After the pilot animation is launched.
Just under two weeks.
The character theme songs and character animations are now online.
The countdown for new characters to log into the game has begun.
A new character promo plays.
Also launched at the same time are two linked cultural and creative projects!
First, there is a cultural and creative video linked to Emei Marksmanship.
The actor is Lingyun, the inheritor of Emei’s intangible cultural heritage martial arts.
In the video, Emei's marksmanship routines are dismantled in the style of ink painting. The three-dimensional warriors and the two-dimensional game characters, both in terms of language and marksmanship, are integrated and coherent with each other!
"Master said there are many people who can use guns."
After Lingyun finished speaking.
Immediately, the game characters’ game lines are seamlessly connected.
"But there are very few people who know how to use guns!"
Black, white and red.
The intersection of games and reality.
"The Emei Spear has a total of eighteen marksmanships and twelve backhands."
"Advance to attack, retreat to defend, defeat all martial arts!"
[Keep my heart, keep my peace, keep my martial arts, keep my heritage! 】
This kind of cultural and creative form directly makes the audience excited.
But this is just the beginning.
soon.
Teacher Zhao Mingya's pipa performance MV "Tassel of Red Flame" is also online at the same time!
Many players clicked on the embedded video inside the game.
At first.
In the music, the bass and drum beats are very thick, just like the history of the prosperous city of Chang'an.
But the main melody is very light and even a little naughty.
This first paragraph.
It is [little girl] (cut off at 21 seconds).
It seems to be describing a young daughter with a special dream.
That quirky little girl.
Dreams are completely different from those of ordinary girls.
I don’t like poetry, poetry, music, chess, calligraphy and painting.
I just like guns! I like the gun of King of 100 Weapons!
Suddenly, the music was rendered with a huge bass sound, the orchestral music began to expand rapidly, and the pipa also began to have a sharp meaning.
On to the second paragraph!
【Little Girl's Dream】(21-47S).
As a child, Yunying, in her fantasy, became a general with a spear as sharp as fire and superb martial arts.
The sharpness of Pipa is still restrained.
There is no strong murderous intention.
Just like a childhood fantasy, it is ambitious but a little immature.
Suddenly.
As soon as this heroic and high-burning clip came to an end.
The same musical motive of the first section was played again.
But this time, although it is equally agile, the intensity in the notes is slightly stronger than at the beginning.
More "bones".
Just like the little girl back then, she has grown into a big girl!
described in this third paragraph.
It is [Young Yunying’s appearance] (47-57S).
After a short appearance motivation.
The high-burning main melody fragment rises again.
Just like Yunying, who is young and heroic, high-spirited and full of energy.
【Entering Dali Temple】(57-1.28S).
I plan to write my own legend.
But soon!
After a wonderful ending, the paragraph takes another turn!
The sound of bangzi is like a foretelling, setting off an exciting drum.
Pipa no longer writes the main melody, but enters the solo stage.
[Honglu performs martial arts]! (1.28-2.18)
The bass and war drums make you feel like you are in a stressful martial arts arena!
And the skills that Pipa constantly displays are as unpredictable as the magical marksmanship.
Su'e guards the door, the rain girl withdraws, avoids the green and enters the red, and the plain girl dusts herself.
Sometimes it teases, sometimes it pricks, sometimes it splits.
With a flick of the tip of the spear, the flowers and willows will be separated, and the road will be blocked and the throat will be touched!
Pipa's skills are actually constantly performing marksmanship routines!
Chasing the clouds, breaking the moon, chasing the stars.
Finally, after integrating the gun skills as expressed by the music, I also realized the strongest shot.
Skip the fire!
At this time, the music finally officially entered the second main melody paragraph with the continuous advancement of emotions.
【General Yun】! (2.18-2.52)
This time, more flute tracks were added to the arrangement, which not only added a touch of elegance, but also made it much more solid and heavier than before (the little girl’s dream).
It was as if the dream of flying in my childhood had come true.
Continuously growing, Yunying has a big move.
I can finally call myself "General Yun"!
But.
Just when it should have ended.
The music is not rising, completely venting the emotions.
Instead, it turned down in a "strange" way.
Suddenly, I return to the theme and motivation from the beginning.
It was as if the little girl was still the quirky little girl.
But the section of the theme motive was not played completely.
Instead, after playing half of the piece, there was no cadence to end the piece.
Musically, it leaves a lot of suspense, and it ends with two strums!
It was as if a senior suddenly stood up. While laughing, he gave Yunying a slight "blow" as he started to expand after learning how to skim fire.
"General Yun? You're still far behind!"
It's as if you can really see a little girl's growth experience in the music.
The structure of this song seems complicated, but in fact it is very clear and distinct!
A piece of music is like telling a story!
And this kind of music and cultural creation.
Combined with the experience of game characters.
Even if many players don't understand music, there is no need to analyze it.
But you can still feel the growth experience of a character from it.
This character’s theme song comes alive!
All of a sudden.
The barrage in the comment area suddenly surged!
【This theme song is great! Definitely a rare work, I really like it! 】
[It’s really great, especially the pipa solo in the middle, it’s so sharp, it’s almost explosive! 】
[It’s absolutely amazing, worthy of being a national team! It makes my skull fly. 】
[MD, what kind of magical combination is Teacher Zhao and my brother Lin? 】
[Character mechanics aside, this song is really awesome. 】
To know.
The player base of pesticides is already very large.
In addition, it is linked with traditional martial arts and is collaborated by two national-level musicians.
After the gimmick was ignited, the audience's attention quickly soared!
The base of pesticide players is already large.
The attention has soared, and the advertisements have become so numerous.
Just because the character theme song "Tassel of Red Flame" has just been released, the number of listens has reached an incredible number!
Moreover, even the characters are not yet online.
After updating the pre-heated version, a preview of new characters also appeared in the lobby interface, and the BGM is new!
Just open the game.
You can hear the mindless looping of the game in the lobby.
Under such promotion
It’s hard not to be noticed.
See this hot publicity trend.
Li Jinglin was very satisfied.
Maybe like many games.
The peripheral cultural creation is very good, but the game itself is optimized like shit.
But that's about the game.
Li Jinglin is a musician, so naturally he can't dictate anything in the game.
Choose what games to collaborate on.
There are also specific requirements.
And this requirement never depends on whether your game has gameplay, let alone whether your game itself has any optimization problems. For cultural and creative activities that promote traditional culture, it mainly depends on the popularity, breadth, and supporting game modes. Implantation form!
There is a reason why pesticides are chosen first among so many cooperation projects.
As soon as we arrived, there were many people.
The outstanding feature of the game Pesticide is that there are many players. Having many players also means a wide range of publicity.
Especially the group portrait of pesticide players.
Junior high school students, high school students, college students, and young people who have recently worked.
These age groups are definitely the main force.
teenager.
This is the age stage that needs the most artistic influence!
The second is the particularity of the game mode.
Every time a new character logs into the game, before the next character appears, the character theme song will be played in the login lobby in a loop during this period.
Moreover, the pesticide game itself is very fragmented.
When you want to play, take out your phone and play two games.
This is very critical.
Every time you pop up rice, every time you open it.
The character songs in the login lobby can continuously brainwash players.
And compared to other game soundtracks that can also be looped continuously.
The character theme song in this game lobby is obviously more direct and has a clearer theme centrality. The title of the music and the sense of presence of the music are extremely strong.
Cultural edification is a long-term activity.
This is not a work. If I listen to it once, I will be influenced by it.
If you really want people to feel the aesthetics of a culture, you need to be exposed to it over a long period of time.
Look at it in the current game market.
A phenomenal game that can occupy a lot of fragmented time.
Apart from "Onmyoji", which is currently a hit, the only one that can compete is "Pesticide".
as expected.
After the work is released.
This heat can be called explosive.
Seeing this crazy popularity, Zhao Mingya, who was accustomed to the popularity in the classical music circle, was stunned.
This is not of the same magnitude at all.
At that moment, I felt bursts of joy!
This move is definitely the right one!
At the celebration banquet, Zhao Mingya still felt a little dizzy when talking about the popularity of her current works.
"Oh my god, this is so hot."
Zhao Mingya scrolled through the comment area.
It seems that every time I refresh, there will be many comments that are full of praise.
He couldn't help but raise his head excitedly and look at Li Jinglin.
"Alin, is this also part of your plan?!"
At first.
Zhao Mingya actually didn't really think about linking up with games. Although she wanted to sink the market, she was actually more interested in the entertainment industry that Li Jinglin had broken into.
But after chatting with Li Jinglin, he immediately came up with the idea of "linking it with the game".
After that, cooperate and announce.
Finally, there was a complete explosion among the game players.
"I'm not that strong."
Li Jinglin chuckled and shook his head.
"You are indeed very lucky. Moreover, it's mainly because you are so fierce, Sister Zhao. Look, everyone is praising you."
actually.
It is not an accident that it became popular.
In comparison, the two of them really put in a lot of effort when polishing the work.
Polished down to every detail.
Besides, it’s still a collaboration with such a popular game.
After the publicity efforts were fully launched, it was naturally an expected problem that it became popular.
But being so popular does prove that Li Jinglin's idea is absolutely correct.
Incorporate music and art into youth entertainment!
This is the most important thing to consider in cultural promotion and cultural influence.
"It's great. I think it will take a good lead in this new form of cooperation."
Zhao Mingya calmed down a little.
But still very excited.
"This attempt was so successful. I believe that after this, there will definitely be more and more national-style cultural and creative projects."
"Well, taking the lead is indeed very important."
Li Jinglin nodded.
Something new appears.
If it's on fire.
Naturally, a large number of peers will start "copying homework".
This is totally a great opening.
And some of the later cooperation areas will be even wider.
After the celebration banquet.
Li Jinglin returned to the apartment.
open the Web page.
Looking at the various comments and videos of "Tassel of Red Flame", I am not very happy, let alone inflated.
Instead, he started to think about it.
It is a huge project to fully introduce real artists into the entertainment and music industry.
During this time.
A series of things you do.
It's a small achievement.
But not enough!
Because, this kind of thing cannot be achieved by one person. I am not that strong, and I am definitely not that almighty.
nowadays.
Simple and crude Internet red songs are killing the entire entertainment music market.
Ordinary audiences are experiencing a terrible aesthetic degradation, and they seem to think that music should be like Internet hits.
This is actually a very scary thing.
They all say that music only needs to be good to listen to, and it only needs to be emotional. Ordinary people just listen to it for fun.
It was indeed true, and Li Jinglin also agreed very much.
But actually.
In the eyes of a professional musician, the beauty and emotion of music actually all come from musical skills.
[There is no skill, it’s all emotion] This sentence is exactly the meaning formed by the expansion of such a problem.
Isn’t the reason for this joke just because it “doesn’t sound good”.
Of course, this is just entertainment, there is no need to go online.
But Li Jinglin needs to consider internal issues.
In contrast.
Comments like "There is no emotion, it's all skills" actually make the problem more serious.
In fact, most of the scenes mentioned in this sentence are still those little Karami who are not very skilled in skills.
Skills cannot be used tactfully by non-masters.
This is the reason why more masters and artists sink into the entertainment market.
First, it is to improve quality.
Secondly, it is to show some young Karami who like hard concave techniques and tell them what are the "techniques" that can truly serve the emotion of the song.
"Well, the perfect combination of emotion and skill"
Li Jinglin glanced at the communication rate on his mobile phone.
Wu Xia, Teng Geer, Liao Changyong
The works agreed to by the three teachers actually already have a specific structure.
However, the specific details still need to be contacted individually.
At that moment, I randomly picked a lucky teacher, called him, and arranged to meet and chat.
These three teachers are good at completely different textures, and in terms of the emotional expression of songs, different personalities will also have different processing habits.
How to deal with it specifically still needs to be discussed in person.
The main focus is "tailor-made".
(End of chapter)
