Wen Anjun finished eating the instant noodles quickly. Although he always felt that the internal flavor was missing, his mind was filled with the steaming "snail noodles" and the sentence: "Only after you understand the deliciousness of snail noodles will you know it!"
Think back to the theme of the entire commercial:
“There is always some warmth, wrapped in a frosty exterior;
There are always some misunderstandings that will not be solved unless you understand them. "
It is a perfect match with snail noodles, because for many people, the first impression of snail noodles is that it has a weird taste, which is far less friendly than instant noodles.
Isn't this also a misunderstanding?
In fact, the reason why snail noodles give people the impression of a strong taste is also a misunderstanding, because the real taste is the sour bamboo shoots, and if it is not added, the taste is not that strong.
Because of this, many people will naturally resist when they hear about snail noodles. Isn't it just like the story in the advertisement, some people and things may seem misleading, but after a deeper understanding, you will know the good intentions!
This advertisement that Li Yi shot for Master Xu's snail noodles can be said to be cleverly conceived. It uses those misunderstandings and reversals to express that you should treat things just like you treat snail noodles. Don't reject it easily because of its taste. , please try it.
The brand owner of Master Xu, when they first got the idea for this script, they were always in awe.
They had done a lot of related promotions before, but the results were very little. This time, on Father's Day, Li Yi first launched two heavy tear gas attacks, which also set off the theme of Father's Day. And unlike the past, " "My Ever-changing Dad" starts from the perspectives of "understanding", "growth" and "communication". It no longer focuses on the clichés of fatherly love, etc., but takes a different approach. The same is true for the "Message" commercial.
Hong Kong Island Telecom was also full of praise for the film, because the main themes of this film are "Cherish the present moment" and "Don't wait for the old age".
At the same time, it also highlights the humanistic care of Island Telecom. Don't underestimate this. Just from the short film, the effect of Island Telecom and Hualian Telecom's business promotion in the mainland can be seen.
The advertisement for snail noodles may not seem as impressive as the previous two short films, but it happens to start from another angle that has troubled Master Xu’s snail noodle promotion problems.
Master Xu's brand also had high hopes for this short film, and soon, Master Xu's brand discovered the hidden benefits of asking Li Yi to make a short film.
Although a large amount of advertising and promotion resources also need to be invested, platforms such as Penguin Video and Cool Cat Video, after seeing that this commercial was produced by Li Yi, tasted the sweetness of the traffic of Li Yi's previous short film, so, Several platforms even voluntarily invested resources in promoting this short film.
Facts have proved that Li Yi is still Li Yi, and he is still the dog director.
The response to the video can be said to be very good.
"Director Dog, it's you as expected. The teacher part reminded me of my former head teacher who was nicknamed the 'Black-faced God'!"
"Thinking back to my days as an intern, I was lucky enough to meet my first supervisor. He was strict and often criticized. At that time, I also arranged for him behind the scenes with my colleagues like in the video. But now that I think about it, I really have to Thank him very much, at least he gave me many opportunities and let me learn a lot!"
“I cried when I saw the “we couldn’t save him” at the end of the conflict between doctors and patients!”
"It's still Li Yi, still a bitch. Really, as a doctor, the happiest thing for me is to see my patients get better!"
"I have to say, I really cried this time. I watched a lot of touching videos like this before and I just felt uncomfortable in my heart but I just didn't want to cry or couldn't cry. But this time I really cried when I saw the doctor part. I can’t refuse the pain in my heart!”
"..."
Of course, these are all related to the content of the video and are relatively normal comments.
But it is more about the evaluation of "advertising films".
A message that made many people dumbfounded.
More normal: "It's so profound, like snail noodles are not that good on the surface, you only know after eating them (￣▽￣)!"
The mind-boggling question: "Lawyer: It smells like snail noodles and you still want me to defend you?"
Teacher: I ate too much snail noodles and my IQ couldn’t keep up...
Doctor: My hands are slippery after eating snail noodles
Beggar: Fatten him up and then kill him to eat~
Supervisor: I can’t protect you even if you eat snail noodles in the company!
Every time I see a plot twist, I always want to reverse it╮(╯▽╰)╭”
But the most common thing is...
"I was crying so hard! My tears stopped all of a sudden."
"Made, an advertisement is more thoughtful than a TV series!"
"I almost cried to death. You told me it was an advertisement?"
"I cried when I saw it, but the comment about the snail and lion fans + sand sculptures at the end made me laugh to death!"
"Stop inflaming it, can't I buy it?"
"You have to watch the ending first, then go back and watch the main film!"
"I lost to snail fans!"
"I mean, don't say it tastes bad just because you don't like the taste. But don't you think it's awkward to use such a long paragraph to sensationalize it, and put a bowl of snail noodles at the end? I really want to hit someone! [Fist, fist]!"
"Director Dog is so thoughtful, and finally a bowl of snail noodles will calm down the shock!"
"Snail fans, you were caught off guard! You took back all the tears I had finally suppressed!"
"Can I say that the snail noodles at the end are the real finishing touch? [dog head, dog head]"
The last advertisement for snail noodles can be said to have truly made countless netizens break their guard.
Just like Wen Anjun, I thought it was very touching at first, but when the bowl of snail noodles came out, it broke through the defense instantly and even my waist was hit!
The results naturally worked out surprisingly well.
Li Yi can be said to have truly made a name for himself in the advertising circle.
In fact, many advertisements hire well-known directors to shoot commercials. Most of the time, in China, they use the gimmick of famous directors and the content is lackluster.
However, the results of the cooperation between Li Yi, Island Telecom and Master Xu have made countless businesses jealous.
Without him, the effect is great, and Li Yi himself can be regarded as a real self-generated traffic. This self-generated traffic not only means that after seeing Li Yi's name, major online video platforms will actively invest resources in promotion. What's more, several of Li Yi's short films have attracted a lot of fans. As long as they see "director Li Yi's works", they can directly attract many netizens to actively watch them.
A "Li Yi" brand effect has been formed, which so far not even the major domestic directors have been able to achieve.
For this reason, Ji Qiu Sheng felt pain and happiness.
Island Telecom's "Message" and Master Xu Luosifen's "To the Beauty Behind All Misunderstandings" are both extremely effective. Many people even compare them with those of major foreign brands' advertising blockbusters, and they feel they are not bad at all. .
In fact, most manufacturers are really not short of money, so countless invitations came in, asking Li Yilai to direct by name.
They are all well-known and big brands, and they are all money-loving owners.
Of course Ji Qiusheng wanted to take it, but he also knew that Li Yi had no intention of doing so.
Fortunately, with Li Yi's reputation, the company has become really popular in the industry. Although Li Yi is currently busy filming movies, all the brands have said that they can wait.
Seeing so many big orders but not being able to accept them, Ji Qiusheng felt distressed, but he could only do nothing.
He also knew that people were looking for Li Yi's reputation. Even Ji Qiusheng spent a lot of money to recruit several directors, but how could he compare with Li Yi?
