On the first day of the Lunar New Year, "Journey to the West: The Return of the Great Sage" took the box office by storm thanks to its overwhelming early publicity and good reputation.
It became the only movie during the Spring Festival this year to have a box office of over 200 million on its first day.
No way, there are too many movies.
The film schedule is naturally spread out!
The box office on New Year's Day totaled more than 800 million Chinese dollars.
However, "Journey to the West: The Return of the Monkey King" has a box office share of over 35% with 21% of the film schedule.
The first-day box office of 270 million still blinded a lot of people's eyes.
Because many people have watched "Journey to the West: The Return of the Great Sage". From a common sense point of view, this movie can indeed be said to be pretty good. At that time, it seemed that it should not have such high explosive power.
But the result was far beyond everyone's expectations.
There is only one reason. "Journey to the West: The Return of the Great Sage" can be said to be truly full of emotions.
Don’t think that emotional marketing is easy.
If a set of emotional marketing promotions were really casual, it would be able to harvest a lot of box office, and then so many movies would not fail.
Zhou Qingquan, who has been promoted to deputy editor of "Movie Weekly", wrote a long review specifically for "Journey to the West: The Return of the Monkey King" on the theme of "sentiment".
"The Great Sage will not die, and Journey to the West will not be forgotten!"
This is the title of Zhou Qingquan’s film review, which is full of emotions!
“I don’t know since when, it seems that there has been a huge gap between our generation and our children’s generation.
When we see our children watching the imported foreign superheroes with relish, I wonder if your hearts are hurt? At least I was really deeply hurt.
How sad it is when the heroes our children have admired since childhood have become foreign imports.
Have we ever expected that national comics should be self-reliant, and domestic animated films should be self-reliant!
At least my son can see his father's works when he is old enough to watch cartoons. At least in this way, when our children are talking about their superheroes, we may be able to interject a few words and talk about our common idols!
Quoting a short poem from "The Legend of Wukong" directed by Li Yi: I want to hear the crying of the sky, I want to hear the begging of the gods. I know that the sky will be angry, but do you know that the sky will also tremble? When the sky shook, I laughed loudly, swung the Ruyi Golden Cudgel, and beat him to the ground. Ten thousand years from now, you will all remember my name, Monkey King, the Monkey King!
In the movie, Jiang Liuer always calls Wukong the Great Sage. At the beginning of the story, Jiang Liuer, who grew up with his master, sneaked into the shadow puppet troupe and made a random sentence: The Great Sage will never die. But he may not have thought that it would be him who died in the end.
At the beginning, Sun Wukong fought against millions of heavenly soldiers and generals, taking turns fighting the four heavenly kings, Nezha, and Erlang Shen, making the wind and moon turn around and swallowing mountains and rivers. This is the eternal chapter in "Havoc in Heaven". From eternity to today, we will also wonder whether such a myth really happened in a distant era, otherwise how could it be so unforgettable.
Great Sage, the reason why the Great Sage is a Great Sage is to bear the name of Qitian and do the deeds that defy the sky. No matter how much Heaven wants to accept me, I will resist; no matter how much Buddha wants to suppress me, I will not accept it. Once he fell into heaven and earth and suffered from the five hundred years of shackles, his arrogance, conceitedness, and stubbornness were not reduced by half. Therefore, the short poem about Jin He Zai mentioned at the beginning is undoubtedly the most realistic portrayal of the "Monkey King".
Childhood memories are the most unforgettable. After many years of looking for many other moments, these many beautiful things that have been accumulated on the screen can be called "roots". The Sun Dasheng in our impression is the glorious character in Wu Chengen's writings who loves to be naughty and eccentric, has golden eyes to recognize monsters, and hates evil as deeply as he hates it. It is a pity that the things we once loved are no longer appropriate in today's children's circle.
I think this is probably one of the reasons why we have such a deep obsession with the Monkey King and why we are so eager for the Monkey King's return?
The omnipotent Monkey King of the past no longer seems suitable for the new era, so thank you "Journey to the West: The Return of the Monkey King" for bringing us the Monkey King of the new era, another Monkey King that we don't know. , you can say that it once existed, or you can say that it was created out of thin air. The movie gives Sun Wukong a new magical power in the context of today's waning influence of Journey to the West, just like him who died in "The Legend of Wukong". Wreaking havoc in the heaven and fighting across the sky was a spur of the moment, but not a spur of the moment. He represents absolute power. The power of freedom dares to look down upon everything and smile proudly at the common people. But he persisted in the physical and mental pain "given" by fate, persisting in the little things that you and I care about in ordinary life, things that he will never give up no matter what.
"The Return of the Great Sage" combines the thoughts and beliefs represented by the mortal Wukong who has lost his power with the humble life of ordinary people like you and me, making us who are becoming increasingly numb suddenly realize that we have lived before. We are alive now.
Even as powerful as a great sage, he will still cry for a child who has formed a bond, just like each of us, even as humble as you and me, will still wait for something that is far away. When the Great Sage finally awakened, everything in the world trembled, and ghosts wept and gods were frightened. In an instant, dark red flew ninety thousand miles away, and the golden hoop pointed to the sky for who was angry.
The last fight scene is quite exciting, done in one go, and the camera switching is so fast and smooth that you can't let go of the sweat in your palms. The audience was shocked and sighed. Perhaps at this time, everyone saw their own appearance, whether it was something that had disappeared or something they continued to expect.
Sun Wukong's golden cudgel kept swinging at Chaos with deadly moves, and my heart kept beating. The great sage has lived for so many years and has seen so many storms, yet he still needs this last ditch effort to suppress even the Buddha's seal. What kind of soul-stirring strength and anger is needed to say, "I've been to this world, I've fought hard, I've loved deeply, and I don't care about the ending."
I think that although many of us shout "Hollywood superheroes" all day long, no matter how much we like them, they are only from other people's families. Sun Wukong and Monkey King are our own heroes!
It is precisely these many moments that allow the film's creators to resonate with the movie audience, and a good movie is born. Therefore, our superhero, the Monkey King, announced his return, making the images of Journey to the West clear again in our memories, and reawakening the Monkey King in each of us!
How could we forget Journey to the West? How could we forget the Great Sage?
I hope that one day, our Great Sage, our Erlangshen, our Nezha, and those superheroes who belong to our own family who have accompanied us in our growth, can return just like the Great Sage! "
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