The short film "Moving forward with a heavy load" created such a big controversy that it overshadowed several movies released in this period.
at the same time.
In Melbourne, Australia.
After watching the final film of "Carrying a Heavy Load".
Rogers couldn't help but said: "This can definitely be expanded into a feature film."
"That's right, Li, are you interested in expanding this short film into a feature film?" Alex couldn't help but light up his eyes.
Li Yi shook his head. In fact, he also had the feature film in his memory.
But to be honest, the story is a bit thin.
He wasn't very interested.
Moreover, it is impossible for this kind of feature film to be released in China.
Then he can only go to Hollywood, but in Li Yi's memory, the reputation of the feature film "Moving forward with a heavy load" seems to have not met expectations.
"I don't have this idea at the moment, what? Alex, do you have an idea?" Li Yi asked with a smile.
Alex pondered for a moment and said: "It is indeed a good idea, but if the story is made into a feature film, it will appear a bit thin, and the script needs to be refined."
Li Yi nodded, which was why he was not interested in making a feature film of this film.
But Li Yi is quite confident about the short film "Moving forward with a heavy load", so if Alex is interested, Li Yi doesn't mind letting Alex shoot it directly. Well, he can also make some extra money. !
"Let's see the response to the short film first, and then I'll think about it!" Alex was also a little hesitant. He also knew that if this short film was to be expanded into a feature film, the story would have to be filled in, but after filling in, it would still be so amazing. Performance?
He can't guarantee it!
After confirming that what Li Yi was shooting was a short film.
Several domestic video giants contacted Li Yi immediately.
At the same time, people were sent to Melbourne to look for Li Yi, hoping to win the exclusive broadcast rights of "Moving forward with a heavy load".
If the price offered were known to some frustrated directors in China, they would be jealous to death.
But Li Yi’s short film is worth the price!
Because Li Yi's short film means traffic, and not just a little traffic.
In particular, "Moving forward with a heavy load" is different from Li Yi's previous short films. This is a short film with an "international lineup".
And the attention now is simply exploding.
Therefore, they are naturally unwilling to miss out. If they cannot get the exclusive product, they must not let their competitors get it.
In fact, it is very difficult to monetize works in the form of short films.
Although there are so many short film festivals around the world, it is indeed very difficult to monetize short films.
Most directors make short films just for the sake of fame, as a way to get into the industry.
It is rare for a big domestic director like Li Yi to make short films.
Of course, even if this is the case, Li Yi is actually the only one in China, and there is no other company.
Because this is what Li Yi created with a series of popular short films.
Although Penguin Video and Cool Cat Video did not get exclusives, they did not let their opponents get exclusives either!
After returning home, both video websites gave the short film maximum promotional support.
The poster of "Moving forward with a heavy load" was directly hung on the homepage.
The background color on the poster is burning yellow, giving people a desolate feeling. Surrounding it is a black silhouette with the title "Moving forward with a heavy load".
The black silhouette can be seen as a man holding a cane and carrying a child on his back. The most eye-catching thing is the balloon tied with a rope, because the balloon is bright red!
The appearance of this poster has caused many netizens to speculate.
"Zombie movies, carry your weight and move forward. Could it be that zombies take children hunting?"
"Director Dog's usual style is tear-jerking, so I guess it's not a simple zombie movie, but maybe another tear-jerking short film!"
"Director Dog's style has changed in his last two films, right? I think this poster is trying to sell someone else's meat. This must be a thriller short film!"
"Zombie movies must be in the thriller style, right? Who the hell knows how to use zombie movies to create tear-jerking effects?"
"The poster is very obvious. A man is carrying a child on his back to survive in the zombie apocalypse. You can guess the final outcome. The hero must have died for the child!"
In any case, for a short film to attract so many eyeballs is enough to make people envious and jealous.
Soon, Penguin Video and Cool Cat Video released some relevant behind-the-scenes stories of "Carrying the Load" to further warm up the short film.
"Moving forward with a heavy load" was inspired by Li Yi's participation in the Melbourne Zombie Festival when he was traveling.
It was also revealed that Alex, a director who is a zombie fan, talks about making a zombie movie every year. Rogers and Alex met because of Zombie Day five years ago. As a result, Rogers waited for five years.
The so-called zombie movies directed by Alex are still in the water.
Another time Rogers pretended to be a zombie and deliberately scared Li Yi, but was kicked by Li Yi and his "brain" flew out.
It only took a short week from filming to completion of "Moving forward with a heavy load".
The characters in "Carrying the Load", the Rogers family all played their true colors, etc., etc.
Anyway, it's very dramatic.
This also makes people look forward to this short film even more.
In order to promote this short film, Penguin Video and Cool Cat Video came up with a very novel trick.
Netizens help launch "Moving forward with a heavy load" ahead of schedule!
On the advertising banners on the homepages of the two video websites, netizens can help.
Each account can assist once a day, and if the number of assists reaches one million people, the day can be shortened.
"Moving forward with a heavy load" will start promoting the early viewing event at 0:00 on November 21, and plans to launch it on Christmas Day.
There is a countdown of 33 days.
In other words, in theory, if 33 million people are needed to participate and support, "Moving forward with a heavy load" can be launched directly on the 21st.
Of course, because the two online platforms launched "Moving forward with a heavy load" together, the activity to help watch "Moving forward with a heavy load" in advance was also launched by the two platforms together, so the demand for this number of people can be halved.
Although I know that this is all a routine, I can't resist the enthusiasm of netizens.
The result is very exaggerated.
Not even a day has passed on November 21st, and the number of assists has exceeded 33 million.
Of course, this does not necessarily mean that these people who are helping have expectations for this short film. Maybe many people are just joining in the fun.
But such popularity still makes countless people jealous.
From a platform perspective, considering the overlapping users of the two platforms, even if there are more than 10 million visitors, it is still terrifying.
After all, not many short films with over 10 million views are released in a year, and many short films with millions of views are already considered small hits.
And this short film hasn’t even been launched yet, but there are more than 10 million users helping it.
Just two words: exaggeration!
