"Okay, I'll investigate the relevant resources." Zhou Jiayang nodded and agreed. The rental fee for satellites is naturally expensive for ordinary TV stations, but for his own group, it is nothing. As long as the boss agrees, it will be launched. One satellite is fine. It just depends on whether it's cost-effective. My boss's retail company in the United States fired one.
"Let TVB general manager Liang Shuyi come to me this afternoon. There are some things I need to know." Chen Zhiwen said again.
"No problem, I'll notify her immediately." Zhou Jiayang agreed.
…
The big boss's order is naturally the most important thing in the group. After receiving the notice, Liang Shuyi immediately put aside everything and came to Chen Zhiwen.
"Hello, Mr. Chen." Liang Shuyi said politely. Although TVB is the largest TV station in Hong Kong, it is only one of the second-tier companies within the entire group. Those in charge can usually meet the boss once during the annual meeting, and rarely have individual interviews with the big boss.
However, I often receive some opinions from the boss through Hutchison Whampoa. This has nothing to do with business, but some TV programs, some requests, and even more funds for the filming of TV series. Maybe this is the boss’s independent demand. After all, No matter how rich you are, you may also like to watch TV series. When you are bored on weekdays, you can rely on these to pass the time.
It is also for this reason that TVB has produced many TV series in the past few years, far more than before. Various original martial arts dramas, costume crime solving, modern crime solving, and police dramas are all very good. At the same time, both screenwriters and actors are also required by the boss to give more than before. Want high income and benefits. Of course, under the management of Run Run Shaw, the income of these people was indeed low.
"Sit down!" Chen Zhiwen waved his hand and said, "Recently I heard that TVB is fighting fiercely with Jiayi and Li."
The emergence of Chen Zhiwen has changed a lot of history, especially in Hong Kong. Except for major events in the historical cycle such as the economic crisis, many other things are different.
For example, in the field of television stations in Hong Kong, in the original history, Jiayi TV Station only survived for three years. The essential reason for its collapse was that the Hong Kong government required this TV station to broadcast education channels during prime time. This was naturally fatal to a TV station. of.
However, the reason that led to the immediate collapse of Jiayi TV Station was that Liang Shuyi, who had switched jobs from TVB, adopted a very radical model and filmed various TV series on a large scale, which eventually led to the rupture of Jiayi TV's capital chain.
And now, with the support of Chen Zhiwen, TVB has enough funds to carry out various filming, which is completely different from the previous Shaw era. Therefore, Liang Shuyi naturally did not leave, and used her ability to shoot a lot for TVB A good TV series.
But it is a good thing for Jiayi TV. Although it has been crushed by wireless TV, Jiayi TV is still alive today despite spending little money and not pursuing rapid development, but it has no sense of existence.
On the other hand, Li's TV station received investment from Jardine Matheson two years ago. Now it may not be short of money, and it has begun to compete with TVB.
"Sheng Chen, although Hong Kong is not big, there are only two or three TV stations. The TV series we film at the same time cannot occupy all the users' time. At most, we can compete for prime time ratings." Liang Shuyi said. Although several TV stations compete, they are not fools. They are not able to provide content to users every day. Therefore, most of them compete at staggered times. At least when the blockbusters premiere, they will never compete head-on. .
"It doesn't matter. The greater the competition, the better. Without competition, there will be no vitality." Chen Zhiwen said nonchalantly.
Jardine will invest in Li's, probably because he forcibly acquired Wharf, which made Newbijian and others unhappy. However, Jardine was not able to compete in Chen Zhiwen's core industries, so in the end it chose a few small businesses. Let’s have some fun with the industry.
With the funds, Lai's has also filmed many high-quality TV series and programs in the past two years, which has benefited the people of Hong Kong, including Chen Zhiwen and his family.
This is meaningful and healthy competition. This was the case in the 1990s in history. At that time, Asia Television [Rei's Back] was backed by a wealthy South Asian man and produced many classic TV series, such as "I Have a Date with a Zombie" series, also due to competition, various TVB classics are emerging one after another. However, in the 21st century, after ATV failed, TVB’s innovation ability has been greatly reduced.
"Li's TV station has recently carried out a financing, and there should be no shortage of funds on hand. I heard that they are preparing to go public. However, they have encountered an economic crisis, and even Jiayi has received a capital increase from the shareholders behind it." Liang Shuyi added.
"Don't worry too much about Jiayi or Li's. They are competitors, but it is also because of their existence that TVB can shoot more classic TV series. This is also the basis for our future expansion into Southeast Asia!" Chen Zhiwen said.
"Chen Sheng means overseas licensing of TV series? We have just started trying this area, and so far there are still some achievements." Liang Shuyi replied.
"Yes, and no. Selling overseas copyrights for TV series is very good, but in this way, we will always eat a small profit. Even if we can make a hit TV series, it will be difficult to gain an advantage in channels, so I am prepared to Rent a satellite signal and then transmit our wireless TV channels to the entire Southeast Asia," said Chen Zhiwen.
Historically, Hong Kong's TV dramas and movies went overseas on a large scale in the 1980s and 1990s. Movies in particular were the only region in the world that could compete with Hollywood movies in the Southeast Asian market. Many stars from Hong Kong have also become superstars in Asia. Before the rise of the Korean Wave, the most popular trend in Asia was the Hong Kong Wave.
"Satellite TV? This is a good idea, but in terms of cost, it may be difficult to control." Liang Shuyi thought for a moment and said: "Although satellite TV signals can cover a large area, we want all Chinese in these areas to cultivate watching It’s not easy for our TV station to get used to it, and most of these overseas Chinese don’t speak Cantonese.”
Chen Zhiwen said: "How to get more overseas users, there is no need to worry about this now. I will provide certain funds and resources. I also know some local influential Chinese in Southeast Asia. If we give them some benefits, they will cooperate with us." It’s cooperative, but how to promote it efficiently is your business. You need to prepare early. As for the language issue, you can’t ask customers to learn Cantonese, so launch a Mandarin channel, so that you may have the opportunity to enter the mainland market in the future. !”
"It's a bit difficult for all actors to learn Mandarin. The most efficient way is to find people directly to convert various programs, advertisements, TV series, etc. into Mandarin. We already had such a team when we sold overseas TV series copyrights. Now we just need to add more Just expand it," Liang Shuyi said.
"It's up to you, whatever is convenient for you." Chen Zhiwen nodded and said. In Hong Kong now, Cantonese is still the mainstream. There are very few people who can speak Mandarin. Maybe the older ones can speak a little more. Chen Zhiwen could speak Mandarin back then. , but it surprised many people.
Even decades later, Cantonese is still the mainstream group. Among Hong Kong celebrities, only those who need to explore the mainland market will learn it. Otherwise, Zha Zhahui and Cai Shaofen are representatives.
"There are many Southeast Asian countries, and the culture of each place is different. Hobbies and other hobbies may also be different. Even if you are Chinese, it may change. If I push satellite signals, I also need to make differences according to different places. preparation." Liang Shuyi continued.
"No TV station can satisfy the needs of too many people. All I can say is to try to find a balance. It is unlikely that we will have multiple channels. How to operate it depends on you. This is very difficult and challenging. Very strong." Chen Zhiwen said with a smile.
"The more difficult things are, the more I like to do them. In the past, my goal was to make TV series that could sell well among Chinese people around the world. Now that I can add a TV station, it would be even better." Liang Shuyi said with confidence.
"Okay, let's start with Malaysia. It has a large population and a large number of Chinese people. I also have certain connections and resources there that can help us solve many problems." Chen Zhiwen nodded and said.
As far as he knew from the original history, Liang Shuyi was very capable and liked to challenge herself. She jumped from Hong Kong's most powerful wireless to Jiayi because TVB was already the boss at that time and there was nothing for her. There was room for challenge and improvement, so I went to Jiayi.
The original Jiayi actually put a lot of pressure on TVB, but a TV station like Jiayi itself was deformed, and the capital behind it was unwilling to continue investing, which led to Liang Shuyi's failure. However, she subsequently moved into politics and was just as successful. She is born in water and has strong abilities, which is relatively rare among Hong Kong women.
"Malaysia? Okay, I'm going to arrange someone to investigate there!" Liang Shuyi nodded and said. She naturally knew that her boss had an unusual relationship with Malaysia's richest man Robert Kuok, and satellite TV stations were in a gray area in many countries and regions. Regardless of whether the management is strict or not, there is actually a lot of room for maneuver. If you have enough connections, you might even be able to get a license.
"The previous TVB actually didn't mean much to me. After all, it could only be broadcast in Hong Kong. My main industry, apart from real estate, other markets are not in Hong Kong. So if you want to get more support from the group, you have to be global Part of the market needs to be made bigger." Chen Zhiwen added.
In fact, even in the real estate market, Chen Zhiwen does not need TVB. He knows the future trends. With or without publicity, the impact will not be big. Besides, with Hutchison Whampoa’s ability, the intensity of publicity can be achieved even without a TV station.
When I acquired TVB, I actually wanted to build it into a TV station with certain influence in Asia. However, this is different from the electronic products and real estate markets. The success rate is difficult to estimate. It can only depend on various opportunities and the abilities of the staff. . Secondly, in the future, we can continue to shoot high-quality TV series and then sell them in the global Chinese market.
Only in this way can TVB become a branch worthy of attention.
"Okay, I understand, Chen Sheng." Liang Shuyi nodded and said, her eyes still full of confidence.
(End of chapter)
