Penguin Video Network.
Yan Wenwei has higher expectations for "Lilac" than anyone else.
In his opinion, Li Yi is definitely his lucky star.
Previously, "Transaction" allowed Penguin Video to gain a lot of traffic. It also allowed Penguin Video's micro film festival to attract many high-quality new directors. It can be said that Penguin Video has made up for the shortcomings of the micro-film sector, so that Kumao Video will not be pushed too far.
Now, Yan Wenwei and Penguin Video of "Lilac" also attach great importance to them. Otherwise, they would not be given such high treatment.
Although Li Yi's current reputation is not an exaggeration, even if he is given the highest treatment, it also shows that they attach great importance to him.
Especially pop-up recommendations, which have a user base of hundreds of millions, resources that are impossible to provide in ordinary times.
But because it was Valentine's Day, because it was an online movie, and because it was Li Yi's new work, the parent company directly agreed to the call.
The reason is very simple. As for Penguin Video, they and Kumao and other platforms have actually been trying to build online cinema lines.
However, it is hard to make a meal without straw, and mainstream film directors simply look down on online movies. After all, the upper limit is too low.
At present, the highest box office of major online movies is only tens of millions. Even if it is divided 50-50, after deducting the share and taxes, the film producer can only get a few million at most.
With such a scale, how easy is it to attract directors to make high-quality movies?
And even if Penguin Video is willing to invest in hiring directors to shoot online movies, it is still difficult to hire mainstream film directors, because if the performance is not good, losing money is one thing. For directors, losing money is actually nothing, but reputation But it will be greatly affected.
Therefore, the online movie model actually appeared earlier than the concept of micro-movies, but it has always been a small effort.
And this time, Li Yi's movie can be said to be an unexpected surprise.
Originally, no one would expect a billionaire director like Li Yi to make any online movies.
The annual TV music festival of MTV music station allowed Li Yi to make an online movie that was not an online movie.
"Lilac" has been watched by Yan Wenwei and everyone from the content department of Penguin Video. It can definitely be said to be different from all online movies nowadays.
On the one hand, in terms of the lineup, let alone Li Yi, a great director, the starring role is actually a Hong Kong superstar like Chen Weijie.
Another aspect is the quality of the movie. Although this movie is not a theatrical movie, you can see many typical MV shooting techniques, such as deliberately shaping beautiful shots, a large number of narrations, and so on.
But in Li Yi's hands, even if it's a TV movie, the quality is definitely not inferior to ordinary theater movies, let alone online movies.
The first hour of "Lilac" online.
The online box office alone has reached 3 million. You must know that the ticket price of online movies cannot be compared with that of big movies.
On Penguin Video Network, in order to make "Lilac" an instant hit, the price was not set high, but the price was 5 yuan for ordinary users, and only 2.5 yuan for members with a 50% discount. It can be said that it is absolutely a bargain price.
In order to obtain the exclusive online distribution rights of "Lilac", Penguin Video gave a two-way tilt in terms of revenue sharing and resources.
It has a box office of three million an hour and nearly one million views.
Such data makes Yan Wenwei and the Penguin Video Online Movie Department excited.
Perhaps this kind of box office is really nothing to a theater movie, and the explosive period of online movies is much shorter than that of theater movies, especially a movie with huge fame and gimmicks like "Lilac" , it can almost be said that the one-week box office explosion period is considered to be a long one.
Two hours, three hours.
Penguin Video Network, the online movie department let out a burst of cheers.
Because, in just three hours, the box office of "Lilac" actually broke the previous record for the highest box office of an online movie.
And this is obviously just the beginning.
For this reason, even though it was already early in the morning, no one in the Penguin Video Online Movie Department was sleepy. Instead, everyone was staring at the backend data panel on the big screen.
Looking at the constantly beating numbers, everyone was smiling.
The online movie department has always been a department that grandma does not love and uncle does not love. There is no way, who makes online movies known as the least popular?
Not to mention the mainstream film industry, even in the eyes of netizens, online movies are usually synonymous with shoddy production.
Have they ever seen such a grand event?
Moreover, the key point is that this time, although netizens are also scolding, they are not scolding "Lilac" as a bad movie, but scolding a certain dog director, not being a son of a man, and releasing poison late at night on Valentine's Day.
And the barrage of the "Lilac" movie started when the melody of "Lilac" sounded at the end.
The screen was dominated by words such as "dog director" and "I just like to see you cry".
The number of comments below also exceeded 10,000 early.
Countless netizens left messages below, either scolding director Li Yi for being such a badass, or expressing their feelings about watching the movie.
Without exception, they all cry, cry, cry!
The popularity of "Lilacs" made the companies behind several low-budget romance films released on Valentine's Day cry miserably.
Because, in the past, even if Valentine's Day was not a popular period, at least on Valentine's Day, it could still reap a lot of box office. But this year's Valentine's Day, because "Lilac" premiered on MTV Music Station and premiered on the Penguin Video website , and what makes them even more tearful is that MTV will broadcast "Lilac" at 8:30 pm, while Penguin Video will air "Lilac" at 9:30 pm.
This is prime time in the cinema.
This is especially true on Valentine's Day. Most of the time, couples must have a couple's dinner first, and then at least go shopping to buy flowers or something.
According to the past routine, the next step is to go to a movie together and then get a room or something.
But tonight, many couples chose to skip the process of going to the cinema to watch a movie, and instead went directly to the hotel to watch the movie in the hotel.
After all, the directors of the movies released on Valentine's Day are not really big-name directors. How can they compare with the new work of the famous Li Yi, a billionaire director?
As a result, the movie theaters were not crowded, but they were still far behind the overcrowded situation in previous years.
When "Lilac" was aired on MTV, the ratings also made Huang Qiudong smile.
The ratings as high as 3% are enough to prove that she spent a huge price, and the favors and film purchase funds were well worth it.
In particular, "Lilac" can be said to have opened up another possibility, which surprised many people to discover that it turns out that music MVs can still be shot this way.
