Tang Wenhui's idea was good, and the media really hyped it up, but the result was...
It was like a punch in the air!
Li Yi didn't even bother to deal with it!
What made Tang Wenhui even more desperate was that after some media reports, it was discovered that not only Li Yi was indifferent, but even the movie fans didn't seem to care too much.
For the media, since the news cannot be hyped up, there is no need to occupy reporting resources.
Therefore, Tang Wenhui's crew visited the team after the media conference.
It did have some effect at first. After all, so many media reported it.
But the strange thing is that the next day, the media stopped talking.
Nothing else, because the news feedback did not satisfy them.
They wanted to ask Li Yi. If Li Yi could respond, then this matter could be stirred up.
But the problem is, Li Yi doesn't see the media at all.
Therefore, the media quickly stopped reporting on this matter.
This is very embarrassing.
What made Tang Wenhui feel most humiliated was that he was ignored!
If it was just Li Yi who ignored him, he might not feel anything at all, but this time even netizens and movie fans ignored him.
This is too unacceptable!
And the most, most, most panicked thing for Tang Wenhui was that it was not long after the press conference for his crew's visit to the team was held.
"My Sassy Girl" was suddenly announced to be finished!
Finished!
Tang Wenhui was completely confused.
Because so far, the filming progress of "My Gentle Girlfriend" is only about halfway!
And "My Sassy Girl" was actually completed directly.
It has only been more than two months since it was launched.
Suddenly, Tang Wenhui felt his face hurt.
He also said that Li Yi was concerned about publicity and did not make movies wholeheartedly, but what was the result?
It's finished!
And what about him? The publicity was not taken into account, and the filming of the film was only halfway through. Comparing the two, we can judge the difference.
In fact, except for the beginning, the filming of "My Sassy Girl" was a bit bumpy.
But as Xue Yiran and Lin Jinrong gradually got into the role, the subsequent filming became extremely smooth.
Especially for Xue Yiran, it can be said that the filming of this movie had a great impact on her.
At least, among the crew, Xue Yiran was no longer the actress known for her gentleness, but she could not help but take on a "savage" flavor in her every move.
Again, for a feature film like this, it mainly depends on the condition of the actors. If the actors are in good condition, then congratulations, the filming progress will be as fast as lightning.
For Li Yi, once the filming is completed and the post-editing process begins, it is like cheating and it is not smooth at all.
In fact, at this time, Li Yi didn't care at all what Tang Wenhui was doing. To put it bluntly, when Li Yi wanted to film "My Sassy Girl" at the beginning, it was really not to target Tang Wenhui, but sometimes, by coincidence, then He was naturally happy to respond, right? Valley hyena
As time enters July, "My Sassy Girl" is announced to be finished!
On the other hand, Tang Wenhui's "My Gentle Girlfriend" has not yet been completed.
...
Oceanwide Films.
"It's a pity that the publicity enthusiasm of "My Sassy Girl" during the previous filming period will be difficult to maintain until Chinese Valentine's Day. After all, it is July now, but it is a summer season!" Mu Nanxing said with some pity.
The reason why Mu Nanxing said this is because, in fact, starting from the end of June, summer movies began to be promoted on a large scale.
Although "My Sassy Girl" still retains the residual enthusiasm of the previous promotion, it is impossible to keep the popularity until it is released.
Because during this period, movie fans have too many choices. In addition, there are a lot of movies released during this period, and the publicity is overwhelming. Naturally, it is difficult to maintain the current popularity.
Li Yi said with a smile: "Then just release it ahead of schedule!"
Mu Nanxing frowned and said: "This is unlikely. We have already decided on the Chinese Valentine's Day schedule and will temporarily raise the schedule. If nothing else, the theater chain cannot arrange too many films in a hurry."
Fang Dongbai suddenly said: "Director Li doesn't mean to raise the file, right?"
Li Yi nodded and said, "It's true that we can't release the movie directly, but we can screen it in advance. No one stipulates that we can't start screening one month in advance, right?"
“Moreover, we can directly start a relatively large-scale screening, control the number of screenings, maintain a situation where supply exceeds demand, and carry out hunger marketing. Then we can not only harvest the box office in advance, but also keep the popularity until the official release. "Li Yi said again.
Pre-screening of movies is actually a very common model, but most of the time, early screenings of movies are usually special screenings, and the scale is not too large.
Because screening in advance can be said to be a double-edged sword.
The reason why we need to control the number of screenings is because if there are too many screenings, it will be difficult to control the reviews.
Any film studio that dares to use large-scale "screening" techniques to build publicity in advance is, without exception, very confident in the quality of the film itself.
Because if you are not confident enough about the quality of the movie itself, large-scale screenings will expose the movie's problems in advance, and naturally it will be very embarrassing when it is officially released.
Movies are nothing new in the Chinese film and television industry, but most of the time, they are screened on a small scale, and there are only a few who really dare to screen them on a large scale.
There is an unwritten saying in the industry.
The more tightly a film is censored before its release, the worse it usually gets.
Of course, screening cannot be started casually, especially for large-scale screening.
First of all, we need to reach a screening agreement with the theater chain, and it is impossible to have too many screenings at the beginning, because this is just a screening.
The second step is a special screening, which involves inviting some film critics, reporters from news media, or editors of famous magazines, and of course die-hard fans of Li Yi's movies or ordinary viewers who are just lucky.
These same things take time to arrange.
After discussions between Li Yi, Mu Nanxing, Fang Dongbai and others, it was finally decided that "My Sassy Girl" will have its first special screening for media and film critics on July 20.
In the next week, the scale of screening will not be expanded. Instead, the scale of screening will begin in the second week after a certain reputation is formed.
If you want to engage in hunger marketing, one is that the quality of the movie must be good enough to make the audience eager to see it. The other is that hunger marketing cannot last too long, otherwise it will be counterproductive.
It is naturally not a secret that "My Sassy Girl" will start special screenings in advance.
For people in the industry, they are not surprised. It is a normal release process. Even though "My Sassy Girl" is a little long in advance, no one pays much attention to it.
But when the news reached Tang Wenhui's ears, it was like thunder.
Because his movie has just been completed and post-production has just begun.
