"Yeah, what's wrong?" Chen Tianshou didn't pay attention. It turned out to be just such a small thing. Since ancient times, hasn't it been done to get oil? Are there still three words for "doggerel" in ancient times? Although it may not necessarily have anything to do with oiling, it also shows that it is ancient enough.
"Aren't there any people who specialize in selling oil in China? For example, sell oil in bottles?" Chen Zhiwen asked.
"Shouldn't the bottle be wine? How wasteful is it to put oil in that thing? And if glass bottles are used in the kitchen, wouldn't they be easily broken?" Chen Tianshou asked.
"What about plastic bottles? There don't seem to be any in China?" Chen Zhiwen then remembered that in the past few years, he had spent time in many places in China and shopped around, but as for plastic bottles, it seemed that he only saw them on imported drinks. Pass.
In other words, the cost of domestic plastic bottles is very high, or plastic has other important uses. After all, it is too wasteful to use plastic to make beverage bottles in China, and the source of plastic is also petroleum. Although the mainland is currently exporting petroleum country, but all exports are in foreign exchange, so if the country can do without foreign exchange, it naturally does not require foreign exchange. This makes sense that there are no plastic bottles in the country.
"No, those things are too expensive. Not to mention plastic bottles, even plastic bags are rare." Chen Tianshou said: "My mother-in-law got a few plastic bags from somewhere before and regarded them as treasures. Just put it in your pocket when it's empty, and it can still get wet when it's loaded, so it shouldn't be too convenient."
"Hong Kong almost experienced this kind of thing 30 years ago." Chen Zhiwen said with a smile.
Later generations of mainlanders may actually be used to the cheapness of plastic bags and bottles, but in fact, this is a price trend that only exists in industrial countries, that is, industrial products are very cheap, but in agricultural countries, these things are very valuable. Yes, plastic bags may be more convenient for cross-border transportation, but the transportation cost of plastic bottles is high.
For the mainland, whose GDP is now at the bottom of the world, plastic bottles are indeed rare. Maybe only the Red Bull beverage factory in Shanghai and the Pepsi-Cola factory in Shenhai City are willing to spend foreign exchange to make plastic bottles.
"What are you thinking about?" Chen Tianshou asked when he saw that his nephew was a little distracted.
Although Arowana Edible Oil is foreign-funded, it was basically established because of the domestic market. At that time, Kuok Henian accidentally discovered that everyone prepared oil in their own barrels in China, and the method of oiling was also very inconvenient, so it was established. Arowana.
…
"Twenty years is too long. I guess CCTV won't agree. 10 years is possible. It depends on how much foreign exchange you have. Just go ahead and do it boldly." Chen Zhiwen said nonchalantly.
"Yes, it is like this in Shanghai City, and it is also like this in Jinling City. It may be special in Shenhai City. In other words, it is basically like this all over the country, because the national production capacity is in short supply, and TV station advertisements naturally cannot be sold, including CCTV!" Chen Tianshou said with a smile.
"Yes, in the past, our products were mainly sold in state-owned stores relying on the relationship entrusted by the Shanghai Municipality. However, sales still depended on local stores. Even the Shanghai Municipality cannot control other provinces thousands of miles away. But Every user who purchases can, so I think we should take the initiative to let more people in the country know about our products." Qin Zhihao said.
"Shanghai has no objections to this. Basically, there is no problem. Just spend more time discussing the details." Qin Zhihao said with a smile: "However, Chen Sheng, when I was in Shanghai, I accidentally discovered a big Even if you don’t let me come to Yanjing this time, Mr. Chen, I will be ready to come."
"What are you doing in Shanghai?" Chen Zhiwen asked casually. Although Qin Zhihao is the person in charge of the Red Bull Group, he does not need to report his work to the boss every day. Chen Zhiwen usually just looks at various aspects of the company. Financial, investment, market share data, and other matters are basically left to these professional managers to do whatever they want.
In the 1980s, private companies were relatively low-key, and they did not dare to spend any money they made, let alone go to TV stations to advertise, and the products they produced were in short supply.
After seeing the oil filling method at his uncle's house yesterday, Chen Zhiwen naturally thought of the oil filling method of later generations, and also thought of the most famous Arowana brand cooking oil in later generations.
"What opportunity? New domestic demand?" Chen Zhiwen asked curiously.
"No, but we can let more people in the whole mainland know about us." Qin Zhihao said with a smile: "When I was in Shanghai, one weekend, I went shopping with my family on Nanjing Road. After I came under a high-rise building, I stood still and accompanied me. The tour guide found out that it was the headquarters of Shanghai TV Station.
The national market has always been a seller's market, and production capacity cannot keep up with demand. Only in the mid-1990s will this situation be reversed and gradually become a buyer's market.
"It makes sense, then go to CCTV and get the most prime-time advertisements. No matter how effective it is, it doesn't cost much anyway!" Chen Zhiwen said nonchalantly. It turns out that Master Kong in history became famous thanks to CCTV advertisements. Red, and the price at that time was also very cheap. That was still in the 1990s, and it will only be cheaper now.
"Shanghai wanted us to increase exports, and I didn't object. So I went over to discuss with them how to increase sales in the domestic market. There were many things involved, so I stayed in Shanghai longer. In a few days, I will take my family to the mainland for a vacation. They can play casually in Shanghai, so I can rest assured." Qin Zhihao said.
"Chen Sheng, my idea is not just this." Qin Zhihao said with a smile: "I am going to use foreign exchange transactions as a condition to lock in some advertising spaces of CCTV in the next ten or 20 years. According to our speculation, the domestic economy will definitely It will develop rapidly in the future, which is a great opportunity for us. Having CCTV for advertising is equivalent to having TVB in Hong Kong!"
"When it comes to cooking oil, we have no experience in this area. There is one in Hong Kong. If we acquire it, we can enter this field." Qin Zhihao said, it doesn't matter if you haven't done it before, just acquire it and use other people's teams. , historical experience and even the market, to enter new areas is the most common way for all large companies in the world.
Domestic TV stations probably haven't realized the power of advertising. They can still get many high-quality positions in exchange for foreign currency, but CCTV is not a fool. It is a bit difficult to sign a 20-year agreement with an outsider, or even 10 years. , but that’s not necessarily the case. If you have more foreign exchange, maybe it will be fine.
"Try it, there's no harm in it anyway." Qin Zhihao said with a smile: "I wonder why Chen Sheng came to me?"
I didn't care at that time, but after the insiders from Shanghai TV Station knew my identity, they invited me to walk around inside. Then Director Shen asked me if our Red Bull company needed to advertise. I asked casually. After looking at the prices, I found out that they are very cheap. Advertising during prime time in the evening is only a few dozen yuan a day. It is even cheaper if you use foreign exchange. You must know that the population of Shanghai Stock Exchange is three times that of Hong Kong, but the advertising fee is only a thousand yuan. First, even if the average economy of Shanghai is not as good as that of Shanghai, it is still too cheap. "
The next day, Chen Zhiwen called Qin Zhihao, who was inspecting work in Shanghai, to Yanjing City.
"It's because there are not many civilian enterprises in the country, and naturally no one advertises. Those state-owned enterprises mainly produce various industrial products. Even if there are a few state-owned enterprises for civilian products, they basically have no worries about sales, so the advertising fees of TV stations are very cheap!" Chen Zhiwen After a while, I figured out what was going on.
Chen Zhiwen can't control things like Baosteel, but when it comes to himself, he naturally has to fight for his own interests. It's natural to ask for more foreign exchange. It's the same wherever Red Bull is produced, but correspondingly, he should also get more. domestic market.
"What Chen Sheng means is for us to enter the edible oil field?" Qin Zhihao naturally understood what his boss meant.
"I've heard that it's okay to increase exports, but we also need to further develop the domestic market. It's a fair deal." Chen Zhiwen nodded and said.
"I have something to show you." Then, Chen Zhiwen took out an oil pot from behind and told the other party what he thought.
"I heard that it was due to Baosteel's side. The actual investment was more than the budget, but I was anxious to go to the Shanghai leaders." Qin Zhihao said.
"I thought of a business opportunity that might help hundreds of millions of people be served more conveniently." Chen Zhiwen said with a smile.
The Baosteel project was indeed very effective after it was re-opened, but later generations of scholars also generally believed that it was cheated by Little Japan. The budget was increased and increased to such an extent that the central government almost decided to discontinue the project. Later, many people came together and Just continue.
"Red Bull is a food company to be precise, but it is not just about beverages, desserts or snacks. Although the edible oil market is not as big as the beverage market, the competition is not that strong, especially now that it is basically still a market in China. Purely in women's land, everyone still uses the old method of oiling. Even in some big cities, they only use some glass bottles. This kind of oil is far inferior to plastic bottles. In the global edible oil market, except for European and American olive oil, other As for oil, it’s basically plastic bottles.” Chen Zhiwen said.
"You mean, our products are going to be advertised on CCTV?" Chen Zhiwen asked curiously.
"It seems that the Shanghai Stock Exchange is also short of foreign exchange." Chen Zhiwen said with a smile, desperately encouraging exports, which can be said to be a characteristic of the mainland in the 1980s. No city dared to say that it had enough foreign exchange, because there were a lot of equipment, Parts and household goods need to be imported.
Although Red Bull has adhered to the strategy of wanting the market rather than profits over the years, its cash flow is still very strong, and now, Red Bull basically dominates most places in the world, with only a few countries such as the Nordic countries or Japan having local counterparts. In terms of competition, both Coca-Cola and PepsiCo have given up on entering this field and instead invested in small businesses in functional drinks.
The oil is almost the same, but it relies on the small plastic bottle model, which instantly became popular in the mainland and occupied a large market here.
Theoretically speaking, Red Bull can slowly choose to make a profit. It is not easy to acquire such a small company.
"Then go take a look when you go back this time. If it doesn't work, go to Wanwan to buy it. There are also large oil refining companies there." Chen Zhiwen said.
"What is the name of our oil? Do I need to register the brand first?" Qin Zhihao asked again.
"Arowana." Chen Zhiwen said.
(End of chapter)
