"Everyone, please give us your opinions. In your opinion, are there any aspects of the low-sugar version and the honey-sweetened version of sour plum soup that are not good enough or can be improved?"
Dandong sister suddenly became angry and widened her eyes: "Wait a minute! Where is the explanation?!"
Bai Huitian followed suit: "That's right! You were deceived by Nuan Nuan. What's the explanation for why you did this?"
"OK! OK! Talk right away."
Su Huai raised his hands in surrender, thought about his words, and vomited his thoughts a little.
“It’s actually very simple. When we make two different extremes of the same product and then clearly distinguish them with appropriate descriptions, then their value and efficacy will be polarized at the same time.
Consumers will clarify their needs through comparison - I want to supplement sugar, I want to relieve the heat, I am greedy but do not want to gain weight...
Originally this need was vague.
But now, through our guidance, or perhaps being driven by friends, the need suddenly became clear.
Coupled with the boost of popularity, the question of 'should I buy it' naturally turns into 'which one should I buy'.
The taste of the high-sugar and honey version is actually quite good, above the market average, and consumer satisfaction is not too low.
And what will be the reaction of people who drink the low-sugar version and find that they are not used to it?
Some people may be completely disgusted with sour plum soup products and will never try them again.
Some of them gave up drinking the low-sugar version and instead bought the high-sugar and honey version for a second try.
Then we'll have one more chance to keep her.
The last part is also not suitable for me, but when I saw the high-sugar version, I strengthened my belief: Of course it doesn't taste good without sugar, but I want it to clear away heat and keep me healthy and not gain weight!
So at this time, the taste problem is effectively hidden.
The real benefit of hiding taste problems is to avoid comparison with well-known brands on the market.
If someone complains: 'The taste is far worse than that of Xinyuanzhai. '
So without our explanation, many people will spontaneously refute:
'Sure, it's freshly brewed and no sugar is added, how can you compare! '
If you don't want to get tired of it, drink the low-sugar version. It's full of herbal aroma and is more authentic than any other vegetarian food. '
Lo and behold, the power of contrast is harnessed by our clever constraints.
If we only make a popular version that won’t slip away, then we’re actually not outstanding enough, right?
Now we do two extreme versions, which are immediately different.
Don’t compete with big brands for taste, use dual versions for multiple conversions, lead to internal conflicts, intensify enthusiasm for discussions, and downplay the purpose of profit with stories...
All of the above are the reasons for our success.
In fact, I dare to assert that eventually there will be quite a few people who feel that it doesn’t taste good in their hearts, but insist on saying that it tastes good! Why doesn't it taste good? How fresh the taste is! Is it because you don’t know how to taste?
In this way, on the premise that the actual gap is not that big, our reputation cannot collapse.
After the military training is over, the popularity gradually wanes, and a decline in reputation is inevitable, but as long as it doesn't collapse, it will still sell and make money next year.
It is not impossible for it to even gradually become a unique tradition of our school.
Looking back now——
What I did just now seemed to take away your multiple choices, but in fact, I strengthened your intention to choose.
When you really make a choice, you will firmly stand on a certain side.
Chen Nuanhan, now let me ask you again: low sugar or high sugar? "
"ah?!"
Chen Nuanhan's heart was beating wildly when he was suddenly called. It seemed to be beating so fast for the first time in his life.
It felt like I was skipping class but was suddenly called upon by the teacher, so I inevitably fell into panic. My thoughts couldn't focus on answering the questions. They drifted further and further away, and the more I thought about it, the more panicked I became.
"Um...high in sugar, right?"
The roommates looked at her strangely, not understanding why she was so hesitant.
As everyone knows, she is not troubled by the problem at all, but is disturbed by the impulse that flashes out of her heart at a certain moment.
Fortunately, her fanatical roommates didn't let those emotions overwhelm her again.
They exploded.
"Wow! Su Huai, what on earth do you do at home?!"
"What a big deal, her uncle!"
"Awesome! I can't think of any words to praise you. Really, I think it's unreasonable for you not to make money."
"Yeah!"
Bai Huitian held her face in exaggeration: "How on earth did you come up with those ideas? I was dumbfounded!"
Wu Qizi shook his head and sighed: "Listening to your words is better than reading ten years of books... The most exquisite thing among them is the grasp of human nature, wonderful, wonderful to the extreme!"
The only one who was qualified to speak but did not immediately praise Su Huai was Li Chengguo.
His fat face was covered with sweat, he kept rubbing his hands, his breathing was heavy, and his eyes were shining with strong joy, excitement, hope and panic.
You guys have finished flattering me, what can I do? !
I have a stupid mouth to begin with...
After being speechless for a long time, he suddenly said: "Xiao Su, I don't understand these things, so just tell me how to do it. I guarantee that nothing will go wrong!"
Su Huai laughed dumbly and casually arranged a job for him.
"First do a good job in logistics and production, which are things you are good at, and then ensure hygiene. It is best to do a general cleaning today.
Hurry up and make a banner tomorrow morning. Remember to highlight Jishengtang’s secret recipe of sour plum soup, highlighting the century-old brand and pure craftsmanship. But don’t be in a hurry to hang it up, wait for my arrangement.
The rest is my job, you just sit back and wait to get paid. "
In front of outsiders, Su Huai's politeness was impeccable, but Li Chengguo had already lowered his head willingly.
This is not because of a piece of hot-sounding rhetoric, but because of the clear and feasible ideas in it.
Whether a business can be done or not, market potential is important, but the most important thing is always the fundamental logic that can break out of the competition.
There is that thing, awesome;
No, you are a fool who defrauded investors.
The idea displayed by Su Huai was truly awesome that they couldn't fully understand, but they were indeed shocked.
"Tell the truth."
Li Chengguo, who suddenly felt relaxed, rubbed the back of his head and smiled innocently.
"Even if you ask me to look up information on my phone and repeat it exactly as it is, I still can't do it! How did you get such a brain?"
His words instantly resonated with the girls.
The five girls nodded like chickens pecking at rice, starting a new round of boasting.
There is no way, at this time when they have just entered school, the most awesome and outstanding freshmen are just serving as freshmen representatives on stage to read their speeches.
The rest are either born rich or handsome and talented, both of which are great, but not shocking enough.
For someone like Su Huai, who relies solely on his own abilities, uses rigorous business thinking, and combines various inconspicuous resources to manage and promote a serious business project... it's too over the top.
They had never heard of it before.
In this way, it is not about whether the game is big or not, but whether it is spent or not.
The impact of that fresh feeling even made Chen Nuanhan unable to control his excitement and excitement.
She pushed her hair hard and asked impatiently: "Is it my turn? What exactly do you need me to do? Employee No. 1 wants to start work immediately!"
