Chapter 422: How can a movie blatantly sell advertising? (Fifth update, please vote for me)

Style: Romance Author: The world is blackWords: 2220Update Time: 24/01/12 07:10:57
"Artificial Intelligence" took in $65 million at the box office in its opening weekend in North America.

In China, "Artificial Intelligence" also exceeded 100 million at the box office for three consecutive days.

As China's first "watchable" science fiction movie, movie fans still won't be stingy with a movie ticket.

"Artificial Intelligence" took in a domestic box office of 380 million yuan in three days. Including the North American box office, in total, it made more than 800 million yuan in box office in three days.

At the same time, the movie "Special Forces" was affected by negative public opinion, which resulted in the box office opening high and then falling.

The daily box office is less than 20 million.

Another fantasy blockbuster "Blood Totem" was even more dismal. On the second day after its release, the box office fell to the bottom and could not pose any threat to "Artificial Intelligence".

It can even be said that he assisted "Artificial Intelligence" from the side!

After all, compared with "Blood Totem"'s score of 3.8, even if "Artificial Intelligence" has flaws, it will definitely beat the opponent.

The explosion of "Artificial Intelligence" also led to the follow-up of two upcoming movies, Alexander.

But it is difficult for them to treat "Artificial Intelligence" like they treat "Special Assault" or "Blood Totem".

Because the star of "Artificial Intelligence" is a child. Although he is a foreign child, can they use the child to make a scandal?

As for domestic actors, Chen Wen doesn’t need to say much.

For an actor of Chen Wen's level, unless there is conclusive evidence, there is no point in being hacked!

The same goes for Wen Qing!

Of course, there is another point, that is, the gain outweighs the loss.

It was impossible to deal a fatal blow to "Artificial Intelligence", so doing so would at most make Li Yi and the others sick.

But in this case, when the situation changes, the other party can also discredit himself.

If the reputation of "Blood Totem" is good, then Jiuzhou Film and Television may not mind adding obstacles to "Artificial Intelligence", but now, they have too much to take care of themselves.

Even if you target "artificial intelligence", it's just making a wedding dress for others, harming others and not benefiting yourself.

Not only is it not self-serving, but the key point is that discrediting your opponent also costs money.

By August 13, "Artificial Intelligence" had been in theaters for five days, with a total domestic box office of close to 700 million.

On the other hand, the martial arts masterpiece "Nine Swords", produced by Hong Kong Star Entertainment and Feitian Entertainment and directed by the internationally renowned director Qiu Feng, was officially released on this day.

Qiu Feng is a veteran director in Hong Kong. He has been in Hollywood and achieved good results.

At the premiere of "Nine Swords", the other party also sent an invitation letter to Li Yi.

However......

After watching the movie, Li Yi and Mu Qing looked at each other in confusion.

It's true that "Nine Swords" is a martial arts movie, but Li Yi can't understand what Feitian Entertainment and Hong Kong Star Entertainment think, or what Qiu Feng thinks.

This martial arts movie actually has a lot of advertisements embedded in it!

Li Yi was completely dumbfounded.

In fact, not only Li Yi was dumbfounded, but many fans who attended the premiere were also dumbfounded.

There is nothing wrong with martial arts movies being inseparable from alcohol, but the problem is, who has ever seen the knights in martial arts movies drinking "branded wine"?

Forget it.

Then, in the film, there is a character who is good at using hidden weapons. As a result, the opponent actually uses nuts as hidden weapons. This is understandable, but these nuts also have a brand name.

And they also broadcast advertisements by mouth!

Anyway, the plot was originally quite good, but with these additions, it became difficult to think about the drama!

Do you think this is the end?

What’s even more outrageous is the clothing advertisement!

Li Yi was a little suspicious. Was this movie a script that was advertised first and then written?

Otherwise, why would the clothing store of the No. 1 Zhen family in Jianghu be actually a clothing brand in reality?

Then "Nine Swords" successfully became a hit.

However, it is not the movie that is popular, but the advertisement.

"It was so lonely watching a costume version of an advertising movie?"

"Weird things happen every year, especially this year. Previously, "Special Forces" had commercial placements that caused the movie to open high and then go low. This "Nine Swords" is even more awesome. It directly customized the movie for the advertising company. The key is, how special is it? It’s a martial arts movie!”

"As expected of an internationally famous director, his business vision is simply unparalleled. So the question is, why the hell should I spend money to buy tickets and watch commercials?"

"Three squirrel nuts can actually be used as hidden weapons? I learned it, I learned it!"

“Movies should have subtitles on the side: Don’t imitate!”

"The godly "Shenzhou Daqu" is powerful enough! I kneel down to the internationally famous director!"

"I can say that my attention was completely attracted by the advertisement, and I can't even remember what the movie was about."

However, what is even more interesting is that the box office of "Nine Swords" on the first day was actually pretty good!

However, in the film review area, the film was criticized for dominating the screen, and the scores were only 10 points at the highest and 2 points at the lowest!

Advertising placement in movies is not new. There are many cases of successful advertising placement without affecting the quality of the movie or the audience’s viewing experience.

However, a martial arts movie like "Nine Swords" has large-scale product placement. It is really unique, and there is no other one!

In fact, the more famous a director is, the more manufacturers will be willing to spend a lot of money to place ads.

For example, in Li Yi's "Artificial Intelligence", many brands wanted to insert advertisements, but in the end, only a very small part of the advertisements were inserted.

Therefore, Li Yi estimated that the reason why "Nine Swords" has so many advertisements is probably because the other party gave too much.

Don't look at it. It seems that the box office of "Nine Swords" opened high but failed, and its reputation is not good, and it has been criticized by all kinds of people.

But these manufacturers who place advertisements actually do not lose at all.

Because the publicity effect is indeed there!

Both the films "Nine Swords" and "Commander" were greatly affected by product placement.

This also made Mu Qing feel sad.

Because "The Wrong Ride" she is filming also has product placement.

"Placement of ads is normal, especially in movies with real-life environments. Sometimes placement of ads can make the movie appear more real, such as elevator ads, building posters, food, drink, clothing, etc. Advertisements can be inserted, but there must be a certain degree..." Li Yi has no objection to advertisements being inserted into movies.

Of course, it is definitely impossible to let advertising take over the spotlight like in "Nine Swords".

However, this reminded Li Yi of a movie that was blatantly advertised!

Li Yi couldn't help but smile. If this movie were to be shot, the revenue from the product placement would be enough to double the profit even before the movie started shooting.

Moreover, unlike "Nine Swords", if that movie is made, those product placements will definitely not take the spotlight, because they are part of the content of the movie!

Still a very critical part.

It's really interesting.

ps: Everyone should know which movie it is, right? It's the end of the month, and your monthly vote will expire soon if you don't vote. Come and order some!

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