Because the movie "Lilac" is not released in theaters but online, the main place for publicity is naturally on the Internet.
"Lilac" is scheduled to premiere on the evening of January 1st on MTV at 8 o'clock, and will be released on online theaters at 9 o'clock in the evening.
MTV, which came out on top, naturally paid a large sum of money for the right to premiere on TV.
For MTV, profit is secondary. The key is the influence that "Lilac" itself can bring. This is what Huang Qiudong wants to see from MTV.
After getting all this done, Li Yi didn't waste much time. After all, he couldn't leave the crew of "The Pursuit of Happiness" for too long.
As we go round and round, time flies by.
"Lilac" is not a big production, and it can be said that it is not enough to watch among theater movies.
However, among online movies, it is unique.
Moreover, Kumao Video and Penguin Video used the highest priority promotion resources to promote this special online movie.
In this way, the popularity and attention are not bad.
Even recently, the popularity of the song "Lilac" has once again become more popular.
And that song "Rain Alley" and that short film have also become the objects of imitation by many well-known up hosts.
This further boosted the popularity of the movie.
Maybe some people just think "Rain Lane" is beautiful and have no interest in "Lilacs".
But for Lu Xinguang and Chu Xixi, this song and this movie have special meaning to them.
On the first day of the new year, Lu Xinguang and Chu Xixi went to the original hotel to book a room.
Prepare to relive the first time together there.
Before the time came for the official premiere of "Lilac", the two of them were in the love hotel early, and the familiar song was already playing in the hotel room.
"You said you love lilac the most...because it is your name. What a melancholy flower, such a sentimental person..."
This couple's suite was also decorated in the color of lilac early.
Life needs a sense of ritual, and tonight is also full of a sense of ritual for Lu Xinguang and Chu Xixi.
"Do you think it will be another tear gas movie?" Chu Xixi asked leaning on her boyfriend's arms.
"It's a must! The movie made by Director Gou's girlfriend is in the same vein as Director Gou, and this story was originally written by Li Yi. You have also seen the trailer. Although the scenery is very artistic, it is difficult to conceal the meaning contained in it. A touch of sadness." Lu Xinguang said with a smile.
In fact, they will feel strange if one day Li Yi really makes a movie without any tears.
Otherwise, even if the movie directed by Dog is a comedy, heartwarming, and healing at the beginning, you will definitely cry at the end.
This can be said to be Li Yi's label signature.
Li Yi did not accompany Mu Qing tonight, but was with the crew of "The Pursuit of Happiness", waiting for the movie to be released.
Soon the time came to eight o'clock in the evening.
MTV music television station officially premiered the movie of the same name with the song "Lilac".
The first thing that appeared on the screen was a computer screen, a large monitor that looked a bit antique and full of age.
A website called "Blue Sea Silver Sand" is displayed above.
Older netizens will definitely be familiar with this website, because it can be said to be one of the earliest chat rooms in China, and it was once very popular.
It is also the first website in China to launch voice chat.
Da da da!
Someone was typing on the keyboard and typed out a nickname: "Luoxuefeihua!"
It can be said that the same Internet name that has a sense of age can only be found in that era.
The mouse moved on the screen, and then clicked into a recitation chat room called "The Voice of Beautiful Essays".
"Hello everyone, I am a newcomer and I bring you one of my favorite poems, "Rain Alley"!"
"welcome green hands!"
Then, the screen switches.
A scene from the earlier trailer appeared.
Yuxiang
Holding an oil-paper umbrella, alone
Wandering in the long, long
And the lonely rain alley,
I hope to meet
Like a lilac
A sad and resentful girl. ...
As the hero recited a poem affectionately, it was completed.
There were bursts of applause in the chat room.
The male protagonist played by Lin Jinrong grinned.
at this time.
In the chat room, a girl's voice suddenly rang.
"Luoxuefeihua, your name is so poetic, light and free, with a superb meaning."
Lin Jinrong smiled proudly and pondered for a moment, as if he was deliberately testing the girl on the other end of the network. He said into the microphone: "Why? Where is the poetry? Where is the lightness? Where is the meaning?"
The girl's sweet voice sounded again: "People in the Song Dynasty have a saying that 'snow is like plum blossoms, plum blossoms are like snow, whether they are similar or not are both strange.'
From the point of view of poetry, falling snow and flying flowers are like falling snow and flying flowers. When read, the pronunciation is clear and strong, and it can shake people's hearts. It's nice to listen to!
From the meaning of the word, this name makes people daydream and has good intentions! "
Lin Jinrong was stunned and couldn't recover for a long time.
The camera follows his gaze and focuses on the nickname of the person who just spoke in the chat room on the computer screen.
"Mengjie!"
This should be her real name, right?
At this time, the talking sign began to appear next to the nickname "Mengjie".
Just listen to her say: "I like this kind of sentiment very much - such a sad and beautiful situation.
A piece of falling snowflake is held in the hand. When you want to take a closer look, it has already turned into a drop of shining water.
It's heart-wrenching and heartbreaking. "
"What you said is so good. I didn't know that my nickname had such a beautiful artistic conception." Tang Lei, the male protagonist played by Lin Jinrong, exclaimed in amazement.
"Hehe! I just said it casually, but it's really very artistic!" The girl named Mengjie said with a smile.
The male protagonist's narration sounded.
"Friendship on the Internet is so magical sometimes. I met this girl named Mengjie through my online name."
"Since then, we have become good friends and talk about everything!"
Camera switch.
A girl who looked young and pale, but had an extraordinarily sweet smile, was sitting in front of the computer.
"Cough cough cough!" Suddenly, she turned off the microphone and kept coughing and coughing.
On the other side of the computer, Tang Lei frowned: "Mengjie, are you still listening?"
"Ahem, I'm listening, sorry! I just thought of something and got distracted."
The screen was cut into two sides, with Tang Lei on one side and a girl named Meng Jie on the other.
In the trash can at her feet, a ball of paper stained with bright red blood fell into it.
A sweet smile appeared again on the girl's pale face.
"What's going on?" Tang Lei's voice came from the stereo.
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