This time, Tang Wenhui couldn't complain about Feitian Entertainment for not providing resources and not doing enough publicity.
Because, they really wanted to, but you haven't even finished the movie yet. Lin Yue was worried that it would be really embarrassing if his movie hadn't been finished on the release date.
As for Tang Wenhui being able to finish the film before its release, Lin Yue was already very satisfied.
Compared with Tang Wenhui's enthusiasm for Li Yi's movie "My Sassy Girl" and all kinds of envy, jealousy and hatred, Lin Yue didn't have such a big reaction.
Because he never thought that Tang Wenhui's "My Gentle Girlfriend" could really compete head-on with others.
Yes, Tang Wenhui has made a hit movie, and he seems to have the ability to compete with Li Yi.
But the fact is that from the project establishment to the start of filming, and now about to be released, Tang Wenhui has disappointed Lin Yue extremely, and again and again.
In Lin Yue's view, if he really had enough confidence in his movie, then Tang Wenhui should not show so much importance to his opponent's every move.
Instead, he wanted to make his own movie peacefully and at his own pace, but Tang Wenhui didn't do that at all.
In Lin Yue's view, the news that Tang Wenhui valued Li Yi and his movies was more important than his own movies.
Therefore, Lin Yue's requirements and expectations for "My Gentle Girlfriend" are not too high. For this reason, he feels that it is not a bad thing for "My Sassy Girl" to become a hit.
At least "My Gentle Girlfriend" can also gain some popularity.
For this reason, the people Feitian Entertainment invited to screen "My Gentle Girlfriend" this time are very interesting.
Careful people will find that Feitian Entertainment has invited people who have expressed their dissatisfaction with the barbaric atmosphere brought about by "My Sassy Girl" on the Internet.
Just when "My Gentle Girlfriend" started special screenings for media film critics.
The box office report for the new week is out.
Then, the film industry exploded!
Because, the cumulative box office of "My Sassy Girl" is as high as 99 million! Breaking 100 million is just around the corner
Among all the movies currently in theaters, it ranks fifth.
This ranking is indeed not high, but looking at the daily film schedule and daily box office of "My Sassy Girl", it is very exaggerated.
In terms of film schedule, after entering August, the screening scale of "My Sassy Girl" has obviously shown signs of expansion.
The daily film schedule reached 8%, but the daily box office accounted for 33% of the single-day market output.
The daily box office ranks first!
Immediately the media exploded.
You know, "My Sassy Girl" is still in the screening stage, but as a result, what the heck, it ranked first in the daily box office.
Several other officially released movies were also confused.
""My Sassy Girl" topped the box office at the time of screening, and the savage trend swept the summer season!"
""My Sassy Girl" received 33% of the box office from 8% of the film schedule. Is it a on-demand screening or an advance release?"
""My Sassy Girl" has the largest share of box office screenings, and many film and television companies claim that the film's large-scale screenings disrupt the market!"
The valley is destroyed
"Large-scale advance screening helped "My Sassy Girl" box office exceed 100 million!"
After intense reports from the media and a series of statements from movie producers of the same period whose interests were damaged, "My Sassy Girl" has officially started its crazy summer journey.
This was followed by countless controversies, and there were more and more voices directed at "My Sassy Girl".
Not only that, the marketing model of "My Sassy Girl" with large-scale screenings in advance was also criticized by the distribution companies of several movies in the same period, saying that it was disrupting the distribution order of the movies.
For a time, it had a lot of meaning.
In fact, "My Sassy Girl" was not so damning in the first place.
But "My Sassy Girl" is equivalent to taking advantage of other movies in the same period. After all, your movie was not released in this period.
They are also very helpless and aggrieved. We have given you the Chinese Valentine's Day schedule, but you are still not satisfied?
However, this still cannot stop the "barbaric trend" from sweeping away!
Because by this time, "My Sassy Girl" has become a hit.
Soon, some people in the industry spontaneously applauded the large-scale screening strategy of "My Sassy Girl".
For example, a vice president of Huaguo Dadi Cinemas publicly applauded the screening strategy of "My Sassy Girl":
"Advance screening is a double-edged sword. Without enough confidence, it is impossible to replicate this strategy.
The strategy of "My Sassy Girl" is actually very simple. It is nothing more than a strategy similar to "hungry marketing" with the help of screening + release promotion. It first releases word-of-mouth through advance screening, and then seizes the box office and occupies the market in advance through a large number of screening venues. The market, but not completely liberalized, is always in an effect of "still holding the pipa and half covering the face".
But first of all, this is out of confidence in the movie. On the contrary, there are too many domestic movies that are not of good quality and always use some gimmicks to lure audiences into the cinema. To a certain extent, this is a harmful behavior to the market. As for high-quality films like "My Sassy Girl", if they are made with solid word-of-mouth reputation, I personally feel that they are more sincere, and it has the feeling of "a mule or a horse pulling out for a ride".
In fact, this model is also very welcome for our theaters, because it allows us to know in advance the market potential of the film, and if the effect of large-scale screening is not good, then the large-scale screening strategy, It is a sword stabbing oneself. Therefore, instead of saying that the large-scale screening strategy is to disrupt the market, it is better to make a good movie seriously, because if the quality of the movie is high enough, then the large-scale screening of "My Sassy Girl" will not be possible at all. It affects the box office of your movie, especially this is a summer release! "
In fact, everyone understands the truth, but they are just envious, jealous, and hateful.
As the box office results of the large-scale screening of "My Sassy Girl" were released, the media reported it one after another.
Fanhai Film and Television is no longer secretive and has begun the final publicity sprint before the release.
Then, then "My Gentle Girlfriend" went cold again!
Who the hell would pay attention to "My Gentle Girlfriend" at this time!
Lin Yue was also helpless.
The competition for summer movies is already fierce, and "My Sassy Girl" already has a huge advantage. Feitian Entertainment is not really trying to compete with "My Sassy Girl" when it releases it at this time, but it is just Want to get some heat!
But in the end, "My Gentle Girlfriend" became cannon fodder.
Because with the vigorous promotion of "My Sassy Girl" and the reputation accumulated from previous screenings, the savage trend began to officially spread.
As more and more people go into the theater, more and more people know about this movie, and as the barbaric trend sweeps across.
For a while, it actually progressed towards the phenomenon level, which can be said to be something that many people did not expect.
When did barbarism become a trend?
