Although "The King of Advertising" was born based on the popularity of "The Truman Show"'s sky-high price product placement.
But after all, Qiu Feng is considered a famous director.
In addition, the previous publicity work of "The King of Advertising" has indeed been very good.
Full of gimmicks.
Not only are there sky-high price product placements, but there are also subsequent creative ads provided by Li Yi for "The King of Advertising", and there are also creative ads released in advance by several companies, and so on.
So "The King of Advertising" is about to be released, and many people are still curious about this movie.
"The King of Advertising" can be said to have taken the lead and became the first movie to focus on advertising content.
From this point of view, "The King of Advertising" is the first to try something new.
For this, there is no shortage of attention.
The premiere of "The King of Advertising" naturally also invited Li Yi.
In fact, when Fanhai Films held an internal viewing party for "The King of Advertising" before, Qiu Feng had invited Li Yi. However, Li Yi was filming the last episode of "The Truman Show" at the time, so he did not go. join.
At that time, Mu Nanxing said that the response from the internal film screening was not bad.
In particular, Li Yi's two creative advertisements are the biggest highlight of this movie!
Xinhua International Cinemas in Beijing, where the premiere of "The King of Advertising" was held.
Although it seems that Qiu Feng's films in recent years have not performed as well as each other, his status in the industry is still quite high.
After all, there are really not many directors in China who can make a name for themselves in Hollywood. Although Qiu Feng had to leave Hollywood in despair, he was rich after all.
During the years when he was a director in Hollywood, Chinese cinema was still in its infancy, so this internationally renowned director was indeed more valuable than those who only had some influence in Asia.
Therefore, the guests attending this premiere were quite luxurious.
When Li Yi and Mu Qing entered the venue, Qiu Feng also gave Li Yi the courtesy and personally greeted them at the door.
In fact, Qiu Feng was indeed grateful to Li Yi from the bottom of his heart.
Because this "The King of Advertising" was already on display during the screening, many theater representatives praised Li Yi's two creative advertising ideas in the movie.
It can be said that "The King of Advertising" is Qiu Feng's work, but the biggest highlight is Li Yi's work.
Therefore, whether "The King of Advertising" can be a big seller depends even on Li Yi's two advertising works.
Li Yi actually admired Qiu Feng.
He took advantage of Li Yi's "The Truman Show" and created a record-high price for product placement. It is indeed clear that he is just trying to gain popularity.
But in the film industry, this approach is actually understandable.
The key is that Qiu Feng can still put down his posture and take the initiative to ask Li Yi for help. With this attitude and shamelessness, Li Yi believes that it is difficult for him to be like Qiu Feng.
...
As the chief creative officer of Future Advertising, the top domestic advertising company, Mo Jun is actually quite unconvinced by Li Yi.
Because there is an advertisement in "The King of Advertising" that was created by him, Mo Jun.
In particular, his creative advertisement was originally intended to be the best in the movie, but instead it was released in advance as an advertising product to set off Li Yi's creativity.
This naturally made Mo Jun very unconvinced. The most important thing is that the "King of Advertising" movie did not keep other advertisements secret at all, as if they didn't value them, but they were stubborn about Li Yi's two creative ideas. Covered.
Of course, it's useless not to be convinced. Although Mo Jun is the chief creative officer of Future Advertising, there is still no comparison with Li Yi.
After all, advertising is just Li Yi's side job!
Soon the movie started.
In terms of plot, there's not much to say, and it's not originally the main selling point of the movie.
A movie that focuses on advertising, and a movie that really focuses on advertising content as a selling point, "The King of Advertising" can definitely be said to be groundbreaking.
It can even be said that, purely from this aspect, "The Truman Show" is selling sheep over dogs.
Finally, the plot reaches its first climax (harmony)!
coming!
The audience in the theater also stared at the big screen.
Because they all want to know and are extremely curious, what does this advertising idea look like?
Why can an idea sell for 10 million?
Sometimes, the higher the expectations, if they cannot be met, it will definitely be a fatal blow to the movie.
And this commercial, and the subsequent commercial that is the highest (harmonious) trend of the entire movie, is undoubtedly the top priority.
Because when the movie was promoted, the audience's expectations for these two creative advertisements were constantly raised.
However, what is surprising is that this first advertising idea is not a common video advertisement, but a radio advertisement!
Because this advertisement is for the opening of the first Minsheng Bank in this city.
Therefore, during the prime time of the evening when Minsheng Bank opened in this city, all radio stations released a message at the same time:
"Listener friends, from now on is the time of silence provided to you by our city's Minsheng Bank."
All radio stations then went silent for 10 seconds.
As a result, "silent time" became the hottest topic among the city's citizens, and Minsheng Bank's popularity increased rapidly in the city.
It can be said that silence is better than sound at this time.
As soon as this advertising idea came out, many people in the theater were shocked.
They had no idea that advertising could be designed like this!
10 seconds of silence! A true interpretation of what silence is golden!
A layman looks at the excitement, an expert looks at the door.
Compared with other ordinary viewers, they are just surprised by this advertising model.
Mo Jun was completely shocked.
The so-called truth does not lie in the loudness of the voice. It seems that a good advertisement can be more modest in wording and lower in volume, and still win the favor of the public. This ten-second silent advertisement without content can be said to be silent than sound at this time. Because this silent time is different, the audience will think: Why be silent? Compared with the constant chatter of advertisements, they quickly fell in love with the ten seconds of silence that Minsheng Bank arranged for everyone.
This kind of unique advertising made Minsheng surprisingly successful and became a household name.
The citizens' curiosity aroused by the silence drove them to visit with suspense the next day to investigate and see what this new bank was like. The effect of the advertisement was undoubtedly achieved!
The 10 seconds of silence does not contain any new information, but its novel silence time wins because of its boldness and uniqueness.
If Mo Jun was still unconvinced before, then at this moment, all he has left is admiration and expectation.
In fact, this ten-second "Silence is Golden" advertisement did meet the expectations of countless movie fans.
Not to mention how wonderful this advertisement is, but at least it is really incredible and impossible to imagine!
Ou Xuan, the male protagonist in the film, also qualified for the King of Advertising competition.
This can also be said to be a matter of course!
ps: Last night, the community had a power outage every half an hour. It almost drove me crazy. It is said that someone tripped the circuit breaker first and then pulled the circuit breaker. As a result, the circuit breaker on that floor tripped. The security guard went to pull the circuit breaker on that floor. The gates of all the buildings have tripped. I’m so excited that I’m going to die!
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