"Although Li Jinglin can be regarded as an exception, even if it is an exception, it can definitely reflect market changes."
certainly.
Hu Minghai is a shrewd businessman after all.
While Li Jinglin was taking him to make money.
Just bragging about "big brother is awesome" is not enough.
Analyze its logic, try to find out the underlying logic that can make money, and proactively adapt to market development.
"The development of the times, including economy and technology, has led to the upgrading of entertainment consumption."
"But investors in the cultural industry are not fools. They naturally know that there is a big cake here. Not only entertainment companies, but also quite a few Internet companies have begun to make plans in the cultural industry."
"Under such circumstances, there will definitely be overcapacity in film and television productions, and the pressure on the market will naturally increase."
Combined with my experience over the years.
and understanding of the entertainment industry.
Hu Minghai began to summarize.
"So, if they want to stand out, all investors are racking their brains, and thus two parallel tracks have emerged."
"On the one hand, it focuses on traffic, gimmicks, and topicality to attract advertisers, focusing on celebrity personal hype, and then monetizing it."
"On the other hand, it is natural to focus on content, details, optimization, and word-of-mouth, and rely on content to let the popularity naturally ferment."
Hu Minghai analyzed thoughtfully.
actually.
To explain it simply, it's probably...
The content in the entertainment industry is a pool of shit.
One is to gild the shit and trick others into fishing for it. When they find out there is a problem, they have already fished out the money, so they have no choice but to leave without cursing.
The other is real gold, thrown into the shit pool and waited for others to fish it out.
"However, although gimmicks can be quite profitable, there is another market reality that cannot be ignored."
"It is precisely because of overcapacity and the volume is too large that the audience's appreciation level is rising and they will become more and more picky. Therefore, compared with the past phenomenon where high-quality products were easily sold on the street. Nowadays, high-quality creations are indeed It’s becoming more and more valuable.”
"It is at the same level now, and in four or five years, it will probably be at another level."
Perhaps, when Li Jinglin invested, he simply felt it.
[As long as I think your project is good and a good thing, then I will invest. It doesn’t matter whether I make money or not. 】
But how is “good” judged?
This is what Hu Minghai wants to find out.
“Especially when traffic is hit, there is a real need for quality products.”
Hu Minghai raised his head.
Frowning slightly.
Although they are currently making peace with Yihua and have some cooperation.
But the two companies are also in an absolute competitive position.
Whether they can seize the next trend will be a new round of "decisive game" for these two companies.
If you catch them all, you can enter the next round of competition.
But no one can catch it.
Whichever company will be in a weak state for an instant.
Yihua wants to further participate in variety show projects, why doesn't Xinghui not want to go further and delve into the film and television field?
"I have to make arrangements quickly before Wang Zhong can react."
Hu Minghai nodded.
There are a few veteran actors in the company, but due to the popularity, they usually don't take on many roles, and most of them are good at dramas.
There are several relatively young and capable actors with professional backgrounds.
They usually appear in some TV series or movies as supporting roles.
That is the legendary [acting to win respect].
This type of actor can actually be regarded as the backbone of the company. After all, eggs cannot be put in the same basket, and it is impossible for all the contracted artists of an entertainment company to be popular.
But in comparison, the treatment is definitely much worse than that of Xiao Xianrou.
At this time, Hu Minghai made a decision.
It is planned to tilt resources to a certain extent for this type of contracted artists.
Just do it.
The first thing to do is to integrate high-quality project resources.
Make content.
It sounds a bit hollow. At first glance, I don’t know where this “making content” is specifically reflected.
But Hu Minghai analyzed it very thoroughly.
First and foremost, the script.
Immediately afterwards, the director, actors, and production-related configurations must be fully equipped in terms of strength.
When the script, production team, and quality actors are finalized.
It's the details.
Venue details, prop details, costume details, if they involve some historical background and cultural content, they need to be studied carefully.
Only this can support a TV series with good "content".
In the past, publicity came first.
Now it seems that it should be placed at the end.
only.
Funds are limited.
In the past, most of the funds were distributed to other investors represented by the actors.
Is there any kind of drama?
Can we not think too much about publicity issues, or can we avoid "little fresh meat" and create content safely without offending other investors?
The answer suddenly became very simple.
Of course make this project.
generate some other meanings.
Hu Minghai thinks.
Since this time, I want to not use the traffic model, but try a thorough "content" model, which is completely different from the previous focus.
Well, real insurance.
It's better to come from above.
Make something more mainstream.
present.
Hu Minghai called Li Jinglin.
Make an appointment to have dinner.
After three rounds of drinking.
Hu Minghai also began to talk about his thoughts.
"Well, I'm ashamed to say that after changing my thinking, I don't know what theme to choose."
"This has nothing to do with the subject matter."
Li Jinglin chuckled.
“What the audience always sees is sincerity. As for what is sincerity?”
Speaking of which.
Li Jinglin curled his lips.
"The horse breaks through the sky, there are trees in the summer, my heart is dear to you."
"If we look at the problem from a producer's perspective, I'm definitely not as familiar with it as Boss Hu."
"But if you look at it from the perspective of an audience, throw away all the messy factors such as cost, market, traffic, etc. All you want is to look good."
"What is good-looking?"
Take a drink of water.
Li Jinglin shook his head.
Boss Hu was obviously in the mountains, his eyes were covered by floating clouds, and he couldn't see clearly the context of the mountain.
"Do I watch fairy tale dramas just to watch young men and women acting awkwardly in love?"
"Obviously not!"
"I won't talk about the related folklore, folk customs and strange folklore."
"At least what I want to see is the conscience effect of the sword energy stretching thirty thousand miles."
Li Jinglin turned his hands.
"Xianxia drama, special effects cost 50 cents, who cares about the person you are talking to? What about the common people? What about righteousness? What about the intertwining of good and evil? What about dialectics? Why use looks to attract attention? Even if the looks are not so eye-catching, the special effects Just fill it up and that’s it!”
"Netizens have something to say."
"When I watched Journey to the West, I only watched the monkeys, not the fairies."
"Although this is just a joke, if you think about it, what did people watch for when Journey to the West became popular? Fairies?"
"Obviously it's the story itself."
"What's attractive is obviously the monkey's various magical special effects."
"Nowadays, technology has improved, but the special effects have not. In the final analysis, we are still unwilling to spend money."
Li Jinglin complained from the audience's perspective.
Hu Minghai suddenly felt something.
To be honest, similar comments.
In fact, Hu Minghai has seen too much.
But I really didn’t take it to heart.
At that time, Hu Minghai was thinking:
[A group of Sabies, do you know the TV series or do I?]
But it remains to be seen who has the final say.
When Li Jinglin said this, of course Hu Minghai would be very serious and willing to believe it.
"Special effects?"
"Well, and it's not just the special effects."
Li Jinglin nodded.
"You guys are still too focused on profits and popularity, but you're ignoring practical issues."
"For example, how should the money for war movies be spent?"
"It must be a big war scene. We spend money on moralization, group performances, and even hire some military experts to eliminate bugs in the work. These are what the audience wants to see."
"So, what about urban life TV series?"
Li Jinglin said this.
Making Hu Minghai even more excited.
Some words.
Brother Lin said.
Hu Minghai thought there was nothing wrong with it.
Even if you want to learn from the experience.
"city."
Li Jinglin curled his lips.
"If it's a professional drama, then focus on your career. If it's a love drama, don't make it too outrageous and sour."
"Whether he is popular or not depends on his acting skills and polishing of the script."
"But at least it won't be directly criticized for the sake of forcing a dramatic conflict."
Speaking of which.
Li Jinglin laughed.
Shaked his head.
"Of course, this is just a one-sided statement from a layman like me."
"People's preferences are different after all, so you can't trust me entirely."
"Anyway, if I were to give you some advice, it would be that everyone from the director to the screenwriter, from the actors to the set control should learn for the show. Don't be afraid to spend money and hire some real experts for guidance."
Speaking of which.
Li Jinglin spoke meaningfully.
"I don't need to tell you what the art direction of TV dramas is nowadays."
Hu Minghai nodded silently.
Today's guidance.
Most of them are favor positions.
Boss XX brings a XX to get some gold plating or something.
In other words, it was simply some relative who came here to be an actor.
guide?
Anyway, the guidance is definitely not about the internal aspects of the drama, but it can give guidance on other aspects.
Moreover, such a position.
Generally speaking, it's hard to say no.
As long as you still want to be in the entertainment industry, you can't avoid some human things.
Even Hu Minghai is the same.
Unless you are a weird creature like Li Jinglin, you don't have to worry about this and that. Blind Jill is wandering around in the circle, and anyone who touches anyone will die.
Otherwise, "rules" still need to be considered.
This brings us back to the key point.
I want to shoot content.
There must be a really strong backer!
"To tell you the truth, Mr. Li, I came to you just for this matter."
Hu Minghai gritted his teeth.
Still spoke.
"Actually, if you can create content well and gain heartfelt praise from the audience, you don't have to worry about so many uncomfortable interactions, and you can still make money."
"Who wouldn't want such a good thing!"
"But it's hard."
Speaking of which.
Li Jinglin nodded.
In fact, Li Jinglin knew all these things.
Is it because people in the entertainment industry are all fools and don’t know how good “making content” is?
Obviously not.
In the final analysis, it is for profit.
But the interests go deeper.
It's a favor.
Favors maintain interests, and interests bring favors. They are intertwined with each other, and they are constantly being cut, and the rules are still chaotic.
"So, for this content, I came to you right now!"
Hu Minghai chuckled.
"Mr. Li, can I invite you to be a producer?"
Hearing Hu Minghai's words.
Li Jinglin suddenly raised his eyebrows.
I immediately understood what Hu Minghai meant.
This is because they want me to be the supporter of the crew!
A movie, a TV series.
In terms of overall control.
Even if the right to speak is not the first.
It is definitely a very forward position.
If this producer.
He also serves as an "investor".
Then the value of the right to speak has skyrocketed.
Even if some actors or directors bring money into the group.
It’s no bigger than production.
Purely depends on whether the producer is willing to give you face, and whether the person you bring into the team is someone who is more powerful than the producer.
If not, no face will be given.
So.
During filming.
The producer is the boss.
after all.
Actors are found by producers, directors are also found by producers, and screenwriters are found by producers.
unless.
Producer versus Producer.
Only strong men of the same level can face it.
After all, a work may not have to have only one producer.
"Producer?"
Li Jinglin pinched his chin.
"Is it in name?"
"Well, it's in name only."
Hu Minghai smiled slightly.
"I will be the producer. Mr. Li, just name yourself as a producer, and we will take care of the rest of the business."
"Of course, if you think something is not good, you can also fully exercise the rights of the producer. If you have different opinions, it can be discussed."
"You have full rights as a producer, not a puppet producer."
"Oh, Boss Hu trusts me so much."
Li Jinglin chuckled.
Couldn't help but shook his head.
Or how can we say that Stud is a kind of wisdom.
This Hu Minghai is obviously using this new drama to challenge himself.
Of course.
Li Jinglin knew that it was impossible for Hu Minghai to think exclusively about Stud himself.
because
It’s true that you don’t have to spend so much money to please yourself.
He also really wants to create content.
only.
If you really want to focus on creating content, you still have to invite someone with a "final word" from the source and a normal mind to come and sit in charge to prevent ghosts and snakes from running rampant.
"Then show me the script."
"Oh, there's also the cast and stuff."
Li Jinglin chuckled.
The expression on his face was somewhat meaningful.
"If the film is good, it's not impossible to attach a name to it."
"But don't think about playing any evil tricks."
Hu Minghai obviously played a bright card.
Let me use you Li Jinglin as a gun.
But Li Jinglin's answer was also a bright one.
It's okay to be a gun, but you have to convince me with your work.
If it is a good TV series, even if it is used as a gunman, it actually doesn't matter.
If you really want to polish your work.
In fact, support is needed, and such people should be given some sweetness.
Only in this way will the content of this entertainment work get better and better.
(End of chapter)
