first day's box office revenue of 13 million, it subsequently grossed 12 million and 11.2 million.

The box office trend is steady and the decline is not large, but it obviously does not have the potential to explode.

In fact, this box office trend is normal.

Some movies are not guaranteed to be hits just because they have a good reputation.

However, on the fourth day, "Heaven Replies" suddenly broke out.

After two consecutive days of weak decline, it closed at 19 million on the fourth day.

But this day is not a holiday, and there is no special reason.

Such a sudden surge in box office has left many people confused.

Including Fanhai Film and Television, Mu Nanxing and the others were also at a loss.

"what's the situation?"

For a movie to suddenly break out against the trend, there must be a reason, let alone a sudden surge of more than 60% in box office. Such an explosion cannot be without reason!

Soon, Fanhai Film and Television launched an offline investigation.

It turned out that among the audience in the theater, many older audiences suddenly appeared with their children.

Although "Heaven Replies" is about the love between grandfather and grandson, it does not mean that the main audience of this movie will be this.

Because the elderly have never been the mainstream audience for movies, it can even be said that there are few movies that can attract the elderly to watch movies.

However, "Letter from Heaven" is an exception. The key is that the reason for the surge in box office is really because of the addition of such a neglected audience group.

Although the reason for the skyrocketing movie box office has been found, it is even more puzzling.

Why?

How did you do it?

You know, movie promotions and stuff, targeting the elderly?

Are you kidding me?

However, it attracted so many grandsons and grandsons to watch the movie. How did they get the news?

Also, why are you attracted?

The results of the offline interviews were even more puzzling.

"Old man, do you often take your grandson to watch movies?"

"How can that be possible?"

"So how did you come up with the idea of ​​taking your grandson to watch this movie?"

"Hey, an old friend of mine recommended this movie. He praised this movie to the sky and asked me to take my grandson to see it when I have time. So here I am. Not to mention, this movie is really good. What about us? Sooner or later, I have to leave one day, but I can’t let go of my good grandson. After watching this movie, maybe I can feel relieved when I leave one day.”

This is obviously not the answer reporters want.

So this makes people even more confused, what is the reason?

They didn't find any clues on the Internet, and when many elderly people were interviewed, they mostly said that they were recommended by old friends.

But the question is, how can I get my old friends to recommend this movie? How did they come up with the idea to watch this movie?

On the fifth day, the box office of "Heaven Replies" rose again. Although it was not as big as before, it should not be underestimated.

It reported a revenue of 22 million that day.

I thought this was the end, but I didn't expect it to be the sixth day.

"Heaven Replies" unexpectedly broke out again, with sales of 28 million that day.

But this time, the media and Oceanwide Films finally found the reason for the movie's box office explosion.

But it was something no one expected.

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