ps: In the previous chapter, the guaranteed box office for "The King of Advertising" was changed to 1 billion, so that you can get a small part of the advertising sponsorship.
The reason why those brand manufacturers are willing to cooperate with Qiu Feng is entirely because they are very satisfied with the gambling agreement offered by "The King of Advertising".
In particular, the guaranteed box office figure of 1 billion puts brand owners in an invincible position.
It has been achieved, which shows that the movie does have the value of implanting sponsorship, so spending some sponsorship fees is nothing.
As for if it can break the box office record of 4 billion Chinese-language movies, then what's wrong with paying a sky-high sponsorship fee?
And once the box office does not reach 1 billion, then they will not have to spend a penny, and setting the price of embedded advertising to an inflated price is the condition of such a gambling agreement!
Although many netizens doubt whether "The King of Advertising" really received such high sponsorship fees for product placement.
But not to mention, even if it is impossible to obtain the implantation fee of more than 500 million for this movie, there is indeed no false propaganda.
Therefore, although the momentum of "The King of Advertising" is not as exaggerated as "The Truman Show", it has indeed attracted a lot of attention.
After all, many times, we are not afraid that you will question or have arguments. Controversy means there is a topic, and having a topic means there is popularity.
Anyone with a discerning eye will know at a glance that Qiu Feng and his "King of Advertising" are completely riding on Li Yi's popularity.
But this is too normal. Unknowingly, in their impression, Li Yi is already in a position that can make an internationally renowned director like Qiu Feng popular, without making them feel strange.
This in itself is enough to show that Li Yi's identity and status have long been recognized!
"The King of Advertising" caught on to the popularity of "The Truman Show" and successfully attracted a lot of attention, but it also inspired many people.
Many people secretly criticized Qiu Feng for taking the lead, because "The King of Advertising" is the first show to hold high the banner of product placement after "The Truman Show" and even used product placement as a gimmick. It can be said that it was the first sip of soup. , naturally the most delicious.
Moreover, everyone will naturally compare the two movies in the future.
Who is more awesome, Li Kui or Li Gui? The media loves to hype this kind of news.
Even if the media doesn't want to tie him up, Qiu Feng will definitely find ways to tie him up.
After all, the popularity of the movie "The Truman Show" is really too high. Even if the follow-up advertising sponsorship of "The King of Advertising" reaches the level of 500 million, the influence is still not as high as that of "The Truman Show". "compared to.
No matter what, imitators are just imitators!
In "The Truman Show", Li Yi, after releasing his first "sky-high price" commercial to gain a lot of popularity, he settled down to film. As for "The King of Advertising", Li Yi didn't care at all.
After all, this is "The Truman Show."
As a result, what he never expected was that Qiu Feng actually came to him. It has to be said that these directors who can become famous directors are really not ordinary thick-skinned.
Although anyone can use this kind of gimmick such as product placement, everyone can see that "The King of Advertising" is competing against "The Truman Show". Otherwise, why is the sponsorship fee 500 million?
It's just a matter of popularity.
"Director Li, I'm really sorry for taking advantage of the popularity of your movie!" Qiu Feng apologized with a smile as soon as he came up.
On the contrary, Li Yi was quite impressed.
To put it bluntly, if you can use it, of course I can use it, so Li Yi actually doesn't care that much.
However, he didn't expect that Qiu Feng could tell Li Yi directly that he was just riding on the popularity of Li Yi's movies.
"What are you talking about, Director Qiu! Speaking of which, I was also inspired by Director Qiu's "Nine Swords" to create this movie. Director Qiu was the first to implement the advertising gimmick!" Li Yi said with a smile.
He also told the truth.
Qiu Feng couldn't help laughing and said: "Haha, Director Li is laughing. I'm just picking up people's words. This marketing strategy of yours is really amazing. I heard that many advertising companies and universities have put "The Truman" on the market." The marketing promotion case of "The World" is used as the object of study!"
Qiu Feng couldn't help but admire.
In fact, this is no secret. There are university advertising professors who have publicly stated that the product placement advertising marketing case of "The Truman Show" is definitely a classic case that is worth studying and learning.
The advertising circle's admiration for Li Yi is not surprising.
After all, although Li Yi is a film director, he is actually equally well-known in the advertising circle.
In particular, the creative advertising short films that Li Yi once launched are still unsurpassed by no one, and the creativity of those short films has always been the subject of research by many people.
"By the way, Director Qiu didn't come here just to praise me, right?" Li Yi smiled and brought the topic back to the topic.
"Of course, I'm actually here to ask for help!" Qiu Feng said with a straight face.
"Oh? I wonder if there is anything I can do to help Director Qiu?" Li Yi was really confused as to what kind of help Qiu Feng would ask him to do.
"Director Li, let me be blunt. The biggest selling point of the movie script "The King of Advertising" is actually the advertising! Although I have asked those brands that have placed advertisements to find advertising companies to customize creative advertisements... ....”
"But a creative advertisement that can make people's eyes brighten and surprise people is not so easy to come up with!" Qiu Feng sighed.
Li Yi immediately understood Qiu Feng's intention.
Sure enough, Qiu Feng then looked at Li Yida and said, "They all told me that you, Director Li, are the expert in this field. Minister Ma from Huaguo UnionPay highly respects you, Director Li, just because you are busy, Director Li." It’s hard for them to find you when filming, so I shamelessly came to you.”
"Director Qiu, it's not that I won't help you, but you have also seen that I am busy filming here, where can I have time to distract him?" Li Yi spread his hands and said.
"This..." Qiu Feng suddenly didn't know how to speak.
Li Yi secretly laughed in his heart. Of course he didn't really want to refuse, but Qiu Feng just wanted to help him with all his words. It was a joke, and he wanted to get nothing. What a beautiful idea!
Besides, he and Qiu Feng were not familiar with each other.
"Director Li, I only need an idea. You don't need to take action personally. It shouldn't delay your filming!" Qiu Feng said again.
He was looking for Li Yi, of course, not just because of Li Yi's reputation as an advertising creative master. The key point was that if Li Yi came up with ideas, it would be a great publicity stunt for "The King of Advertising."
It's just that Li Yi doesn't give in to the rabbit. It's not that he lacks the money, but that Qiu Feng thinks too highly of himself, right?
Just say it casually and agree?
I, Li Yi, am I so cheap?
If Qiu Feng knew what Li Yi was thinking, he would probably vomit blood!
How could he want to live in vain? But he felt that Li Yi was not short of money and everyone was an artist. Wouldn't it be an insult to him to ask for money from the beginning?
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