With the release of "I Can Type", it became popular.
It can be said that the "Hong Kong Island Film and Television New Talent Support Program" has truly begun to get on the right track.
For those Hong Kong actors who have acting skills but no stage or opportunity to show them.
Such commercials undoubtedly give them the best opportunity to show off.
What's even more amazing is that Lin Miao, who plays the heroine in "I Can Type", and Li Xueting, who plays the piano girl, actually took over roles in "I Can Type" just a few days after it was released. I got an audition invitation for the TV series "Lying Lovers".
Of course, it is also possible that the crew of "Lying Lovers" wanted to take the opportunity to publicize and hype, but no matter what, this is indeed a shot in the arm for the "Hong Kong Island Film and Television New Talent Support Program".
In the end, Li Xueting, who plays the piano girl, successfully auditioned and will play the leading female villain in "Lying Lovers".
Although Lin Miao was ultimately unsuccessful and the piano girl was chosen instead, it also proved that the plan of the advertising video to support newcomers had a good start!
Because "Lying Lovers" is not a sideshow. On the contrary, the director of this series is a relatively well-known romance drama director in the mainland.
This is indeed an unexpected surprise.
As a result, Li Xueting successfully signed a contract with a mainland brokerage company.
In fact, it’s quite normal if you think about it.
Li Yi's idea actually hit the most critical point.
Many companies want to launch new artificial stars, but in fact they require high costs.
As for new Hong Kong actors like Li Xueting and Lin Miao, their biggest shortcoming is that they have no popularity and public recognition.
However, after starring in popular short films such as "I Can Style", they have already gained initial fame and recognition.
In this way, it naturally lowers the threshold for making stars.
The first step for a newcomer is the hardest, because whether it is Hong Kong Island or the Mainland, except for a few very lucky people, most of the time, otherwise, it is impossible to reach the sky directly as soon as you debut.
But it takes countless trials and fame before someone dares to use it.
Later, some young directors from Hong Kong Island began to take over the advertising creative ideas provided by Li Yi from Four Seasons Advertising Company, starring the first batch of new actors on the support list from Hong Kong Island.
Although those advertisements may not be as creative as "I Can Type", after all, they are commercials from another world that can be collected and collected.
Of course, the specific effect will take a long time to verify and ferment.
But at least, the "Hong Kong Island Film and Television Newcomers Support Program" has at least made a good start.
And that's not all. Although "I Can Type" does not have any big-name guest stars, its director Li Yi is the biggest.
In the works produced by other new directors from Hong Kong, they will adopt the "old with new" approach.
For example, Chen Weijie, Lin Jinrong, Wu Ting and other veteran kings of Hong Kong, as well as popular niche actors, will have at least one cameo in every commercial.
Don't underestimate this kind of cameo.
For popular stars like Chen Weijie, a guest appearance may only require a small appearance, but it can gain a good reputation for supporting younger generations. Why not?
As for commercials, there is definitely a huge difference between having a big star guest star and not having a big star guest star.
Because there are big stars as guest stars, you can use their fame and popularity to get some natural traffic for the commercial in the initial stage.
Li Yi stopped paying attention to "I Can Type" after it was launched.
"The King of Comedy" has a low-key launch on Hong Kong Island!
This is also the first time for Li Yi to make a movie with a style like "The King of Comedy".
Although "My Sassy Girl" contains a bit of nonsensical elements, it is not a true nonsensical style after all.
"The King of Comedy" is completely different. This one is a true Hong Kong nonsensical comedy style.
Of course, I won’t talk about the core, but at least in terms of performance, this is indeed the case.
But after filming started, Li Yi discovered that nonsensicality seemed to have become something engraved in the bones of Hong Kong actors.
It turned out to be extremely smooth, because including the extras, including the lead actors, etc., although I won't go over it again, it is true that they all seem to be very familiar with the nonsensical performance style.
At first, Zhou Xing and other leading actors were a little bit reluctant to act, but after Li Yi got angry several times, they started to act more openly, and the result made Li Yi even more satisfied.
Zhuo Yixiong explained to Li Yi why he shoots nonsensical comedy. The actors in Hong Kong, from well-known actors to temporary extras, are all very familiar with and good at it.
"It's actually very simple, because they can be said to have grown up watching films and dramas of this style. After the nonsensical culture became popular, it can be seen almost everywhere in Hong Kong's film and television works."
"So, for many Hong Kong actors, including Chen Weijie, Luo Xian, and even your dad, you will actually find traces of nonsense in many of their film and television works."
"It can be said that this is also a kind of regional culture." Zhuo Yixiong said with a smile.
Li Yi thought about it, and it was really like this.
In fact, it is not just Hong Kong Island that has unique local film and television cultural characteristics, such as nonsensical style.
You will find that many Hong Kong film and television dramas, even if they have serious themes, usually have a more or less nonsensical style.
Similarly, other places also have unique characteristics, but they are not so obvious.
Since Hong Kong Island has experienced an extremely glorious film era, its characteristics in this aspect will be even more prominent.
Perhaps in another ten years, this unique nonsensical style will probably no longer be familiar to the new generation of actors. But at least at this stage, almost all Hong Kong actors may not be so distinctive in other aspects, but The nonsense is engraved in my bones.
There is an idiom called "Creating something out of nothing", just like having no style is also a style, Wu Litou, which has no "head", has also become a kind of "head". No matter you have a flat head, a bald head, a middle-parted head or a slicked-back head, you can think that nonsense is inexplicably funny, you can also think that nonsense is a very fashionable ideological trend, or nonsense is just a slogan like Amitabha.
These are embedded in every aspect of the lives of Hong Kong Islanders, and can even be regarded as a habit.
The filming process of "The King of Comedy" was actually quite fun.
Li Yi is not a particularly serious director originally. It can be said that the atmosphere is completely opposite to other movies Li Yi shot earlier.
Because "The King of Comedy" is actually a comedy on the outside. Even if the core is tragedy, the way it is expressed is a comedy.
So the filming process was full of joy.
Of course, sometimes it's because actors often can't help but laugh.
