Because this year’s Spring Festival is on January 23, and the Spring Festival period has not yet been fully formed, it can basically be said that the outbreak period is only from the first day to the seventh day of the new year.
Therefore, for Valentine's Day, which is nearly three weeks away from the first day of the Lunar New Year, it will not have much impact.
In addition, during this year's Spring Festival, several blockbuster films that had high hopes have collectively failed to perform, making this year's Spring Festival seem particularly deserted.
Because it is far away from the Spring Festival, Valentine's Day this year is not actually a popular period.
In this way, it gave "Lilac" a chance.
Since February 2012, the MTV music television station has begun to mobilize the efforts of all Taiwan to build momentum for the Valentine's Day MTV Music Festival.
"Lilac", as a relatively special mv movie, has naturally become the focus of promotion by MTV.
Penguin Video also started promoting "Lilac".
Because "Lilac" takes the route of a TV movie and online distribution, the relatively unpopular schedule is beneficial to "Lilac".
Because during this period, there were no really influential movies released, only a few low-budget love movies were released.
But how can they compare with the new work of the popular director Li Yi?
Going to the cinema to watch a movie requires a vacation, but watching TV movies and online movies does not.
February 14, 2012.
Although it is not a holiday, and although Valentine's Day is an exotic product, it has become a big holiday due to the hype of merchants year after year.
There is no holiday on this day, but at night, places such as commercial squares and pedestrian streets are overcrowded.
Merchants have also launched various Valentine's Day exclusive packages.
Lu Xinguang and Chu Xixi have already made plans on how to spend Valentine's Day.
After get off work in the evening, they went to Times Square for dinner at six o'clock. However, unlike last year's Valentine's Day, tonight they had already booked a suite in a love hotel in advance.
After dinner, we went to the hotel. At 8:30 tonight, MTV will premiere director Li Yi's new work, "Lilac"!
As for the program after watching "Lilac", it's all a matter of opinion!
On the other side, Penguin Video, although the concept of online movies has been launched for a long time, in fact, it has never been recognized by the mainstream film circle.
In addition, the market for online movies at this stage is indeed limited, so most of them are low-cost movies. Movies, movies, to put it bluntly, use money to create dreams.
Without enough money, the films produced will naturally be difficult to compare with theatrical films.
As a result, online movies were once synonymous with shoddy production.
As an online video platform, whether it is Penguin Video or Cool Cat Video, they naturally want to create an online cinema line.
But a good woman cannot make a meal without rice. Who among the real theater movie directors would be willing to make online movies?
After all, the highest box office of online movies so far is only 10 million, which is incomparable to the first movie that has already exceeded 1 billion in theaters.
However, this time it was different.
Li Yi, the new billionaire director, actually made an online movie.
Although "Lilac" was originally a music movie customized for MTV, it also had Li Yi's name on it, and it was also said to star Chen Weijie.
It can be said that such a movie, let alone an online movie, is difficult to compare with "Lilac" even if it is released in theaters during the same period.
For this reason, Penguin Video also attaches great importance to it, and Yan Wenwei even applied for a top-notch pop-up recommendation resource for social accounts for "Lilac"!
The only thing that makes them unsatisfied is that according to the agreement, "Lilac" will premiere on MTV Music Station, and only after "Lilac" premieres on MTV Music Station, that is, at 9:30 pm, it will be officially launched. Penguin Video Network!
In the evening, after Lu Xinguang and Chu Xixi finished eating, Chu Xixi couldn't wait to drag Lu Xinguang to the hotel.
Don't get me wrong, Chu Xixi is not impatient, but she is not only a fan of Li Yi, but also not only a matchmaker between her and Lu Xinguang in Li Yi's movies, but because she is also a fan of Chen Weijie!
Entering the couple's suite and turning on the light, Lu Xinguang couldn't help but feel distracted as he looked at his more charming girlfriend under the ambiguous light.
But my girlfriend didn't pay any attention to it and immediately picked up the remote control and turned on the TV!
However, Lu Xinguang has a lot of patience and cannot eat hot tofu in a hurry.
"Come and watch a movie with me." Chu Xixi sat down and patted the place next to her to signal her boyfriend to come over.
Lu Xinguo walked over and sat next to Chu Xixi, and put his arm around Chu Xixi's waist.
Chu Xixi also leaned into her boyfriend's arms, while looking at the TV screen.
The time is just right.
Wenxiang Nephrite was in her arms, but she couldn't eat it for the time being, so Lu Xinguang had no choice but to temporarily turn his attention to TV to divert his attention.
"Director Li Yi's work!"
Seeing this line, Lu Xinguang couldn't help but feel emotional. It could be said that he and his girlfriend witnessed the rise of director Li Yi from a prodigal son to a billionaire director.
Of course, this has become Li Yi's label, a brand, a tear-jerking brand.
According to netizens, seeing this label means that you may cry next.
Da da da!
Along with the sound of footsteps, a pair of long legs appeared in the picture. The camera went from bottom to top, and finally stopped at Chen Weijie's handsome face.
"Wow, so handsome!" Chu Xixi exclaimed in an infatuated manner.
Although he was quite unhappy, Lu Xinguang had to admit that Chen Weijie in this shot was indeed very handsome.
Wearing a black suit and a white shirt, he wore a smile that was intimidating but not impolite.
When he walks in the bright office building, like walking hormones, he can always attract the white-collar beauties in the company, making them always look like peach blossoms. They come to his side and say a few words to him. Thousands of charming beauties are fascinated.
In the spacious office, there are carefully prepared love lunch boxes on the table, and it seems to be the center of attention wherever you go.
Different from Li Yi's past movies, Lu Xinguang clearly felt that these shots were very beautiful, and they unabashedly and deliberately showed Chen Weijie's charm, because under these shots, the character played by Chen Weijie was not only Not only is he handsome, but he is also aloof. He receives an enviable high salary. At work, he always seems to be confident, strategizing from the speaker's position and scolding Fang Qiu!
Just looking at the nymphomaniacal expression of his girlfriend in his arms is enough to show how attractive Tang Lei, played by Chen Weijie, is to women.
If there were barrages, Lu Xinguang guessed that by this time, a lot of barrages such as: "so handsome", "so handsome" and "licking the screen" would have appeared.
