After staying in Yanjing City for half a month, Chen Zhiwen and a group of Hong Kong businessmen bid farewell to Yanjing.
This time I came to Yanjing, I gained quite a lot. The biggest one is naturally the Beijing-Tianjin-Tangshan Expressway. This expressway can be said to be one of the most important roads in the Beijing Triangle in the future, plus some secondary roads around Yanjing City. Provincial highways, etc., the logistics in areas with a population of tens of millions will be very dependent on this highway. In the future, the benefits I will receive are actually smaller than those in the technology field, but the other effects of this investment are very large. The first large-scale investment project in China.
Although he will not invest a lot of money in the construction of highways, bank loans will also flow into the country in the form of cash. The number of workers and related supporting facilities alone is hundreds of thousands, and these people will be able to work in the country in the next few years. Getting a stable, high-income job within the country, not only in China, but at least in the Yanjing and Tianjin areas, will help many families. After the highway is built, the economic benefits will be even higher.
In addition, this expressway is still in Yanjing, and it is the largest foreign investment in the country since the re-opening. The significance of ZZ is also extraordinary. As long as the future goes smoothly, if there are other similar cooperations in the mainland, it will naturally be the first to come to mind. He said this is one of the reasons for the success of reform and opening up. The mainland government will continue to provide greater preferential treatment to foreign investors who invest in the country at an early stage in the future, and will also give certain priority to any good projects.
For example, when China was preparing to develop Wangfujing Plaza in the 1990s, it was necessary to build a large supermarket here, similar to projects like Harbor City. You must know that although the economy of the mainland was not very good at that time, Yanjing City, as a super first-tier city in the country, had an average economic level far higher than that of surrounding areas. Wangfujing Square, Causeway Bay, Fifth Avenue in New York, etc. were jointly called the most prosperous in the world. It is one of the top ten shopping paradises in China. It is extremely difficult to get a store here, let alone a super large commercial plaza.
But there was no global bidding for such a project, but it was given directly to Li Jiacheng and Robert Kuok. Because of these two people, the former donated a university in the 1980s, and the latter has been giving a lot to the mainland in the international market from the 1970s to the 1990s. This is the return of the mainland government after its economy develops.
As for its own Deep Sea University, it will actually have such a role, but the main purpose of this university is to provide Midea with a huge amount of R&D talents and production quality talents. Otherwise, it will be difficult for Midea to achieve success in the high-tech field. Very big.
There are still some minor things left. For example, Chen Zhiwen deliberately left two employees, cooperated with some trespassers in Yanjing City, used foreign exchange coupons to purchase a courtyard with a reasonable area, and arranged for several Galaxy Trading employees to stay there. Domestically, it is necessary to find suitable suppliers for Galaxy Trade in the long term. Overseas supermarkets have a wide variety of daily necessities, which themselves require a lot of manpower to select domestically. However, these are products with relatively low consumption and real demand. For large quantities, consultation and cooperation with at least provincial-level departments are still required.
These are win-win cooperation for all parties. Galaxy Trade can reduce procurement costs and increase its own profits. Costco, Wal-Mart and other supermarkets can also obtain cheaper supplies, and the domestic side can also obtain a lot of foreign exchange and stability. With the employment data, the local economy will also improve to a certain extent, killing multiple birds with one stone.
After returning to Hong Kong, Chen Zhiwen also prepared to hold a meeting with major groups to understand the current status of each company.
Red Bull Beverage Group, currently the absolute main force, is still Red Bull. It has achieved good results in both Europe and the United States, but it is currently stuck in a certain bottleneck.
In the early stages of its development, Red Bull has always used sports drinks as a breakthrough to differentiate it from traditional drinks. Otherwise, without "unique properties", such an expensive drink would not taste as good as one with less than 1/3 the price. Coca-Cola, who will buy it?
Relying on the characteristics of sports drinks, Red Bull has torn a hole in the world's already basically stable beverage market. Not only has it entered many supermarkets in Europe and the United States, it has also made countless people aware of the relationship between drinking Red Bull and exercise. .
It's just that success or failure is a failure. Entering a market segment that no one has ever gone before can indeed quickly monopolize this small market segment, but it is more difficult to get out. After all, the largest market for beverages is what everyone drinks casually. That kind of thing.
"Isn't it no longer effective to advertise in Europe and the United States?" Chen Zhiwen asked.
"The effect is still there, but it's getting worse. And as beverage giants such as Coca-Cola, Pepsi, Danone, and Nestle start to make energy drinks, our marketing costs are getting higher and higher." Qin Zhihao, the person in charge of Red Bull, replied road.
"The advertising industry really cannot continue like this. Although Red Bull has high profits, it is not as good as these beverage giants. I want to acquire a football team in Europe. What do you think?" Chen Zhiwen thought for a while and said.
Red Bull does have the capital to burn money, and it can really burn it to the point where several major beverage giants feel that this market is not worthwhile, but even if it burns money, it cannot be burned randomly. The costs should be controlled. Instead of being so cheap with so many marketing parties, it is better To save yourself, as long as you acquire a European team, you can not only save a lot of costs in publicity, but it will also be much more convenient, and the European League team itself can also be profitable.
"Buy a European League team?" Qin Zhihao and Lei Shengli next to him were startled and asked: "Sheng Chen, will those European countries let us buy it? The football team is a face of them?"
"It is not a large company no matter how prestigious it is. It does not involve employment or national security. The government will pay attention to this matter, but there should still be opportunities. In any case, it is the free trade system that supports the global economy. European and American governments as Leaders may have some tricks secretly, but they still have to maintain their appearance." Chen Zhiwen said with a smile.
What does a football team mean? The United States, the leader of global trade, is now completely tortured by the system it has established, because its most developed automobile industry is currently being swallowed up by Japanese automobiles.
Because of the high oil prices, a large number of Americans have given up buying super fuel-guzzling cars in the United States and instead choose fuel-efficient Japanese cars. In just one year, more than a million Japanese cars have entered the American market. Japanese cars in many places They also need to pay more to buy, which seriously infringes on the interests of traditional American car brands. Many American workers even smash Japanese cars when they see them on the road. This is a common occurrence in Detroit, and the police don't want to take care of it because once in Detroit If the automobile industry declines, then police officers like them will probably also lose their jobs.
Millions of land workers are about to lose their jobs, and hundreds of billions of industries and tens of billions of tax revenues are about to decline. However, the U.S. government can only bite the bullet and swallow it. At most, it will force Japanese car companies to build factories in the United States for the sake of employment, but it cannot directly increase the ban on Japanese cars entering the United States. .
Of course, a few years later, the semiconductor industry caused the US government to break the rules. It may be that the automobile industry is not as important as the chip industry. There are also other considerations, such as oil consumption, environmental pollution, etc., but maintaining the free trade system It is also one of the important reasons.
Chen Zhiwen, a Hong Konger, is naturally not as good as Japan, but European and American sports industry companies are not as useful as the automobile industry. In addition, China currently has good relations with Europe and the United States. As long as the money is available, acquisitions are not difficult.
"Okay, then I will arrange for people to check the situation of some teams in Europe first." Qin Zhihao nodded and asked: "What about the arrangements in the United States?"
"Football is not very popular in the United States. They like to play rugby. Let's decide on Europe first. I will take a look at the United States. Maybe I don't necessarily want to buy a rugby team." Chen Zhiwen thought for a while and said.
European football is a global sport. Fixing European football can also help the advertising and marketing of most Asian countries. However, the United States is too special. This group of people like to play rugby and baseball. There is basically no market for these outside the United States. But think about the rise of the NBA in the United States, basketball is much more common around the world, and in the future, people in China will especially like basketball.
"Okay, let's first decide on Europe, Southeast Asia, and places outside Europe and the United States. We will still adopt the contracting general dealer model. So far, the effect is not very good. The economy in these places is still too bad. , but Very Coke and our Master Kong instant noodles and potato chips are still developing very well." Qin Zhihao continued.
"Red Bull is indeed not very social outside of developed countries. It just needs to have a sense of presence in these places. It just needs to be famous first. It mainly uses instant noodles, cola and potato chips. In the future, PARKnSHOP will expand its presence in Southeast Asia. A little more will also have a certain promoting effect." Chen Zhiwen nodded and said.
In a few decades, instant noodles, potato chips, and cola will all be called junk food in the mainland, but in fact they are not junk food, especially those produced by big brands. It is just because they have too many calories, which is easy for people who are not short of food. It causes obesity, but in poor areas, these are high-quality foods, such as the popularity of instant noodles in China in the 1990s.
"Yes, we think so too. In addition, a small part of our products have begun to enter the country. However, due to the lack of sales terminals, the total volume is not large, but the feedback from the mainland is still good." Qin Zhihao said.
"The domestic terminal side will get better in the future, but it still needs to wait for a while. Don't regard the mainland as the main market for the time being. Shekou is already developing the second phase of the industrial park with three roads and one flat land. Send someone to take a look. Build a commodity factory for instant noodles and potato chips over there to minimize costs, and then see if there is a chance to sell to Japan, which is the biggest market." Chen Zhiwen thought for a while and said.
Before the domestic economy developed, Japan had always been the largest market for instant noodles. However, due to the characteristics of Japanese industry, many of them are produced in Japan, and the cost is naturally very high. If you want to enter this market, you need to win with low prices. .
In Shekou, because it has received a million-dollar order for fans and radios from Midea, there is no shortage of funds, and they are ambitiously preparing to open the second phase of the industrial zone.
"Okay, the labor costs in Shekou are indeed much lower. The workers in Hong Kong are almost 1,000 Hong Kong dollars a month, and they still can't compete with the service industry." Qin Zhihao said helplessly.
(End of chapter)
