If before this, even if "Mom Love Me Again" was the latecomer, it was because there were no tigers in the mountains. The reputation of the two movies released at the same time was poor, so it set off "Mom Love Me Again" in reverse. .
Although the daily box office is somewhat unexpectedly high, it is still reasonable.
But when data emerged that broke the box office record for domestic movies on Mother's Day, the media went crazy.
There are so many things that great directors have not been able to do, but they were actually accomplished by a young director who is less than thirty years old.
128.21 million! This box office is actually a single-day box office.
The key is that "Mom Love Me Again" is not a big production at all, it is just a small-budget feature film.
Many people cannot understand that feature films have never been mainstream blockbusters in the domestic market.
But "Mom Love Me Again" received daunting numbers on Mother's Day.
In the film market, feature films have never been a high-grossing genre, but being able to make such a film with both word-of-mouth and box office success is very worthy of recognition in itself.
"A counterattack of low-cost and high-reputation dramas, "Mom Love Me Again" broke the daily box office record for domestic movies! It grossed 128.21 million on Mother's Day!" - "China Film Report" !
"Breaking 100 million in a single day!!! "Mom Love Me Again" creates miracles with sincerity and true feelings!" - Penguin Entertainment
"The right time, right place and right people made "Mom Love Me Again" a counterattack for the small-budget feature film, with a single-day box office exceeding 100 million, setting a new record for domestic film daily box office!" - "Beijing Evening News"!
"128210000!!! A small cost can make a big difference. "Mom Love Me Again" moved the whole country and triggered a movie-watching frenzy on Mother's Day!" - "Southern Weekend"!
Compared with the mainland media, the Hong Kong media reports focused on Li Yi's identity as a Hong Kong director.
In fact, I don’t blame them. There are many veteran directors in Hong Kong, but the embarrassing thing is that they are not taking over, and their successors are weak. There are still a few actors of the younger generation, but there are really almost no directors!
This shows how important Li Yi is!
"There are successors to Hong Kong films. Young director Li Yi beats Hong Kong and two major mainland directors. "Mom Love Me Again" broke the single-day box office record for domestic films!" - Hong Kong Island TV!
"Monkey Race Thunder! The single-day box office exceeded 100 million, created by Hong Kong's new generation director Li Yi!" - "Film Fortnightly"
"Hong Kong director Li Yi topped the national box office rankings, and the daily box office broke the domestic film box office record!" - "Wenhua Daily"
And this time Li Yi can be said to have truly become famous all over the world!
Regardless of the final box office performance of "Mom Love Me Again", breaking the single-day box office record is enough to make him the most handsome boy.
Suddenly the social network became lively.
Needless to say, the actors I know and have worked with Li Yi sent their congratulations early.
And soon, alumni of Li Yi such as Chen Wen and Tang Lu also sent congratulations.
Some celebrities who had no connection with each other, but were also from the Beijing Film Academy, also came to congratulate them with their alumni's famous hair.
At the same time, some media have begun to focus on analyzing the reasons why "Mom Love Me Again" was able to set a daily box office record with such small achievements.
The results finally summarized several points.
First of all, the schedule was chosen well. The May Day schedule coincides with Mother's Day. The movies "Fatal Companion" and "The Legend of the Walled City" in the same schedule both started high and sold poorly. Their reputation declined too fast, which caused the "Mom Again" in the same schedule. "Love Me Once" is killing everyone with its good reputation!
The second is proper publicity. In the early stage, although the publicity of "Mom Love Me Again" was not as strong as that of the two movies in the same period, on the Internet, "Mom Love Me Again" became a hit. Trending topics on trending searches.
Topic 1: Script leaks. Countless versions of "Mom Love Me Again" have successfully attracted the audience's curiosity.
Topic 2: "Surprise Meme" Incident!
Topic 3: Have you ever celebrated Mother’s Day for your mother?
These three topics attracted the participation of countless netizens, giving "Mom Love Me Again" the basis for its explosion.
It's Mother's Day again. This is a special holiday. Businesses spontaneously promote this holiday, making "Mom is the only one good in the world" start to spread virally.
Finally, the movie’s high reputation, combined with these, allowed “Mom Love Me Again” to create an impossible miracle at the box office on Mother’s Day!
Although, after the super explosive day of Mother's Day, entering the next working day, the box office performance of "Mom Love Me Again" only fell off a cliff, but it is a very normal situation.
However, the so-called cliff-like drop only refers to the box office on Mother's Day. Compared with the previous working days, the drop is actually relatively healthy.
The daily box office is still over 20 million, which actually has a lot to do with the fact that after setting the daily box office record, the media rushed to report on it.
You know, this is already the second week of work.
Concentrated explosion of box office potential is an inevitable consequence.
Although the promotion of the movie will continue, there is no need to travel as hard as before for road shows and frequent program announcements.
The promotion of "Mom Love Me Again" has come to an end, but Li Yi is still restless.
In fact, every year the cultural department and CCTV jointly create some short public service announcements.
The theme of the public service announcement short film is different every year, and every year some well-known directors are invited to shoot public service announcement short films.
Over time, this has become a routine, or in other words, being invited by the director is undoubtedly a kind of recognition.
Li Yi's invitation this year is undoubtedly a recognition, and what's interesting is that the theme of this year's public service announcement is "filial piety"!
It is not difficult to understand why Li Yi was invited by name.
Because judging from Li Yi's previous works, "The Gift from Room No. 7" is about father's love, while "Mom Love Me Again" is about maternal love.
Both movies can be considered very successful, especially the latter, which triggered a movie-watching craze on Mother's Day. The key is that the meanings are different, because although "Mom Love Me Again" is a commercial movie, it is indeed It plays a role in promoting filial piety. Why is there such a high box office on Mother's Day?
It's because on Mother's Day, many people mobilized their whole families, and many people brought their families to watch this movie.
"Only Mom is Good in the World" has become a must-teach children's song in countless kindergartens.
Therefore, it can be said that Li Yi was invited to be a natural thing. After all, this year, it can be said that no director has been more outstanding than Li Yi so far.
CCTV sent a piece of information. This time the theme is: "Inheriting Chinese virtues and promoting the culture of filial piety"!
It can be said to be a proposition composition!
