In the blink of an eye, a week passed.
Under the management of Yang Jiaen, the operation of Ax Company has become more and more standardized. All employees in all departments have been fully staffed and are performing their duties in an orderly manner. Yang Chen does not need to worry about it at all.
On this day, she came to Yang Chen's office to report on her work.
"BOSS, a werewolf killing APP was launched this morning."
"They move really fast..."
Yang Chen murmured, but he was not too surprised.
Obviously, he is not the only one who is optimistic about the werewolf market.
There is never a shortage of smart people in this world. If he can see the business opportunities here, others will naturally see them too.
He was just one step faster than the others.
The new werewolf killing APP has entered the market, indicating that competition has begun.
There is never a shortage of followers in the market.
Yang Chen believes that at least dozens of game companies are now working overtime to produce Werewolf Killer games, intending to come in and get a piece of the pie.
In the next one to two months, at least thirty to fifty werewolf killer games of the same type will appear on the app market, and then the bloody storm will begin.
As for who can have the last laugh, it depends on their respective methods.
"Their game uses the name 'Werewolf', which constitutes infringement. Do we want to sue it?" Yang Jiaen asked again.
"Of course we have to sue!" Yang Chen explained. "You ask the legal department to send a lawyer's letter to their company, asking them to shut down the server immediately. Then report them to major app stores and ask the marketers to remove the game."
There is no mercy in market competition. You must spare no effort to attack your opponents.
As the first person to take advantage of the situation, "Zhenglang" has already taken the lead, so naturally he cannot let others catch up.
"Ok, I see."
Yang Jiaen nodded and added: "However, even if the server is closed and rectified, it will not cause much loss to them. As long as they change their name, they can continue to go public and make money."
"There is nothing we can do about it. After they finish the rectification, we will sue them for infringement of the stereotyped character and let them continue to remove it from the shelves and modify it..." Yang Chen shrugged. "This way we can at least fight for a while. What do you think?"
"I think that while attacking our opponents, we must also increase our publicity efforts to make "Zhenglang" the only first choice for werewolf killing enthusiasts, so that passers-by who have never played werewolf killing games can become werewolf killing enthusiasts." Yang Jiaen road.
"Okay." Yang Chen nodded, agreeing with her idea.
Now there are more than 30 million in the company's account. If this money is not spent, it will be a huge waste. But the company has nothing to spend money on right now, so the best way is to use it to promote the game.
"Do you have a specific plan?" Yang Chen asked again.
"In view of the current werewolf killing market, I have made three promotion plans." Yang Jiaen was obviously well prepared and put a plan in front of Yang Chen, "First, title sponsorship of variety shows, just like BOSS previously sponsored Like "Dinner", it will increase the popularity of "Zhenglang". Secondly, cooperate with the live broadcast platform to allow anchors to use the "Zhenglang" APP to live broadcast the werewolf killing game, attracting fans to register for the game. Thirdly, organize offline competitions to expand The influence of Werewolf.”
"Okay!" Yang Chen glanced at her in surprise, his tone full of appreciation.
As expected of a master's degree in marketing from Columbia University, he does have two skills.
The plan in her plan is very consistent with what Yang Chen knows about the future development direction of Werewolf.
"Just follow your plan. These three promotion plans can be carried out at the same time." Yang Chen made a decision and decided to take a three-pronged approach. "Does the company still have enough money?"
"That's enough." Yang Jiaen said.
"Which variety show do you plan to sponsor?" Yang Chen asked again.
"I haven't thought about it yet." Yang Jiaen shook his head slightly, "Apart from "Dinner", there are currently no other variety shows involving werewolves on the market. Even if you sponsor, the income will be very low... So, still The BOSS needs to make the decision.”
"Let me think about it..."
Yang Chen began to ponder. Suddenly, an idea flashed in his mind and he said, "I thought of a program!"
"What program?" Yang Jiaen asked.
"Quickly!" Yang Chen didn't give in.
"Quick Book?" Yang Jiaen looked puzzled. "Quick Book" seems to have nothing to do with Werewolf.
"That's right." Yang Chen seemed to see Yang Jiaen's doubts and explained: ""Quick Book" has nothing to do with Werewolf. However, if we sponsor it, we can make changes to the program and add a Werewolf section. .In this case, doesn’t it matter?”
"Yes!"
Yang Jiaen's eyes suddenly lit up.
Her previous ideas were too narrow-minded.
Who are they? They are sponsor dads!
As a father, you should educate your son how you want to educate him.
If there are no conditions, then create the conditions yourself.
As long as the money is in place, all rules will be broken!
"You should first communicate with the Kuaiben program team to see if this plan is feasible. In addition, if necessary, we can also ask a Kuaiben host to be the spokesperson for "Zhenglang", which should make it easier to negotiate. ." Yang Chen said.
"Okay." Yang Jiaen nodded, indicating that he understood.
Zhou Shuren once said: Don’t be a bastard if you have money.
No one has trouble with money, and Kuaiben is no exception.
Soon, they reached a preliminary intention with the program team.
The next day.
Yang Jiaen flew to Changsha, southern Hunan, and had further discussions with the program team.
The negotiation process went very smoothly, and the cooperation plan was finalized on the same day.
"Quick Book" is originally a program that consists of several game sessions. Although these game sessions are very childish and embarrassing, the ratings of the show are indeed not low.
After their discussion, the production team of "Kuaiben" will replace one of the games with Werewolf.
Make one season first, twelve issues!
"Zhenglang" will separately sponsor the werewolf killing session.
The total sponsorship fee for the twelve episodes of "Kuaiben" is 30 million, which is 2.5 times more expensive than the sponsorship fee for "Fan Bureau".
In addition, the company also signed an endorsement contract with Sister Mango, worth 20 million for two years.
The next day, Yang Jiaen returned to the company and placed the two contracts in front of Yang Chen.
Yang Chen opened the contract, looked at it, and smacked his lips: "Sponsorship and endorsement, 50 million is gone in one fell swoop, the money is really not spent!"
"Actually, we only need to pay 15 million now."
Yang Jiaen explained: "According to the contract we signed with "Kuaiben", the sponsorship fee will be paid in three installments. After signing the contract, one-third of the fee, which is 10 million, needs to be paid immediately. After that, they started recording the program , when all twelve episodes of the program are produced and confirmed by both parties, the other one-third of the sponsorship fee will be paid. After all twelve episodes of the program have been broadcast, the final balance will be paid."
"The same goes for Sister Mango's endorsement fee, which is paid every six months, 5 million each time!"
"In other words, the company only needs to pay 15 million now, and the remaining expenses will be paid slowly later. With the company's profitability, there is no pressure to pay the remaining expenses."
15 million sounds much lighter than 50 million.
Yang Chen nodded slightly, signed his name on the contract, handed the contract text to her, and said with a smile: "Thank you, thank you for your hard work."
"You're welcome, this is my job." Yang Jiaen quickly put away the contract and said with a genuine smile.
"According to tradition, we should open a bottle of red wine at this time to celebrate. Unfortunately, I forgot to prepare..." Yang Chen looked at his watch, then looked at her, and invited: "I happen to have time now, why don't you go out for a drink? "
Yang Jiaen's expression moved slightly, his eyes flickered towards Yang Chen, and a smile appeared on his face: "Okay!"
