Chapter 311, Mercedes-Benz and BMW

Style: Science Author: flying tankWords: 5647Update Time: 24/01/12 06:52:54
"Hundreds of tons of gold, not counting the jewelry included, is indeed an astonishing amount of wealth. It's just that it's been decades since World War II ended, and no one has thought about finding them?"

The young man shrugged, clearly interested in the wealth.

"How could it not have been found? With the greed of cattle and Gallic chickens, how could they have let go of such a large amount of wealth? It's just that North Africa is very big, with millions of square kilometers.

Even if the military camp where the Golden Team set out was used as the starting point, with the capabilities of tanks and cars, it would still have a range of four to five hundred kilometers. Such a large area is still an underground base in the desert.

Niu Niu's MI6 and Gaul Chicken's intelligence department searched for him for more than ten years with no results, and finally had to give up. "The old man laughed.

"Official departments don't have it, but what about the democratic progressive groups? You have to know that many non-governmental organizations are more capable than the official government. The Pharaoh's pyramid is full of traps, and the tombs have been robbed, and even the corpses have been dragged out."

"Civil groups don't need to think about it. It's a military base. You must have a key to enter. If you don't have a key, you will pay heavy casualties if you force your way in. Even if the base defense system is breached, the base has a self-destruct program. Thousands of tons of explosives inside can send everything to the sky. .

And that is a desert, with problems such as extreme temperature differences between day and night, disorientation, and high temperatures. Although the area around the pyramid is desolate, it is always close to the city. The base is different. It is in the hinterland of the desert. Without special tools, even if you find gold, you cannot transport it out. . "

"In that case, uncle, why are you interested in it? Can you transport the gold out?" the young man asked.

"It wasn't possible before, because I couldn't enter the base without a key." The old man sighed, but his tone immediately changed and he said, "It's better now, because there have been no clues for decades.

MI6 and other departments have given up, and now they are taking out the keys and letting private groups look for them to see if anyone has the same luck and finds the gold. "

"Is Niu Niu so kind?" The young man shook his head. With Niu Niu's character, there is no ghost here. The sun comes out from the west.

"Beware of a conspiracy." The old man shrugged and said with a smile, "I am too familiar with MI6, this is basically a scheme.

Not to mention whether you can find gold, even if you can find it, it is a desert. Without transportation, it will definitely not be transported, and with transportation, it has not waited for you to load it into the car.

People from MI6 were already waiting outside.

Whether you want gold or your life, it's up to you.

This is a desert. We don’t need to shoot you. We can just throw you into the desert and you will become a mummy in less than two days. "

"In other words, the key is a bureau?"

"It must be a bureau. MI6 used a key and a document to kill countless people. I don't know how many people died in the desert this time, and they lost both their lives and money."

"In this case, uncle, why are you still interested in it? Can you avoid MI6 and transport the gold out?" Seeing that the old man said the situation was so serious, the young man did not understand what he meant.

"Of course gold is not good, there is no transportation, but jewelry is different. There are only four large boxes of several hundred kilograms, which are easy to bring out. The price is not low, at least a billion or even billions of dollars.

As for the key, if you can grab it, grab it. If you can't grab it, just sit back and wait at the golden burial place, wait for them to come to the door, get the key, open the base, take the jewelry, and leave.

By the time the MI6 people arrived, we had already escaped. "

"Sit back and wait, uncle, do you know where the gold and jewelry are?" The young man's eyes lit up when he heard the idiom "wait and wait."

"Of course, I was one of the soldiers who buried gold and jewelry back then. That bastard tricked us into taking poison. When I didn't take it, he crippled my leg.

I waited for decades to return to the base and tell him that the Führer failed and that I was the owner of the treasure. "

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A complete automobile production line is very large and can be divided into many small classified production lines, such as spraying, welding, stamping, final assembly, and more than a dozen production lines with different functions.

A complete production line of this size is worth tens or even hundreds of millions of dollars.

Because the price is too high and there are only a few manufacturers producing cars, the sales volume is still very good even if it is global, and most of them are supporting branches.

Of course, if you can sell a complete automobile production line, the profit will be huge.

For manufacturers, profit is the first priority.

So when I heard that Lei Weidong wanted to buy one or two complete automobile production lines and enter the small car industry, he was not short of money and could easily spend hundreds of millions of dollars.

Not to mention traditional automobile production line suppliers such as Siemens and Bosch, even automobile manufacturers such as Chrysler, Toyota and Ford are taking action.

no way.

The automobile industry has been so deeply involved that a brand-new automobile production line will fall behind in a few years.

It's like the Poussin production line imported from Volkswagen.

Strictly speaking, at the time of the negotiation, this production line was not lagging behind and had great technical advantages.

But after several years of negotiations, and by the time the production line was put into production and the first car rolled off the production line, Poussin was already lagging behind the rest of the world.

Fortunately, the mainland market is lagging behind. Although Poussin is lagging behind, it is still advanced compared to the mainland.

In addition, Poussin has many advantages. Not only is the leather durable, but the overall quality is very reliable. It only requires simple maintenance within a few years. In addition, its chassis is high and its passability is very good.

Not only can you travel on urban roads, but you can also travel on dirt roads at construction sites and in rural areas. Many people buy Poussin just to travel to construction sites and rural areas.

While it made great contributions to the transportation in the Mainland in the 1980s and 1990s, it also allowed Volkswagen to take off in the Mainland. However, these cannot deny Poussin's backwardness and there is no market at all in Europe and the United States.

Like Volkswagen, major car manufacturers have more or less second-hand production lines, so they naturally want to deal with the production lines to Lei Weidong.

Even though it is a second-hand production line, its value is more than ten million US dollars.

Among them, the most depressing one is Volkswagen.

First of all, they have production lines that are ready to be shut down. Even if the Poussin-type production lines are handed over to Modu, there are still a few other types.

According to the production scale planned by Lei Weidong, if the production line can be sold to Lei Weidong, the profit will be at least 20 million US dollars, which is much better than mothballing the production line.

Cars are not like airplanes. According to international practice, once the production line is sealed, unless it is sold at a low price, the possibility of restarting is very low.

But selling the production line to Lei Weidong is not good either.

Because the Poussin, which they co-produced with Volkswagen, has just opened the market, and Audi, which co-produced with Yiqi, has not yet rolled off the production line, if they sell the production line to Lei Weidong again.

The small cars produced can easily have an impact on it, even if it has little impact on the northern market, it will have little impact on the southern market.

The public knows who is working with Lei Weidong, and it can be said to have a huge influence in the south.

Also, Lei Weidong is not from the mainland.

The cooperation between Volkswagen and Modu can be said to have the upper hand. They not only grabbed the market and made a lot of money, but also firmly maintained the technology.

The same cannot be said for Lei Weidong. Although it is also a joint venture, it is definitely Lei Weidong's word. It is impossible without transferring technology.

Once Lei Weidong's company digests the technology in the hands of Volkswagen, and if it is better than its predecessors, Volkswagen will be in big trouble, which is equivalent to shooting itself in the foot.

But if we don’t sell it, what will happen if other companies take advantage of it?

Just when Volkswagen was hesitant, a group of Americans came to Xiangjiang in a very low-key manner, walked into the Oriental Group and knocked on the door of Lei Weidong's office.

"Hello, Mr. Iacocca, welcome to Xiangjiang." Looking at Li Iacocca, who was over sixty and a little tired, Lei Weidong took the initiative to reach out his right hand and shook it vigorously a few times, and used Welcome in fluent English.

"This is my partner, Miss Hua Yihan."

"Hello, Mr. Lei, hello Miss Hua Yihan."

After Lee Iacocca shook hands with Lei Weidong enthusiastically, he shook hands with Hua Yihan and said, "Lei, I heard about your achievements when I was in the beautiful country.

At that time, I thought you were not an old man but also a middle-aged man. Unexpectedly, after meeting me, I realized that you are so young. Compared with you, I, an old man, have half my feet in the coffin. "

During this period, Lee Iacocca's life was very difficult. The failure of cooperation with FAW made him controversial at Chrysler.

You know, you know, in order to open the market in the mainland, Chrysler spent no less time than Volkswagen, and the negotiations with FAW lasted for several years.

First, let FAW introduce Chrysler engines. After they were satisfied with their use, they launched the Dodge 600 production line supporting the engines. The matter was almost settled.

Lee Iacocca actually took the opportunity to raise prices at the last moment, leaving FAW in a passive position.

He thought there was nothing FAW could do, after all, the engines had been bought, but he didn’t expect Volkswagen to show up.

It said that it can provide FAW with Audi 100 vehicle technology at an extremely favorable price.

Compared with the Dodge 600, which was about to be eliminated, the Audi 100 was a new model of Volkswagen at that time. It was much better than the Poussin in Shanghai. The most important thing was.

The Audi 100 production line can also be matched with Chrysler engines.

In other words, if FAW introduces the Audi 100 production line, it will not have to import the engine.

Of course, Chinese people value face and will not give up anything less than 10,000 yuan.

Considering that it had been talking to Chrysler for several years and was happy to cooperate on the engine production line, FAW made one last attempt and sent a delegation to the United States to discuss the price of the Dodge 600 production line with Chrysler.

Unexpectedly, the arrogant Lee Iacocca did not even show his face, but only sent his men to negotiate.

During the negotiations, although FAW revealed that it was in contact with Volkswagen and was preparing to introduce the Audi 100 production line, Lee Iacocca and others believed that this was a bluff by the Chinese side.

Unmoved and still insisting on the price, it can be said that the arrogance of the largest country has been brought to the extreme.

Faced with Lee Iacocca's sky-high asking prices, the Audi 100 vehicle production line can also match the Chrysler engine, which is not only technologically advanced but also cheaper.

FAW decided to change direction and cooperate with Audi, so Chrysler's Dodge 600 production line fell into its hands.

Knowing that something had happened, Lee Iacocca hurriedly flew to the mainland to remedy the situation and reduced the price of the Dodge 600 production line to a symbolic $1.

Unfortunately it's too late.

FAW is very angry at its back-tracking. It feels like Japan and Stupid Cars did in the past few years. They will try to trick you every chance they get. Think about the tuition fees they paid in the past cooperation with Japanese Stupid Automakers.

FAW doesn't dare to take over Chrysler's Dodge 600 production line. One dollar seems cheap and free, but anyone who knows the business knows that free things are the most expensive.

In addition, he had a great time talking to the public and directly rejected Lee Iacocca, causing Chrysler to lose the best opportunity to enter the mainland.

Now Chrysler has only Lei Weidong. If it fails again, Chrysler will completely lose the mainland market.

As a businessman, Lee Iacocca knew how huge the mainland market was. If he really lost it, he would have no choice but to step down and get out of Chrysler.

If he doesn't want to step down, he must win the order from Lei Weidong and use another way to enter the mainland market.

"You're welcome, Mr. Iacocca."

Lei Weidong smiled and led Li Iacocca and his party to his office, asked his secretary to bring coffee and fruit, and chatted enthusiastically.

After chatting for a while, after everyone else left and only Lei Weidong, Hua Yihan and Lee Iacocca were left in the room, Lee Iacocca, who couldn't bear it anymore, went directly to the topic.

"Ray, I heard you want to invest in a modern and good car factory."

"Yes!" Lei Weidong nodded and said, "The land has been applied for, and water, electricity and factory planning are in progress. If it is soon, the purchase of the production line will be started after the year."

"Chrysler Automobile Company has a modern automatic production line with a standard production capacity of 120,000 vehicles. At full capacity, the annual production capacity will exceed 160,000 vehicles. I wonder if you are interested."

Read the book

"160,000 units, that sounds ok. Is it the Dodge sedan assembly line? With all due respect, this production line is too backward. Not only compared to the production lines cooperated by Volkswagen and FAW, it is also out of date compared to Poussin."

Lei Weidong shook his head and said, "I have money. I don't care if I spend tens of millions or 100 million more. The key is that the production line must be advanced. Even if it cannot be the best in the world, it must be in line with the mainstream. Otherwise, how can I compete with the public?" .

“Compete with the masses!”

Lei Weidong's words made Lee Iacocca silent for a while, then he bit down and made up his mind, "Mr. Lei, I think you have misunderstood. Our Chrysler company is one of the three major automobile companies in the United States.

With an annual output of more than two million cars, how can it be possible that there is only one assembly line for Dodge sedans? What I want to introduce to you is the most advanced production line of our Chrysler company that has just been put into production.

Compared with Dodge sedans, this production line has much higher technological content and higher degree of automation. If you are interested, I can arrange for you and Ms. Hua Yihan to go to Chrysler for an on-site inspection. Take a look and you will know what I am talking about. True or false. "

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Just before Lei Weidong negotiated with Lee Iacocca.

A man who looked to be in his thirties walked into the door of the National Trademark Office.

"Sir, what can I do for you?" Seeing that the visitor was wearing a suit and tie, he looked like a successful person. The registrar did not dare to neglect and asked enthusiastically.

"I want to register two trademark names." The visitor looked at the registrar and said.

"Registered trademarks, two." The registrar nodded and asked, "What name do you want to register? What category?"

Let alone the 1980s or the 1990s, Chinese people didn’t have much idea about trademarks, otherwise there wouldn’t have been incidents where brands that had not changed for decades were suddenly sued for infringement.

Of course, even if we don't pay attention to it, it doesn't mean that we don't have it. Especially with the opening up, Hong Kong, Taiwan and foreigners entering the mainland, the number of people who pay attention to trademarks continues to increase.

Although the proportion is small compared to the population, there are still a lot of people considering the huge population base of the Chinese people. At least people from the Trademark Office come to register trademarks every day, so the registrar is not surprised and treats the visitors as ordinary customers.

"Car categories, as for the trademarks, one is called Mercedes-Benz and the other is called BMW." The person said.

"Automobile category, are you sure it's the automobile category?" The registrar was stunned for a moment when he heard this, then looked at the visitor and said, "According to the law, registration of automobile category trademarks must be for enterprises, and individuals are not allowed."

"Of course I know it's not allowed for individuals. This is the name of our company, XX Automobile Manufacturing Co., Ltd." The visitor didn't talk nonsense to the registrar.

Just take out the company's registration information, the company's authorization letter, your work permit and ID card, and place them in front of the registrar.

"Is it okay to have these? How about I call your leader?"

"Call, no, no need."

Looking at the company information and authorization letter in front of him, the registrar shook his head and said, "However, according to the regulations, we have to verify it. You also know that this thing may be fake. It won't take too long. We can just call to verify it." ”

"Check it, yes. I want to ask if these two names have been registered before." The middle-aged man asked.

"No, absolutely not." The registrar recalled it carefully and said in a positive tone.

Mercedes-Benz and BMW, which became famous in later generations, were not called these two names at first.

The full name of BMW is BMW, and the full name of Mercedes-Benz is Merz.

In the Xiangjiang and Haojiang areas, the Chinese name of Mercedes-Benz is Pingzhi, while in Wanwan it is called Mercedes-Benz.

The luxury cars Mercedes-Benz and Mercedes-Benz in Hong Kong movies are actually Mercedes-Benz, and they have different names in the two places.

As for BMW!

The Chinese names of BMW in Xiangjiang and Wanwan are the same as BMW in the mainland, but this name was given later, and it was originally called Bayer.

This is a direct transliteration of the English name of BMW.

However, with the development of the economy, the demand for buying imported cars has greatly increased.

Some businessmen in Xiangjiang saw this business opportunity. In 1989, a gentleman from Xiangjiang decided to distribute "Bail" cars in the mainland. At that time, BMW's Asian headquarters was in Singapore.

This gentleman’s wife is a Singaporean, and their family has a close relationship with BMW Asia Headquarters. In this way, they successfully obtained the exclusive agency rights for BMW to operate in the mainland.

On March 14, 1989, BMW's exclusive agent in China, BMW Maria Automotive (China) Co., Ltd., was established and registered the word "BMW" as a trademark.

Because the name BMW sounds noble compared to Bayer, the mainland stopped using the name Bayer in 1992 and started calling it BMW, which is still used today.

After switching to BMW, it suddenly became popular in the domestic market, and its temperament and brand effect are very well understood.

In addition to BMW, the same is true for Mercedes-Benz.

European Mercedes-Benz is not called Mercedes-Benz. The full transliterated name should be Mercedes-Benz. The reason why it is called Mercedes-Benz is that it was a new trademark registered later.

Because the names BMW and BMW are deeply rooted in the hearts of Chinese people, and both the names BMW and Mercedes-Benz are catchy, much better than Mercedes-Benz and Bayer.

So later, not only in the mainland, but also in many areas of Wanwan and Xiangjiang, everyone also called Mercedes-Benz and BMW.

After confirming that there were no problems with the company information and that the names BMW and Mercedes-Benz had not been registered, the middle-aged man obtained the registration information.

After confirming that it was correct, and remembering the big boss's instructions, the man immediately called Lei Weidong in Xiangjiang and reported the news.

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