267 The first shopping mall Harbor City opened

Style: Romance Author: Underwater wild fishWords: 3961Update Time: 24/01/12 05:01:04
Shekou is a wasteland, and naturally there isn't much to visit. That afternoon, after He Guoyuan and several technicians selected the location of the factory, they returned to Hong Kong.

The policy of reopening has just begun, and relevant policies and supporting facilities are not yet in place. At this time, it is still not suitable for large-scale investment. However, even a small part of the fan business that Midea looks down on has annual sales of up to thousands. Thousands of dollars.

An export volume of this magnitude is enough to attract the attention of the central government, and the Shekou and East Guangdong municipal committees naturally attach great importance to it. In less than a week, thousands of workers with junior high school degrees and 200 high school diplomas were recruited from various places. , plus ten technical engineers who had attended university.

After being notified by President Liang, Chen Zhiwen ordered a dormitory building to be vacated in Hong Kong, and then sent these people over in batches. Among them, those above high school students were waiting to study in Hong Kong for a long time.

With the investment letter of intent issued by Midea and a phone call from Chen Zhiwen, the Bank of East Asia, which has long-term cooperation with Hutchison Whampoa and Galaxy, gave Shekou a loan of HK$30 million within three days for the three links and one leveling of the Shekou Industrial Zone. Work.

It's February. Although it is still during the Chinese New Year, the Shekou Industrial Zone has not stopped. Midea Group also quickly signed an investment agreement with the Shekou Industrial Zone. The first fund of HK$5 million was immediately received, and then domestic construction companies were invited. Construction of factory buildings and corresponding office buildings began.

When foreign exchange was opened, the speed was naturally very fast. People and equipment were stopped 24 hours a day. By mid-April, all the factories were completed, and the efficiency of the industrial zone was also very high. Water and electricity had been opened, and the roads in the industrial zone had also been completed. After it is built, only the road to Hong Kong is left. Because it involves Shenhai City (formerly Bao'an County), it may still take a while, but it is already much better than before.

Midea's Hong Kong factory also quickly relocated the corresponding equipment, first relocating the most labor-intensive business of assembly. Chen Zhiwen's first direct investment in the country was officially established, and he also went there in person to participate. held the opening ceremony.

"I have to say that the entire factory was built in three months, and there is so much greening. The construction speed in China is much more efficient than that in Hong Kong." Chen Tianfu said with a smile after walking around the factory.

"So I feel that the mainland can definitely develop in the future." Chen Zhiwen said with a smile.

"No wonder you didn't move Midea's fan and radio business to Wanwan two years ago. It is indeed more suitable here." Chen Tianfu said.

"Shekou currently has 30 square kilometers, which is 50 times larger than Hong Kong's Midea Industrial Park. Not only Midea, I also plan to let Galaxy Trading guide some suppliers to build factories here. The more popular it is, the better it will be for me. The bigger." Chen Zhiwen nodded and said.

Under the temptation of huge future foreign exchange earnings, Yuan Geng successfully expanded the area of ​​Shekou Industrial Park to 30 square kilometers. This is of great help to Chen Zhiwen. Production costs can be further reduced, which will be beneficial to Costco, PARKnSHOP, RT-Mart, etc. all have great benefits.

"That's great. Tens of thousands of jobs will be created, not to mention the entire mainland, and this is a big number for Shenzhen City. Even Hong Kong, will it have a big impact?" Chen Tianfu asked.

"The impact will not be great. Wages in Hong Kong are getting higher and higher. The income from the service industry has gradually exceeded that of factories. Many people are no longer willing to enter factories. Besides, Shekou currently does not have basic industrial chain supporting facilities. It can only attract the simplest assembly or preliminary processing." Chen Zhiwen explained.

The skyrocketing real estate prices have directly raised everyone's wages, which is unbearable for many simple manufacturing industries in Hong Kong. Before the reform, Hong Kong's lowest-end industries had already begun to relocate, but their main destinations were In Wanwan, even Galaxy Trade, the proportion of purchases in Wanwan is increasing.

"That's good." Chen Tianfu said with a smile: "I would also like to invest in China, but I am in real estate, so I don't have much opportunity."

"Actually, it's not impossible." Chen Zhiwen thought for a while and said: "Shekou Industrial Zone is naturally not suitable, but Shenhai City is. This city has just been restructured, and it can be regarded as a place in China that is preparing to pilot the reform. Whether it is Shekou or Shenhai, in fact, the mainland The meaning is actually to attract Hong Kong investment. From a development perspective, if Shenhai City wants to attract Hong Kong investment in large quantities, the first step is to build a good hotel in Shenhai City, otherwise it will be too inconvenient."

"Hotel? Five-star?" Chen Tianfu asked.

"There is no need for a five-star hotel, a three-star hotel is enough. It can meet the basic requirements of Hong Kong businessmen. It would be more practical to build more rooms with more funds," said Chen Zhiwen.

There is also a shortage of five-star hotels in China, but they are big cities like Beijing, Shanghai and Guangzhou, which need to host international-level entrepreneurs. At the same time, these big cities are also the face of the country, but Shenhai City is not yet there. The three-star environment is actually no longer enough. No, as long as the hotel business model is brought into Hong Kong, it will definitely be much better than the big hotels in the current big cities in the Mainland.

"Okay, then I'll send someone to take a look." Chen Tianfu nodded and said.

"By the way, dad, maybe Shenhai City will try to do real estate similar to Hong Kong in the future. Let's not touch it. Many high-quality investment projects in the mainland have higher income than real estate." Chen Zhiwen added.

"Is it possible to do real estate in Deep Sea City?" Chen Tianfu asked in surprise.

"Whether it can be done or not, we just don't participate." Chen Zhiwen said.

Historically, by this summer, Hong Kong businessmen would approach the leaders of Shenhai City and propose a strategy of jointly developing land and then selling it to Hong Kong people. This strategy was indeed successful, because the housing prices in Shenhai City are only 20% of those in Hong Kong. Some people came here because they couldn't afford a house in Hong Kong, while for others, many Hong Kong people arranged for their relatives in the mainland to move to Shenhai. In order to promote housing, Shenhai City also launched a policy of giving away household registration when buying a house.

The great temptation of real estate also appeared at this moment. Even if the frontier was opened up, in the 1980s, the output value created by real estate exceeded that of industry.

Although he is doing real estate business normally in Hong Kong, Chen Zhiwen still feels that there is no need to come to the mainland to do this, and the income is not high. Only small real estate developers in Hong Kong are involved.

"Okay, I listen to you, I will only invest in some hotels." Chen Tianfu nodded and said.

The month of May is coming soon.

Hong Kong has ushered in a big event: Harbor City, which has been built for almost ten years, is finally open for business.

Wharf, which was once slowly developing in the hands of Jardine Matheson, immediately became revitalized after being acquired by Galaxy. With part of the capital injection from Galaxy and the sale of part of the land by Wharf itself, Wharf worked overnight and was completed in less than a year. Finish.

At the same time, the investment recruitment work is also going very smoothly. Not only many commercial brands in Hong Kong, but also many overseas ones are invited to come.

"Sheng Chen, the average flow of people in Harbor City in the past three days is about 8 million." On the fourth day after the opening of Harbor City, Zhao Lilin, the general manager of Wharf, came to report as soon as possible after obtaining the relevant data.

The entire Wharf has invested a lot of resources into Harbor City. The entire Harbor City has a shopping mall area of ​​2 million square feet, and the hotel above plus office buildings have a total area of ​​4 million square feet. This one project alone can make the Wharf the largest in Hong Kong. One of the landlords, but landlords are also divided into different grades. The difference in value between Central and Sha Tin in Yuen Long is more than ten times. The location of Harbor City is not bad, but in the end the actual value depends on the flow of people.

"Eight million? What's the average turnover that day?" Chen Zhiwen asked. People flow is too insignificant. If a person comes in and out of the door ten times, it counts as ten times.

"The first day was 13 million Hong Kong dollars, the second day was 11 million, and the third day was almost 11 million. This is the result of our vigorous publicity, and it cannot be used as a daily reference." Zhao Lilin said.

"Not bad, 35 million Hong Kong dollars in three days." Chen Zhiwen nodded and said. The Hong Kong dollar at this time is very valuable. The current retail sales in Hong Kong are estimated to be only about 30 to 400 million. Harbor City can account for 30% of the total in Hong Kong. A percentage point is already pretty good.

In later generations, a Harbor City can account for almost 7% of Hong Kong's total retail sales. However, this is also the data of decades of operation by the descendants of the shipping king and a large amount of subsequent investment. The current Harbor City has just opened, so it is naturally incomparable.

"Yes, judging from the recent number of passengers on the Star Ferry, many people from Hong Kong Island are willing to visit Harbor City, but now there is a new problem, that is, the number of ferries is not enough. In recent days, Several ferries have been seconded from other points, and many ferries are very old, so I want to buy a few new ones that are faster and can carry more people." Zhao Lilin continued.

"Yes, no problem." Chen Zhiwen nodded and said. Although the Hung Hom Cross-Harbour Tunnel is open to traffic, Hong Kong's rapid population and economic development have made ferry still the most important way to cross Victoria Harbor. After all, many places cannot use tunnels. , it has to go around a long way. Besides, the ferry is also a kind of enjoyment. The premise is that the environment of the ferry is better. Chen Zhiwen has actually heard about some of the old facilities of the ferry. It may be better to replace it with a new one. This kind of small ferry cannot be spent. How much.

"In addition to attracting people from Hong Kong Island, we also want to attract the entire Kowloon Peninsula, and the best way is to let Kowloon Bus cooperate." Zhao Lilin paused and said: "Sheng Chen, I think if Wharf can acquire Kowloon Bus , will be of great benefit.”

"You want to acquire Kowloon Bus?" Chen Zhiwen asked in surprise.

"Yes, KMB owns some good land. At the same time, buses are also public services. Although they cannot make a lot of money, they are relatively stable. Moreover, this also leverages the development of the real estate industry of the entire group. At least we can build bus stations at the entrance of many residential areas. ." Zhao Lilin analyzed.

"It makes sense. I agree with this. You can discuss with the people from Hehuang and Xinghe to see how to acquire KMB." Chen Zhiwen nodded and said, "In terms of funds, if Wharf is not enough, you can Let’s get it together.”

In the history of Hong Kong, there have been many acquisitions, but the large-scale ones were actually Hutchison, Wharf, Hong Kong Electric, Wheelock and Land, which were jointly besieged by large Chinese-owned conglomerates. The last one failed.

There are dozens of them, big and small, and Kowloon Bus is one of them. It was acquired by Sun Hung Kai.

Chen Zhiwen actually doesn't care much about this kind of small company now. There are many and the scale is much smaller than Hutchison Wharf. It is impossible for him to let go of all of them, especially as the 1980s are coming and his own Funding will rise several levels, and Silicon Valley technology companies are also entering the incubation period, so he must prepare to concentrate on conquering overseas markets.

Furthermore, he also has several real estate companies under his control. When they expand, they will naturally want to acquire some companies, because this is an inevitable development. The rise of Hong Kong Chinese-funded consortiums is to make money while The acquisition process.

If a subsidiary company feels that it needs to take action against someone, then Chen Zhiwen will naturally support it, but he will not be involved personally. The company is getting bigger and bigger, and the subordinates can just make their own decisions on such small matters.

"Okay, I'll go find them right away." Zhao Lilin said happily. Being able to acquire a large company in Hong Kong is very exciting and exciting for any professional manager, especially since Wharf itself has a large number of The land is on the Kowloon Peninsula. If it acquires Kowloon Bus, it can be said to be a strong alliance.

"By the way, help me pay attention to the sales status of Anta's flagship store. This store in Harbor City is Anta's first store. It must be done well." Chen Zhiwen said again.

Four years ago, Chen Zhiwen invested in Nike, the future American shoe giant, and also received a large number of orders from Nike. With the help of Nike engineers and funds, Hong Kong has mastered the It has a variety of high-end shoemaking processes and production capabilities.

And Nike's development is also consistent with history. The average annual growth rate of 80% has allowed Hong Kong's shoemaking industry to develop rapidly. In the past few years, Anta's shoemaking factory has also controlled the entire shoemaking industry chain in its own hands through capital operations, except for chemical raw materials.

At the beginning of this year, Anta Company established its own shoe brand in accordance with Chen Zhiwen's original plan. However, considering that its major customer Nike is in the United States, Anta's main development priority is still in Asia.

"All clothing brands in Harbor City are on the third floor. Anta has two stores on this floor. They are both in good locations, next to the elevator. Next, we will also promote Anta in daily advertising." Zhao Lilin said, for He has long known about the mutual assistance of resources within the group, especially overseas supermarket groups, which play a decisive role in the initial development of many businesses of the entire group.

Anta, since it can be personally noticed by the boss, is probably one of the key businesses in the future.

(End of chapter)