About how to cooperate with "private experts".
The group started a discussion.
Professor Liu's various words from Li Jinglin kept echoing in his mind.
real.
To put it another way, Professor Liu is too lazy to understand these words.
But this is what Li Jinglin said.
We need to have a serious chat about this horse!
"To be honest, it really doesn't matter whether I can become a regular employee or not."
Li Jinglin began to speak.
"What we have to consider is not the issue of becoming a regular official, but the issue of food for folk artists and craftsmen!"
"Eating, having enough to eat, that's the main thing. As for the issue of assessment and remuneration, and whether to become a full-time employee or not. These optimizations still take time. After all, it affects the whole body."
Everyone nodded.
At this level, there are too many issues to consider.
Many problems that seem easy to solve are actually not easy to solve.
As long as there is constant positive push, it will be fine.
In recent years, the internal restructuring of the academy has been very frequent, and it is also a process of continuous trial and error in order to adapt to the new era.
There is no need to rush, and there is no need to rush.
"Today, if we want to bring new life to old traditions, we need to rely on the vigorous promotion of people like us and various cultural and creative activities."
"As for the issue of eating, we need to open up a new platform, which is the Internet!"
"Networked?"
Hear the word.
Everyone's originally expectant eyes suddenly dimmed.
Is opera online?
In this regard, these professors have no hope at all.
after all
Subconsciously, there are still some stereotypes in understanding.
For example, stereotyped ideas such as [Young people don’t like these traditional arts at all] [Traditional arts are more difficult to appreciate and promote].
"I think we still need to make changes in content, but this change is actually very difficult."
Professor He frowned.
But after hearing what Professor He said.
Li Jinglin couldn't help but laugh.
"Haha, everyone, there's no need to be so tactful."
In fact, these old professors’ thoughts.
Li Jinglin naturally knows a thing or two.
It’s just that because of the impact of popular culture, “young people don’t like opera.”
"Actually, it's not because of popular culture or the modern social rhythm that young people don't like opera."
Li Jinglin shook his head.
"It's because they don't know where to hear opera. All they need is an opportunity or a carrier."
"On the Internet, everything is available. No matter what kind of unpopular art it is, there are people who like it. It is nothing more than a problem of the public and the niche."
"It is true that opera is declining, but it is not that it is difficult to make a living. It is just that there is no new market exploration."
"How hot it is, I dare not say it, but at least it's a little bit hot, so it's definitely no problem."
Speaking of which.
Li Jinglin couldn't help but smile.
"It's not just opera, but also folk songs, folk performances, and all kinds of weird musical instruments. You can get part of the revenue and traffic through live broadcast on the Internet."
"Especially short videos and live broadcasts on mobile platforms are more convenient. As far as I know, there are already MCNs eyeing the intangible cultural heritage art cake and starting to sign contracts."
"As for the whole style, it can also be very high-end. For example, in an opera, the actors use different singing styles such as Beijing opera, Yue opera, and popular singing to make some changes and contrasts, or some cultural elements and symbols behind the opera, such as makeup, Costumes, drag entertainment.”
"Separate the traditional opera culture content from the entertainment content, but combine them with each other to set off, vigorously innovate, and vigorously entertain. At the same time, you can also use part of the time to be serious and avoid excessive catering to the traffic and market."
One sentence after another.
This immediately made several professors feel confused.
However, I still felt a little hesitant.
Professor He frowned.
Couldn't help but ask.
".Is this okay?"
"Why not?"
Li Jinglin curled his lips.
"Offline performances are not only difficult to find, but there are also few people. The theater can only hold 200 to 2,000 people at most, and the tickets cannot be sold. But if you accumulate enough attention online, there are 1.4 billion people in the country, and you can get 100,000 It’s really not difficult to attract millions of audiences who like to listen to the opera.”
"How can the number of online audiences for an online performance be achieved offline?! Even if it only relies on advertising fees, it would be enough."
Piece after piece of pie.
It was true that several professors were stunned for a moment.
However, think about it carefully.
Although it feels a bit outrageous, it really makes sense.
The greatest use of online platforms is actually “sample amplification”!
indeed.
Such as opera, intangible cultural heritage arts, this folk song, that folk song, this dance and that gong player.
Very unpopular indeed.
But how did this upset come about?
It’s not that “young people” don’t like it.
It's that "young people" don't know that this stuff exists at all. They know it exists, but they don't have a specific idea. If they like it, they don't know where to listen to it.
No matter how unpopular your traditional culture is.
Out of a hundred people, only one or two like it.
So, of course, this cannot be promoted offline, and the one or two people who like it are completely unqualified to appreciate it.
Putting it on the Internet is different.
Yes, your retention rate is only 1%, or even 1/1,000.
However, according to current statistics, among the 1.4 billion people in China, the Internet penetration rate is over 70%, and the number of Internet users has quickly exceeded the 1 billion mark.
Even if the traffic of a certain platform is only a small part of it, the base is still too large.
Therefore, no matter how unpopular your culture and art is, if you put it online, you will naturally gather a group of fans from all over the world.
This kind of attention is far from comparable offline.
"Peking Opera master Mei Lanfang once said that an ancient opera can remain evergreen because it improves at any time."
“The reason why the quintessence of the country is the quintessence of the country is not only the craftsmanship, but also the innovation.”
Li Jinglin shook his head.
"This innovation requires not only content and structure, but also new people, new models, and new platforms."
Everyone looked at each other.
Couldn't help but nodded.
I still don't quite believe it.
However, I think it's worth a try.
Moreover, what Li Jinglin said is not false.
Indeed, some MCNs have begun to focus on the intangible cultural heritage pie. They want to operate the intangible cultural heritage on the Internet platform and gain greater attention. There is obviously a lot of profit space in this. It is indeed too much to not take advantage of it. Pity.
When the review work has come to an end temporarily and is taking a break.
Professor Liu began to carefully recall the various opinions Li Jinglin had said during this period of time.
It seemed that Li Jinglin was a little grateful for interrupting him to prevent him from saying the wrong thing.
With the help of filters.
That's because he didn't have a very good impression of Li Jinglin.
Professor Liu's main character is to listen to advice.
Look at the few words condensed in his notebook.
Got a lot of ideas.
[New platform, new content, new media]
[Exploring the inherent entertainment and commercial value of traditional culture]
[Younger generation of art practitioners, folk gods]
"Tsk, tsk, the more I think about it, the more awesome it becomes."
Professor Liu had to sigh with emotion.
After starting out in a traditional way and getting used to his comfort zone, Professor Liu suddenly looked back and found that he was indeed imprisoned by some inherent ideas.
Every time the superiors issue tasks for cultural creation, innovation, and activities.
The first thing that Professor Liu can think of is some offline performances, or contact with big stages. The partners for cooperation are usually selected theater groups, and most of the content is the renovation of old works.
But now, there seems to be something new in front of me.
"Platform, platform"
Professor Liu frowned slightly.
Li Jinglin did talk about the short video live broadcast platform.
But those can only be gradually launched after some relevant attempts and markets have been opened first.
at present.
There seems to be a missing hook.
"Just search Baidu and you will know what the favorite online entertainment platform is for young people."
Professor Liu is wearing reading glasses.
Using one-finger meditation, I typed a row of words on the computer.
Then.
A lot of pages popped up.
The old professor stared and drank tea.
Browse page by page.
I even started taking notes and analysis.
If Li Jinglin saw the page he clicked on, he would be speechless.
Too many marketing accounts!
But it should not be said, although the marketing account likes water, likes nonsense, and likes to include some mentally retarded things.
There is something in the summary of the copied answers.
At least it will make it easier for Professor Liu to "source materials".
"Douyin. Slow Hand Little Red Book."
Professor Liu frowned.
"AA what cFun? Bilili?"
"Huh? What is this P? Why can't I log in?"
"Forget it, let's think about the front first."
For something like the Internet.
Professor Liu only “understands a little bit”.
Regarding how to operate, how to become popular, and the business profit model.
Don't know anything.
However, since Li Jinglin said, this area will be useful in developing the economic, entertainment and commercial value of traditional art.
That will definitely be useful.
"Content.Folk"
Professor Liu pondered for a long time.
He immediately scratched his head.
I made a phone call and was directly connected to an old acquaintance in Henan Station.
"Ah? New concepts, new content, new platforms, private experts?"
The person on the phone sounded surprised.
"Mr. Liu, what are you studying?"
I heard the words of an old acquaintance on the phone.
Professor Liu couldn't help laughing.
"Xiao Tang, just tell me, have you done anything?"
"Yes, of course."
The person called "Xiao Tang" replied with a smile.
"In fact, we have been studying this aspect for a short period of time, gradually promoting traditional culture to the Internet, and are also actively contacting some of the top domestic academies on cultural and creative matters."
I heard this.
Professor Liu raised his eyebrows.
He considered it carefully for a moment.
Then he explained some of what Li Jinglin said to this "Little Tang".
"Didn't I get to know the kid Li Jinglin recently? I think what he said makes sense!"
"Yeah, that's good, but there's a problem."
Hearing these words, "Xiao Tang" frowned slightly.
"Cultural and creative plans need to have a ladder. There are many areas that need to be rectified. If it is made big all at once, it will easily lead to chaos."
"What we want to do is to first solve the platform and media issues and move from traditional platforms to the Internet."
"In order to respond to Internet entertainment, priority should be given to the entertainment and commercial development of cultural and creative content. As for considering private issues from the beginning, I think it is still necessary to rely on top academic groups to take the lead and create a craze. , it will be much easier to call on the public to participate.”
"However, this is only a problem in the performance industry. For example, some other intangible inheritance can be directly accessed on the Internet, which gives a lot of room for operation."
After hearing this.
Professor Liu frowned, obviously not satisfied.
However, I also know that what Xiao Tang said is correct.
It is indeed easy to cause too many problems if you make major changes all at once.
It is still necessary to start with the domestic academies.
Only when the ups and downs are effective can we really promote some enthusiasm.
Regardless of this or that attempt, the most important thing is still to allow folk artists to have a new "way of eating."
The solution is to help and support the lives of grassroots artists.
but.
Eat the meal one bite at a time.
The performance industry is developing step by step, but craftsmen can promote it directly on the Internet.
This is already a very good start.
"Recently, a large-scale variety show is being prepared, called "National Treasure". The related performance season will take the lead in this aspect. As far as I know, many people are waiting to see the results."
Professor Liu nodded at Xiao Tang's words.
This is the normal promotion model.
The central government will set an example, and the TV stations below will learn from it, and then form a chain, gradually promote, carry forward, and start to spread.
"Oh? Then Xiao Tang, please make arrangements. I'll go take a look early and learn from it."
"Ah? Mr. Liu, don't you know?"
Xiao Tang was stunned when he heard Professor Liu's request.
Then he said something weird.
"Then Li Jinglin is the music director of "National Treasure". It's obviously much easier for you to find him than to find me."
"?"
Professor Liu was stunned.
"Isn't he a judge at the Intangible Cultural Heritage Conference?"
"ah?"
Hearing this, Xiao Tang was stunned.
What Mr. Liu just said was that he had met Li Jinglin, and he didn't mention this part.
"How can he actually become a judge at this time?"
"Then you see, kid Li Jinglin is really awesome. He really knows a lot about music and intangible cultural heritage. He is really a senior expert!"
When it comes to this, Professor Liu is not sleepy.
"Amazing."
"Ahahahaha!"
Inexplicably, the two people reached a bragging consensus on the phone.
Chatted a few more words.
After hanging up the phone.
Professor Liu was moved.
I made a call to Li Jinglin.
"Professor Li! I heard that you are the music director of "National Treasure"?"
"Ah, yes, Professor Liu, what's wrong?"
"Ah! That's right."
"I just wanted to ask, when will you start recording the first episode?"
Professor Liu chuckled.
"Can you take me to visit, learn from it, and go to the site to see it for myself?"
In the opera section of Douyin, those born in the 1990s and 2000s are the main audience, accounting for 52% of the audience. The market is huge. Although the traffic that is active all year round is not as good as that of some giants, it still attracts millions of attention. .
It’s a ridiculous number, but it’s true.
I don’t know when the next chapter will be.
Probably a little later.
The deletion took too long.
But it will be updated.
(End of chapter)
