ps: I got a call and will update it soon!
For many people, New Year’s Eve in 2013 is destined to be unforgettable.
Because what is different from previous years is that this year’s New Year’s Eve, many people not only did not cheer for family reunions, but cried because of an anime.
Similarly, on the first day of the Lunar New Year, the Chinese Heroes Foundation received a huge donation.
The donor is Xingman, the production company of "That Year of the Rabbit".
This donation was directly sent to the public fundraising account of the China Heroes Foundation.
The message above has only one sentence: "We are happy and grateful!"
That's right, Li Yi kept almost nothing and donated all the proceeds from "Those Things That Rabbit That Year". In fact, it is not particularly large, just over 10 million. Of course, this should only be the first time. Anyway, Li Yi planned to donate all the proceeds from "Those Things About That Rabbit That Year".
The main thing is that he is not short of money. In addition to the money he earned from making movies, there is still a lot of money that has not been fully repaid, and there are still hundreds of millions of working capital lying in the company's accounts.
And since I have said that I am happy and grateful, then naturally I have to do some real and substantial gratitude.
It is said that if you are poor, you can benefit yourself; if you are prosperous, you can help the world.
Li Yi is not as open-minded as Ji Ji Tianxia, but he can still do some things within his ability that can make him feel comfortable.
The foundation got the news immediately and immediately contacted Xingman and said they wanted to hold a donation ceremony, but Li Yi refused.
He naturally knew that the foundation was reciprocating the favor, but he still refused the donation ceremony, mainly because he felt that there was no need to be so public.
Li Yi felt that he had gotten what he wanted. This could be said to be the happiest time he had ever spent money. What other donation ceremony was needed?
Moreover, Li Yi felt that donations were entirely up to the individual. If we held a grand donation ceremony, we might be able to gain a good reputation, but there would also be a lot of trouble.
If nothing else, look, you, Director Li, are so rich, why don’t you donate some to us?
Then the irritability will annoy you to death!
Similarly, there is another point. He does not want people to think that he is pretending to be morally kidnapped. Li Yi is not unfounded. According to his own ideas, he is happy and grateful, so he donated the proceeds from this animation. If he does this In the donation ceremony, does it also hint to others that since they are grateful, should they also express their gratitude?
Therefore, Li Yi decisively refused, and at the same time expressed the hope that the foundation would not make this matter public.
On the first day of the Lunar New Year, the craze for "That Year of the Rabbit" is still continuing.
The reputation of this anime exploded overnight.
Although only four episodes have been aired, and it lasts less than half an hour, the audience has already reflected what kind of anime this is.
Many people regarded it as a masterpiece and began to promote it spontaneously.
And in a special season like the Chinese New Year, it can be said that people have the most time.
Even people who are extremely busy in normal times can put down their work at this time and go home to spend the New Year with their families.
Therefore, the communication efficiency is higher.
Gu Qian
In addition, although Li Yi is a director and not a star, as he continues to release one high-reputation film after another, today Li Yi's personal appeal alone, especially on the Internet, is enough to make people Countless celebrities and artists are ashamed.
The ratings of Jingnan Children's Channel have always been very stable, but on New Year's Eve, during the broadcast period of "That Year of the Rabbit", although it cannot be compared with other satellite TV channels, it is one of the few in the country. Among the several children's channels, it took the lead and jumped to the top of the ratings list.
And because TV broadcasts at certain times, many people missed it or didn't watch it all.
After word of mouth spread, or after watching part of it, they also ran to the online platform and swiped it three times!
Then countless viewers turned into "tap water" and spontaneously became trolls, and began to build momentum and promote this animation on the Internet.
After it became popular, many sensitive media discovered this unique animation, and began to not only like and repost "Natu", but also reposted some comments about this anime.
As a result, on several major online platforms, it directly ranked first in the video animation classification rating list. On the popularity list of animation classification starting on New Year's Eve, "That Rabbit" already topped the list as soon as it was aired and became very popular. No less!
Even because of the influence of "That Rabbit", even the popularity of the Spring Festival Gala has been greatly affected on the Internet.
It can be said that Zhuang Mu and others were prescient in choosing to launch this animation on a special day like New Year's Eve.
If it were changed to other times, it might be popular, but it would definitely not be comparable to now.
And the interesting thing is.
Li Yi originally thought that these silly netizens and those movie fans wouldn't scold me again this time, right?
However, he still underestimated the interest of netizens in calling him a "dog director".
This time, no one scolded Director Gou for releasing this anime on New Year’s Eve.
But if they want to scold the dog director, they have plenty of reasons.
""That Year of the Rabbit" was released on New Year's Eve. Although the whole family cried while watching it, I won't scold the director this time, but what the hell, can you just do it better? It seems like releasing 4 episodes at once is a lot. , but when you add it all up, it’s all done in less than half an hour, that’s too hard, right?”
"Haha, Director Dog has become addicted to hunger marketing. You think 4 episodes are too few? What do you say when you only update 2 episodes tonight?"
"Director Dog, you don't feel good if you don't get scolded for a day, don't you? Can't you just let us watch enough of the fussy stuff at once?"
"The guy upstairs is so naive, think about it. He lets us see enough at one time. If nothing else, he can basically only cry once. But he squeezes out a little bit of toothpaste a day and can watch us cry once a day. , this is the purpose of the dog director!"
"The truth is out there. Who is Director Dog? - I just like to see you cry·jpg!"
"If you analyze it carefully, you will know why the dog director released 4 episodes instead of 2 on the first day. Think about it, are all the hot spots concentrated in the third and fourth episodes? This dog director is obviously afraid of only releasing 2 episodes. Everyone can’t cry at the end of the episode, so by pretending to be generous and releasing four episodes in the first issue, everyone knows Sima Zhao’s heart!”
Li Yi just couldn't see these comments, otherwise, he would probably claim that he was more unjust than Dou E.
In the conscience of heaven and earth, it was really not his intention to launch the show on New Year's Eve. Also, it was not his fault that 4 episodes were released on the first day.
Although, probably, maybe, Zhuang Mu on the Jingnan Children's Channel and people on several video platforms may have this purpose, but what does this have to do with him, Li Yi?
Of course, no matter what, "Those Things That Rabbit That Year" was definitely a hit.
With such momentum, the fifth episode of "That Rabbit" came out at 6pm on New Year's Day.
