Dean Films' hype routine is to first vigorously publicize the Golden Globe Awards and simultaneously publicize the Oscars to get nominations.
Finally, build momentum for the movie "Cinema Paradiso" through the media and film critics. If it wins an award, it won't matter. Just promote the Oscar win.
Once you don't win the award, you can use your identity as a tragic person to cause controversy and sympathy.
Of course, this is also based on the fact that the movie "Cinema Paradiso" is indeed liked by many filmmakers, and it can be said that it scratched their itch!
A love letter to movies, is there any kind of romance that belongs to filmmakers?
What's interesting is that I don't know if it's because Li Yi has won several awards in the past two years. Domestic netizens' confidence in Li Yi is overwhelming.
"6666, five Oscar nominations, seven Golden Globe nominations, I just want to ask who else is there?"
"Is the wave of "Cinema Paradiso" stable?"
"Director Dog's commercial films are awesome. Who would have thought that literary and artistic films can be so awesome!"
“It’s really the only one in the country!”
"Is there a chance for Best Director?"
“It’s hard to say for Best Director, but there’s still hope for Best Foreign Language Film!”
"Dean Films is responsible for the distribution, and Hollywood has hyped "Cinema Paradiso". It's impossible for all five nominations to be missed, right?"
"It's a pity that "Cinema Paradiso" is classified as an Italian film instead of a Chinese film, eh!"
"The box office is awesome, the awards are awesome, Director Dog should hurry up and make another movie, and go to the Berlin Film Festival to show it off. It's best to win a Golden Bear. That would really be a grand slam. There is nothing like this in the world." people!"
"Yes, it has already won the Oscar for Best Picture, the Double Egg Golden Palm in Cannes, the Golden Lion in Venice, and is just short of the Berlin Golden Bear."
"Suddenly I feel that the Oscars are not that attractive anymore. It would be interesting if it were the Berlin Film Festival."
In fact, Dean Films' main public relations this time is really not the Oscars, because according to their evaluation, it is almost impossible for "Cinema Paradiso" to win the best director among the nominations.
You need to accumulate points for the Oscars, and this year's Oscars are full of old guys competing for best director. The probability of Li Yi winning the award is too low.
There is some hope for the Best Foreign Language Film Award, but it’s hard to say. After all, the Oscars are not the Venice Film Festival, and political correctness can be said to be inevitable at the Oscars.
This year, there are three LGBT-themed films competing for the Oscar for Best Foreign Language Film.
However, most of the Hollywood media are touting "Cinema Paradiso".
"Cinema Paradiso" looks like it is a big hit at the Oscars, but Li Yi knows that there is a high probability of losing the grand prize at this year's Oscars.
Yes, "Cinema Paradiso" is indeed very popular with the old guys in the academy, but at the same time, they also have to compromise with political correctness.
Therefore, the best way for "Cinema Paradiso" is to tout it as an Oscar-winning film, and then if the award fails, it will be convenient for them to hype it up.
This is also a routine routine.
Some people may say that "Cinema Paradiso" didn't win the Golden Lion Award?
But for Oscar, this is not an option to add points. Instead, it is an option to deduct points.
On February 5, the Hollywood Golden Globe Awards dinner was held.
"Cinema Paradiso" became the biggest winner of this year's Golden Globe Awards, winning including Best Director, Best Foreign Language Film, Best Score, and Best Supporting Actor!
Seven nominations for four awards, not to mention the most valuable awards for Best Foreign Language Film and Best Director.
The public relations team of Dean Films also took advantage of the announcement of the Golden Globe Awards results to start hyping "Cinema Paradiso"!
"'Cinema Paradiso' is a paradise of the past, a paradise of simple human kindness, and a paradise of movies!" - Los Angeles Times
""Cinema Paradiso" is a lyrical prose poem dedicated to film art." ——"Variety Show"
"The melodious music, the slow-flowing rhythm of still water, and the real life scenes make "Cinema Paradiso" a gentle residence for every movie lover's heart." - The Hollywood Reporter!
""Cinema Paradiso" has become the biggest winner of the Golden Globe Awards. It blends the times with warmth, growth and nostalgia. Let us walk into this paradise-like cinema and experience a different kind of emotion." - News Frontline!
For a time, it seemed as if "Cinema Paradiso" had really become the biggest Oscar hit.
And many film critics also praised "Cinema Paradiso"!
People in the Hollywood industry don't pay too much attention to it, because, generally speaking, the Oscars are the real hot spots!
Unless it's a movie that really changes the movie landscape, generally speaking, those old guys don't like to be affected by the media at all.
Another point is that Li Yi's attitude towards the Oscar is not that enthusiastic. This also makes the chance of "Cinema Paradiso" winning the award even slimmer.
But when the news spread back to China, it became extremely popular.
"Damn it, this awesome director, another Best Director, Best Foreign Language Film!"
"The Golden Globes are the weathervane of the Oscars. Doesn't this mean that the Oscars are stable?"
"Those upstairs, don't get too excited. The Golden Globe judges are not at all the same as the Oscars. The Golden Globes are just guessing!"
"But the Golden Globes are indeed a bellwether for the Oscars, aren't they?"
"The nominations are all about the same, so the winning rates are probably about the same, right?"
"The only thing that's certain is the best soundtrack. I'm very hopeful. It's hard to say anything else!"
"Anyway, that's it for being awesome!"
Movie fans all seemed to be celebrating the Chinese New Year again, with all kinds of exclamations and admirations.
The main thing is that "Cinema Paradiso" is indeed awesome enough. It won the Golden Lion Award, Special Jury Award, and Best Director!
Moreover, the Golden Globe Awards, now known as the bellwether of the Oscars, also won four awards including Best Foreign Language Film and Best Director. Suddenly, everyone naturally had higher expectations for this year's Oscars.
Not only that, Li Yi has won the best picture once before, so many movie fans have the illusion that winning the award is very simple!
The Golden Globes are awarded just five days before the Oscars.
Because "Cinema Paradiso" has once again become an Oscar hit, Penguin Video has spent a lot of money to win the broadcast rights for this year's Oscars.
Soon it’s time for the annual Academy Awards.
Many people in China are paying attention, not only movie fans and netizens, but also many domestic filmmakers.
After all, if Li Yi comes back with another Oscar, he will truly become a god.
The Oscars are different from the three major European film festivals. Being invited does not mean winning an award. Historically, it is not uncommon for Oscar nominees to come away empty-handed after seven or eight nominations.
Of course, this will make the Oscars even more suspenseful.
For example, everyone thought that "The Truman Show" had a low chance of winning the award, but it unexpectedly won the Best Picture.
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