A son-in-law and a son-in-law, Lei Weidong is not a son-in-law who climbs high. His net worth is far more than that of Tycoon Le. For the sake of her daughter's happiness, Mrs. Le thought of preparing more dowry for her daughter.
"Auntie", thank you for your kindness. I still don't need the money. The funds I used this time are a bit large. A few hundred million more or a few hundred million less doesn't make much difference. "
Not knowing whether Mrs. Le really wanted to help him or was just testing to see if he was greedy for money, Lei Weidong smiled and refused.
"A few hundred million is still a decimal. There is not much difference between having and not having it. Xiaolei, it seems that your business is too big for even a few hundred million to look down on you." Regarding Lei Weidong's refusal of her help, Mrs. Le's face showed a trace of emotion. Appreciative glances.
A manly man, if you want money, make it yourself. Only a gigolo would do it.
However, hearing Lei Weidong's tone, he didn't take hundreds of millions seriously, which made Mrs. Le a little unhappy.
This is not thirty years from now.
These days, a millionaire is considered a millionaire and can buy several houses in Xiangjiang.
With a net worth of 100 million, not only can he live in a villa, use luxury cars and date female celebrities, he can also be ranked among the top 100 in the Hong Kong rich list, not to mention hundreds of millions in cash.
Only wealthy families have such a large capital flow.
That is to say, Le Tycoon is getting older, thinking about retirement, and has withdrawn funds from the business, leaving only the basic ATV in his hands, otherwise he would not have hundreds of millions in cash.
"Mom, Brother Dong really didn't lie to you. My cousin Yazi was involved in the whole process of this loan. Just ask her and you will know. The amount is definitely beyond your imagination. It is in units of tens of billions of Hong Kong dollars."
Seeing that her mother was a little angry, Le Huizhen came over, put her arms around her neck, and spoke into her ear to persuade her.
"In units of tens of billions of Hong Kong dollars, Yazi, is it true?" Mrs. Le was surprised by her daughter's words, and turned to look at Yazi and asked.
"Yes, auntie, Brother Dong didn't lie to you. The amount of the loan this time is beyond your imagination. Otherwise, we wouldn't have asked for a loan from the bank in Ribun. The plates in Xiangjiang are really too small to eat so much. Big list.”
Yazi sat next to her aunt and explained in a low voice: "The reason why it is so big is because the opportunity is rare. If you miss it, you will have to wait for several years. Brother Dong said.
If we invest more now, our family fortune can increase several times or even more than ten times, and we can truly become the richest man in Hong Kong. "
"The richest man in Hong Kong, we older generation are being targeted by you guys before we leave." Le Tycoon laughed when he heard this and said:
"The best business in Xiangjiang now should be real estate. Xiao Lei, you are already the king of Xiangjiang. The purpose of the loan is to continue your efforts and expand your territory."
"Li Chaoren, Uncle Li, and Zheng Daheng, all the old land kings, are all trying to get land like crazy, stealing a few deals from me. How can I, the new land king, admit defeat?
What's even more annoying is that they are either supported by Standard Chartered or HSBC, and they can make huge profits by using bank money to do business.
I didn't have their connections and wanted to maintain my advantage, so I had no choice but to get a loan from Riben. Lei Weidong nodded and said, "But in addition to real estate, I am also investing in industry. I am doing clothing, shoes and hats as a supplement to real estate." "
"It's not enough to supplement the industry with clothing, shoes and hats. You also need Adam's apple. Xiao Lei, have you ever thought about joining Asia Television? If you make the television station number one in Hong Kong and control public opinion, you will be the real one. The richest man in Hong Kong.
Not to mention the Governor of Hong Kong, not even HSBC dares to offend you. "Le Daheng said meaningfully.
"Join ATV, uncle, I heard that you only have half of ATV's shares, and you want me to take the other half." Lei Weidong's eyes lit up when he heard that he could stay at ATV.
This is the only free TV station in Hong Kong, and its influence is much stronger than that of newspapers.
"Not only do I want you to take over the other half of the shares, I also hope that you will make ATV bigger and stronger, surpassing TVB and becoming the number one in Hong Kong." Le Tycoon nodded and said:
"This is my unfinished wish, I hope it can come true in your hands."
"Uncle, you can buy shares in the TV station, but forget about the management and leave it to Azhen. I have too many things to take care of." Lei Weidong shook his head, saying that he didn't have time.
"I grew up watching A-Zhen. I know her talents very well. She can defend the city, but not attack. In her hands, ATV will not be the best in Hong Kong. At most, it will be equally divided with TVB."
Le Daheng shook his head and said that Le Huizhen was still a little immature and needed to continue learning.
"Uncle, please forgive me."
Lei Weidong was silent for a while, then decided to help his wife and said, "ATV's failure to compete with Wireless is determined by its business model, and it will be the same for anyone else.
If you want to surpass wireless, you must change your business philosophy. "
"Change the business philosophy, Xiao Lei, what you mean is that there is a way to surpass TVB." Le Tycoon and Shao Daheng are good friends, and Shao Daheng's help is indispensable for being able to stay in ATV and gain a foothold.
But no matter how good the relationship is, it can't cover up the competitiveness in the business world.
Le Tycoon does not expect ATV to surpass TVB. As long as he can suppress it for a period of time, in half a year, he can retire with peace of mind.
"Uncle, I'm going to show my shame." Looking at Le Huizhen's encouraging eyes, Lei Weidong organized his words and said, "There are two reasons why TVB can become the number one in Hong Kong.
The first is that it was established early and is the first free Chinese TV station in Hong Kong. It is deeply rooted in the hearts of many citizens, especially the older generation. Many people habitually watch TVB first before watching other channels when they turn on the TV. "
"Indeed!" Le Tycoon nodded, "Not to mention ordinary citizens, even me, when I turn on the TV, I will subconsciously watch the wireless station's programs first."
"To break this habit of citizens, we can only use exciting programs, just like the TV series "The Transformation of the Silkworm" a few years ago. When it was broadcast, the ratings were higher than those of TVB, almost dominating Hong Kong." Lei Weidong said.
"The Transformation of the Silkworm" is a classic TV series launched by Asia Television's predecessor, Li's Television.
It became a hit as soon as it was released, causing TVB to cancel several popular dramas but was unable to regain the ratings.
At their wits' end, TVB resorted to a cunning trick and paid heavily to the actor Xu Shaoqiang of "The Transformation of the Silkworm", making him disappear for a long time and withdrawing from the performance of "The Transformation of the Silkworm".
There was no other way, so the producer had no choice but to change the script and make clever use of the plot. After the protagonist practiced the 'Celestial Silkworm Kung Fu', he broke out of his cocoon and changed his appearance, and naturally changed to another protagonist.
Although the audience not only did not resist, but actually praised the show, the ratings could no longer suppress TVB and the opportunity to move back to the final round was lost.
"Xiao Lei, what you mean is that we increase our investment in TV series to win back the audience from TVB." Le Tycoon asked, stroking his beardless chin.
"No!" Lei Weidong shook his head and said, "Good products are not cheap, and good products are not cheap. Although good TV series are related to scripts, actors, and directors, large investments are essential.
The popularity of "Celestial Silkworm" made TVB use dirty tricks, but it did not help the profits of Li's TV station much, so that Li's TV station's parent company lost confidence in the TV station and sold it. "
"Indeed, ATV's ratings conversion is so poor!" Le Tycoon nodded and sighed, obviously very touched.
Spending huge sums of money on TV dramas to gain back the ratings and increase advertising costs is very small. All in all, it may even be a loss. It is better to produce some TV dramas with a small investment.
Over the years, ATV has been profitable in the hands of Le Tycoon.
A key reason is that after Le Tycoon moved to ATV, he gave up competing with TVB and just wanted to keep 4, but it turned out to be profitable, which left many people speechless.
"The development of Wireless is divided into two stages, before Shao Daheng moved in and after he moved in." Lei Weidong continued, "Before Shao Daheng moved in, Wireless, although domineering, did not have the sharpness to dominate the world.
But it was different after Shao Daheng moved in. Wireless was the dominant player in the TV market, which meant that Eagle Country was not allowed to monopolize, otherwise Wireless would have beaten ATV to the ground.
Uncle, don't be upset, I am seeking truth from facts. "Seeing that Le Daheng's face looked a little ugly, Lei Weidong quickly explained.
"If I didn't know this, I wouldn't have given up to Brother Six." Le Daheng waved his hand and said that there was no need to explain. He had dominated the mall for decades and was broad-minded. He would not be angry about such a trivial matter.
"Wireless's success in Shao Daheng's hands has a lot to do with the influence of the Shaw family in Nanyang." Seeing that Le Tycoon was not angry, Lei Weidong continued:
“It is also a popular TV series, but ATV can only stand alone in Hong Kong and make very little money.
However, Wireless can use Wanwan and Southeast Asia to make money.
As far as I know, in the year when "The Condor" became popular in Southeast Asia, TVB let the starring actors of "The Condor" tour in Southeast Asia, earning TVB hundreds of millions of Hong Kong dollars in profits in just half a year.
Although other TVB dramas are not as popular as "The Condor", they win more with less. Taken together, they can earn hundreds of millions of Hong Kong dollars in profit for TVB from the Nanyang region every year.
This allows TVB to have the money to invest more in TV series. Even if it is at a disadvantage for a while, it doesn't matter. It can win back by making a few more movies. "
"Xiao Lei, I understand what you mean. If ATV wants to defeat TVB, the key is not in Hong Kong but overseas."
"Enemies!" Lei Weidong shrugged and said with a smile, "Xiangjiang is just a city with a population of several million. Compared with the tens of millions and hundreds of millions of market revenue outside, it is too small. Only by seizing the overseas market can we There is a future.”
"How to catch him, using the family's power like Shao Daheng did, but we..." Le Daheng shook his head.
In fact, many people have seen the profit model of wireless.
But just like no matter where you put Einstein's theory of relativity, few people can learn it.
The power of the Shaw family in Nanyang is the result of decades and generations of hard work. Other rising families want to imitate, but even if they have the ability, they will not have the opportunity.
The rise of the Shaw family has a lot to do with World War II.
If the Japanese army hadn't destroyed too many families in Nanyang, leaving a huge power vacuum, the Shaw family wouldn't be able to develop now!
Although there are still wars in many places, the overall environment is peaceful.
In peacetime, it is easy for an individual to jump between classes, but it is too difficult for a family to jump as a whole across many countries.
"It's definitely not possible to imitate Shao Daheng. We don't have that time, but we can overtake in corners." Lei Weidong said with a smile.
For a reborn person, the biggest golden finger is knowing history.
"Why?" Lei Weidong's words cheered up Le Daheng.
"Going north and going south." Lei Weidong pointed to the north and did not continue.
"I'm going to see how the food prepared in the kitchen is going. Xiao Lei, you chat with Lao Le and stay for dinner tonight." Mrs. Le stood up knowingly and took the second lady, third lady and Le Huizhen with her. Leave with Yazi.
"The north is a huge market. Not to mention the one billion people in the country, but also in Guangdong Province, there are hundreds of millions of people with similar living habits to Xiangjiang. If ATV can be launched in Guangdong Province.
Just like CCTV and provincial TV stations, they radiate to Guangdong, Guangdong and Guangxi. This is a great boost to ATV. If nothing else, advertising revenue can increase several times or even ten times. "
With only himself and Le Daheng alone, Lei Weidong let go. Everyone knew that Lei Weidong was pro-Mainland, and it was normal to say good things about the Mainland to attract people to invest.
"If we can land in Guangdong Province, it will be a quick move. Although Guangdong Province is not as wealthy as Xiangjiang, the consumption power of hundreds of millions of people is higher than that of millions. But it is difficult to land in Guangdong Province, not ordinary difficulty." ." Le Tycoon sighed.
"You have to do it only if it is difficult. If it were easy, Shao Daheng would have done it already." Lei Weidong encouraged Le Daheng, "This is a long-term goal that will take several years or even more than ten years to complete.
As long as we persevere and demand ATV according to the standards of mainland TV stations, even if it couldn't be launched before 1997 because of the people from the Eagle Country, it will be possible after 1997. "
"What about going south?" Le Daheng asked.
"Uncle, do you know Haojiang TV Station?" Lei Weidong pointed his right hand in the direction of Haojiang and asked.
"I know, it's said that those who are losing money will go bankrupt. Mr. He asked Tycoon Shao to help invest, and Tycoon Shao didn't want the free shares. He was really losing too much.
The annual expenditure is tens of millions of Australian dollars, and the advertising fee is only a few million. Without subsidies, it is impossible to continue. Xiaolei, do you want ATV to move into Haojiang TV Station? "
"Yes!" Lei Weidong nodded.
“If ATV is allowed to take over and become a major shareholder, let ATV take over. If not, we will let private investors take over, although private shares are not allowed now.
But if the losses continue, even if the Portuguese have money, they will not be able to bear it and will definitely carry out reforms. "
"I have some relationship with Mr. He. It is still possible to move into Haojiang TV Station, but Xiaolei, you have a way to turn Haojiang TV Station from losses to profits."
Le Tycoon asked.
Compared with Xiangjiang, Haojiang has a smaller population, with only a few hundred thousand people. It is difficult to support a TV station with such a small population, not to mention that Haojiang is too close to Xiangjiang. Many people watch TV programs from Xiangjiang.
There is no need to add an outdoor antenna, you can watch with the antenna that comes with the TV. This makes how Haojiang TV Station can compete with it.
Chapter 260: The future of ATV
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