Although the preparation and filming of "The Last Transfer in Mobei of the Tang Dynasty" took a long time, the post-production and editing were relatively easy for Li Yi.
This point can be said to be true of almost all of Li Yi's works.
Because he already has ready-made references in his mind, he rarely has too many useless shots when shooting.
As we all know, in post-production, in fact, for non-special effects movies like this, most of the time, the most time is spent on editing.
Because for other directors, it is impossible for them to have a complete idea when they are shooting, so they often shoot a lot of material, and a lot of those materials must be discarded, which ones are kept and which ones are discarded, etc. It takes time to think about it.
Back to business.
It only took Li Yi less than half a month to produce the post-production of "The Last Journey to Mobei of the Tang Dynasty", which is still a great achievement.
Of course, this has a lot to do with the fact that this is only a ten-minute film after all.
During this period of time, the promotion of "The Last Battle" has become stronger and stronger, especially the closer it is to its release, the more intense the promotion efforts.
Even the promotion of Li Yi's short film was indeed affected to a certain extent.
However, this is also because Penguin Video and Huaguo UnionPay have not yet made real efforts.
After all, the movie is not finished yet, so they need to watch it to know the specific effect.
And after watching the finished film of "The First Transfer of Money in Mobei of the Tang Dynasty".
Ma Xinhua and Yan Wenwei both lamented that it was a pity that this was just a short film. In their opinion, the effect was no worse than any other movie.
"When do you think it will be online?" Ma Xinhua looked at Li Yi and asked.
"It depends on whether you want to take a gamble." Li Yi said with a smile.
"A gamble? How?" Ma Xinhua and Yan Wenwei both looked at Li Yi in surprise.
"For example, let's meet the blockbuster film "The Last Battle" from the air!" Li Yi said with a grin.
"This..." Yan Wenwei and Ma Xinhua couldn't help but hesitate.
"You don't like "The Last Battle"?" Yan Wenwei asked seriously.
Li Yi nodded and said: "Judging from the promotional materials, the special effects of "The Last Battle" seem to be good, but is the production cost of 300 million really high? I don't think so, you know, The combined remuneration of the leading actors in this movie is definitely not less than half of the production cost. After all, they are all the most popular traffic niches nowadays.
Not talking about acting skills, just talking about the remaining money, can you really afford a special effects blockbuster? "
"Of course, this is just my personal guess, but in fact, even if "The Last Battle" is really a box office hit, the impact on us will not be that big. But what if this movie hits the streets? So what if the two are facing each other? In comparison, do you think the effect will be better?" Li Yi couldn't help but said with a smirk.
Yan Wenwei and Ma Xinhua were both lost in thought.
After a long time, Ma Xinhua was the first to raise his head and said: "Then let's take a gamble, right or left, there is no reason for a film of this quality to have poor results with or without "The Last Battle", and to try it with the other party, if it really If the bet is successful, then we can completely hype it up and guide netizens to compare the two, and the effect will definitely be better!"
"Then come on!" Yan Wenwei couldn't help but said with pride.
Soon, Ma Xinhua told Li Yi with practical actions what Huaguo UnionPay is and what it means to not be short of money!
Including CCTV, Ma Xinhua has negotiated with eight satellite TV stations.
It will be launched simultaneously on June 30th.
On Yan Wenwei's side, he was equally generous.
Benefiting from the fact that Li Yi himself was crowned the title of Best Director at the Hong Kong Film Awards, and his short films have always been a guarantee of traffic.
Penguin Video, which has experienced many benefits, not only obtained top resources for "The Last Transfer of Tang Dynasty Mobei", but also applied for a pop-up recommendation from the parent company's largest social software.
At the same time, "The Last Transfer of Money in Tang Dynasty Mobei" will serve as the demonstration work of this year's second Penguin Cup Micro Film Competition.
If Li Yi was not qualified before, then after winning the Hong Kong Film Awards for Best Director, he is completely qualified.
Li Yi did not expect that the Hong Kong Island Film Awards would be quite influential.
With the efforts of Penguin Video and Huaguo UnionPay, the promotion of "The Last Transfer of Datang Mobei" is also in full swing.
Of course, it cannot be compared with "The Last Battle", but on the Internet, especially on the Penguin platform, "The Last Transfer of Datang Mobei" is treated much better than "The Last Battle".
After all, although "The Last Battle" spent money on publicity, for Penguin Video, no matter how popular "The Last Battle" is, in fact, Penguin Video will make as much money as the other party spends on advertising.
At most, you can gain some additional relevant traffic.
After all, it is a theatrical movie, and the other party spends money on it in all aspects. When it is put on the Internet, it is also divided by many platforms. How much can Penguin get?
But "Datang" is different. Its successful operation can bring massive traffic and users to Penguin Video.
To put it simply, one is an outsider and the other is a biological son, so naturally there is no comparison.
For example, "The Last Battle" also had the idea of pop-up recommendations on Penguin social software, but they didn't sell this kind of resource at all.
But "Datang" applied directly and was approved.
Soon, Penguin Video released the latest promotional poster for "The Last Transfer of Datang Mobei".
"Hong Kong Island Film Awards, Best Director Li Yi's heartfelt work."
"We have defended the city alone for forty years, and all the young men in the city have turned gray, just to protect the final glory of the Tang Dynasty!"
"On June 30, shocking launch!"
Li Yi's new work has attracted the attention of many movie fans and netizens. This homepage banner attracted many netizens as soon as it was displayed.
"Damn it, is it finally coming?"
"But why is it June 30th? Are you trying to challenge "The Last Battle" from afar?"
"Anyway, on June 30th, let's watch "The Last Battle" first and then come back and watch "Datang" for double enjoyment!"
"You're still teasing me from afar, are you kidding me? It's an advertising film, it's a science fiction blockbuster, it's not on the same level at all, right?"
"It's okay, it's okay. I can have an online short film and a theatrical blockbuster. I can have them all!"
“You don’t have to choose, it’s all up to you!”
The feedback from netizens made Yan Wenwei, who was still a little worried, feel relieved.
At least the vast majority of netizens said that since there is a theatrical blockbuster and an online micro-movie, there is no need to worry about which one to watch, just watch them all.
After all, although "The Last Battle" is the hottest and most anticipated movie this summer, Li Yi's own record is not bad.
Moreover, it can be said that Li Yi still has "stains" in theater movies, but in the field of short films, it is not an exaggeration to say that Li Yi is the number one person in China.
In this way, it seems that the difference between the two may not really be that great.
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