There was no early publicity for "The Gift from Room No. 7"!
Oh, no, it can’t be said that it doesn’t happen. At least selling dog meat over sheep’s heads is indeed a way of publicity.
But now, Li Yi is no longer the Li Yi he was before, and Oceanwide Films and Television is not the same as Oceanwide Films and Television.
At least in terms of distribution, Mu Nanxing and Fanhai Films indeed have much wider channels than before.
Although it is still not comparable to those big distribution companies, it is enough for a movie like "Mom Love Me Again"!
Mu Nanxing and the executives of Oceanwide Pictures had a smooth conversation with the theater representatives.
The first week's schedule of "Mom Love Me Again" may still not be comparable to the films of Wu Junming and veteran director Huang Zhenyi from Hong Kong Island, but it is not bad. At least these theaters that came today gave The film schedule treatment will not be worse than other films of the same period.
On the other side, after Cong Shanshan returned, she immediately contacted Wu Ting's agent on her social account.
"Shanshan, you're back? How about that movie?" Lin Mei said that she attached great importance to Li Yi's movie, but she actually took it seriously.
Although public opinion about what happened back then has long since cooled down, the impact it had on Wu Ting has only been dormant temporarily. It is conceivable that after Wu Ting's new film and Li Yi's movie are released, what happened back then will definitely still be there. will be fired up again.
Therefore, when Cong Shanshan volunteered to help find out the news and get first-hand information, Lin Mei agreed without saying a word.
"What do you say about the movie? Anyway, the plot is quite cliché, but it's quite sensational." Cong Shanshan organized her words and said.
Lin Mei couldn't help but breathed a sigh of relief when she saw the message sent by Cong Shanshan.
In fact, because Wu Ting had auditioned for the male lead, and it was almost certain, Wu Ting had received the script. Although it was not a complete version, some clues could still be seen!
Cong Shanshan thought for a while and sent another message: "But this movie, although the plot is cliché, is very touching. I cried while watching it! My old uncle, the black-faced god, even cried while watching it."
Lin Mei frowned immediately and couldn't help but ask: "Is the movie very sensational? So sensational that even the theater representatives cried when watching it?"
"Yes, Sister Mei, I can't say much about this movie, but my uncle is very optimistic about it." Cong Shanshan replied.
"Okay, I understand. Thank you, Shanshan. When Wu Ting goes to the mainland to promote, I will ask him to find time to treat you to dinner." Lin Mei replied.
Cong Shanshan originally thought she would be very happy, but for some reason, she was not as happy as she imagined when she saw this information.
On the other side, Lin Mei was frowning. When his agent frowned, Wu Ting asked with a rather ugly face: "Which movie was good?"
Lin Mei nodded, shook her head and said: "Cong Shanshan went to attend a movie viewing meeting for theater representatives, and the response was very good. Although the plot is old-fashioned, this Li Yi, I have to say, seems to be sensational. He is indeed very skilled.”
"What should we do?" The person who least expected this movie to succeed was definitely Wu Ting.
Because if the movie flops, then it will be a failure if Li Yi abandons him and chooses an unknown actor. If the movie is successful, then Wu Ting will become a laughing stock and may even follow him. For a long time, as long as Li Yi succeeds, he will be pulled out as negative material every time.
"We can only place our hope on "The Legend of the Walled City Heroes". The film company attaches great importance to this film, and the cast is bigger than that movie, and the director Huang Zhenyi is also more famous. The key is, "The Legend of the Walled City Heroes" will be as good as his The movie will be released at the same time. Our distribution scale and available resources are not comparable to those of Oceanwide Film and Television. Don't worry, the movie will not be a hit until it is finished." Lin Mei glanced at Wu Ting and said calmly. .
When Wu Ting heard this, he looked at Lin Mei with hope.
"You just need to cooperate with Director Huang to promote "The Legend of the Walled City Heroes". The company and I will naturally worry about other things." Lin Mei already had a plan in mind.
When a movie is released, the competition within the same schedule has always been all-out. If anyone wants to see Li Yi's new movie become a hit, He Tiancheng is definitely one of them.
After all, when He Tiancheng opened his mouth, he was disgraced by Li Yi. Later, Wu Ting was replaced. Although it seemed to the outside world that Wu Ting was not good at Mandarin, in He Tiancheng's eyes, it was Li Yi who His face was slapped to the ground and he stepped on it hard.
Otherwise, why would "The Legend of the Walled City" be released on the same schedule as "Mom Love Me Again"?
Not to mention that Wu Ting and the others were preparing to give Li Yi a hard blow on the other side.
After the theater distribution of "Mom Love Me Again" was finalized, the promotion officially kicked off.
The earlier short film "Deal" gave Penguin Video a lot of benefits. Yan Wenwei promised some resources, and Yan Wenwei was eager to wait until the second micro film competition next year to invite Li Yi. To make a movie, Penguin Video has provided a lot of promotional resources.
Because Li Yi's previous films "The Gift of Room No. 7" and "The Deal" were both very well-received, when "Mom Love Me Again" started to be promoted, it attracted a lot of attention.
With the promotion, the movie also revealed more information.
For example, "Mom Love Me Again" takes the tear-jerking and touching route.
For example, the heroine Wen Qing in "Mom Love Me Again" had a huge change before and after in order to perform this drama well.
Another example is the internal screening of "Mom Love Me Again", which caused the whole audience to burst into tears.
for example……
Of course, spoilers are impossible. After all, large-scale spoilers for this kind of drama are tantamount to driving away the audience!
If you want everyone to know it, you need greater publicity, and the cost for a movie like "Mom Love Me Again" is too high, so whether it's Fanhai Films or Li Yi, although this time The budget for the release of "The Gift from Room No. 7" is much higher than that of the previous one, but it can't really be like other popcorn blockbusters that spend money to promote it.
However, in terms of promotional copywriting, it is quite original. Li Yi even wrote a promotional copy himself.
The main focus of the promotion is Li Yi himself, the director. This is also a helpless thing. After all, in this movie, although Wen Qing has some fame, she has never been one of the mainstream Hua Dan. She is in the path of bitter dramas. Although there are many fans of bitter dramas, she is obviously Can't compare with those mainstream little flowers.
Let alone the other main actors. On the contrary, it was Li Yi. Because of his earlier experience and his subsequent low-end and high-end, the "Gift of Room No. 7" was both a hit and a box-office success with its small scale. The "Deal" was even hailed as the best movie of the year. A touching short film with over 100 million views.
Therefore, Li Yi concocted a promotional copy for himself: "It's still the original recipe, it's still the same taste. Director Li Yi continues his tear-jerking film "The Gift from Room 7" and the most touching short film "The Deal" of the year. The third part of the trilogy, "Mom Love Me Again," is touching again. Are you ready to cry again? On April 30, the touching continues!"
