"Are the auditions for the Miss Hong Kong election going to start soon?" Chen Zhiwen suddenly asked again.
Zhou Liang Shuyi said: "Yes, it will take about two or three months for the auditions in June, and then the finals will be officially broadcast on the TV station in September."
"There is still one month left. You spend some money to build momentum in various newspapers. Our own TV stations are also doing the same. Let the news out. The house rewards for this year's Miss Hong Kong champion, second and third place are in Taikoo Shing. I don't believe that. Quality women are not tempted." Chen Zhiwen said with a smile. A house can make countless people crazy. The house in Taikoo City will probably make countless people crazy. This is equivalent to the residences in the third ring road of Yanjing in later generations, still by the sea.
"From Taikoo Shing?" Zhou Liang Shuyi was also moved for a moment. If her income had not increased significantly after becoming a TVB recently, then a thousand-foot mansion in Taikoo Shing would also make him envious.
"Promote it more. This Miss Hong Kong event, I want to make it unprecedentedly prosperous. Not only the houses, but also various TV series heroine contracts, you can also handle them internally and distribute them." Chen Zhiwen continued.
This Miss Hong Kong election is his first large-scale group event after taking over TVB. Chen Zhiwen naturally needs it to be as good as possible. At the same time, this is also an important way to increase TVB's influence. Everyone likes beauties. If they can find high-quality ones and then train them into a girl group, if they work harder, they may be able to become popular in Asia. This is the case for Korean girl groups in later generations.
However, there is still an innate condition required.
Chen Zhiwen then asked: "Does TVB have an internal music creation team?"
"There are some, but mainly they imitate Japanese music." Regarding her boss, Shuyi Zhou decided to tell the truth.
"The original music aspect must also be improved. Let's pass on the inside information. Concerts will be TVB's key investment direction in the future. The original music operator with the best sales every year will get a house. Everyone can get a cash reward. Please give me the specific number internally. Don’t give it too little. If you can go overseas and achieve results overseas, there will be more rewards." Chen Zhiwen thought for a while and said.
Music has no borders. If you want to make some achievements in cultural export, music is the easiest. This is the case in Japan now. All kinds of high-quality music are emerging in an endless stream. Even because of the language, many countries do not accept original Japanese songs. Then these countries Local musicians from other countries or regions will also go to Japan, buy the copyright, and then change it into their own language.
Even in the 1980s, the music of Hong Kong and Bay Area also had many transformations from Japanese music, which led to the madness of more than ten years.
There is also a lot of high-quality music in Cantonese. TV dramas from the 80s and 90s are equipped with a lot of familiar music. As the content of TV dramas has become memories in people's hearts, this shows that there are many high-quality musical talents, but this level is If it's not enough, if you want the music market to explode, it has to be similar to the madness that happened in the late 1990s and early 2000s in mainland China.
"If the music is good, the house will be given. Isn't it a bit too much?" Zhou Liang Shuyi asked with some uncertainty. Why does my boss like to use it to clear the way so much, and gives away houses at every turn?
"Not many, Hollywood film companies, their music income accounts for two levels. This area is much worse in Hong Kong. Music has only become a supporting package for TV series or movies. As the economy gets better and better, most of them will find ways to improve themselves. Midea recently developed a home music player that is very cheap and can meet the needs of most people in Hong Kong and even Asian countries." Chen Zhiwen said with a smile.
As early as a few years ago, Midea began to develop low-cost music listening methods. With the long-term development of the previously acquired Global Electronics in the radio industry, research in this area is much more convenient.
Originally, Chen Zhiwen's idea was to develop a convenient music player like the Walkman, but as the research deepened, he found that it was very difficult. Now many large international companies are also researching this direction. In terms of patents and resources, Beauty is all a disadvantage.
Therefore, Chen Zhiwen ordered to study the type that can be placed in the room first. This type is much smaller, can be taken away with one hand, and is not heavy. However, with Hong Kong's cost advantage, it is best not to use Japanese patents for this music player, because At that time, Midea will be competitors with Japanese brands, so Midea has been using patents from American and European brands.
There are also some self-developed patents, but most of them are in the structure. Regarding tapes and tape drives, they can only be imported from overseas. Lei Shengli also spent a lot of words to get Philips to give a more favorable price. .
In the end, through assembly in Hong Kong, the ex-factory price of a Midea music player was HK$55. This price is equivalent to 30% of the monthly salary of many Hong Kong citizens. Although it is not cheap, in an era without entertainment, many people are still willing to pay. Just like the newly opened mainland in later generations, how many people spent several months or even a year's income just to buy a TV.
"Hollywood is very good at making profits from peripheral products, whether it's movies, TV series, or music. This has a lot to do with European and American laws. In Hong Kong, most people will still buy pirated music tapes. If they don't have enough income, As long as we support music, it may be difficult to achieve results." Zhou Liang Shuyi accurately analyzed.
"Let's take it step by step. There are a lot of pirated copies in Hong Kong, but there are also some genuine buyers. At least in terms of sound quality, genuine music is much better. Major shopping malls still sell genuine music. In addition, I will find ways to improve overseas sales. Ability, if our music can be sold in Chinatowns in various countries, especially in Europe and the United States, the market will be quite big, and the laws there are also anti-piracy." Chen Zhiwen nodded and said.
In fact, it’s a bit helpless. The existence of piracy is not a problem. The biggest problem is that Hong Kong’s population is too small, which is simply not enough to support the local entertainment industry. The most fundamental reason why Hong Kong movies are so popular is that the nearby Southeast Asian countries are too bad. Watch Hong Kong movies.
In the mainland of later generations, the probability of piracy is higher and the economy is worse, but with a large population, even if a smaller proportion is genuine, it will be a huge market. The most fundamental reason for the peak of Chinese music around 2000 is music With the explosion of the market, a small number of the billion-plus people buy genuine copies, which can also feed a large number of music entertainment companies, and related singers can also profit from it.
If you have money, more people will naturally create, and a large amount of music will expand the genuine market, forming a virtuous circle. If it were not for the emergence of Internet piracy, with the development of the economy and the increase in people's awareness of supporting genuine music, Chinese music would only It will get better and better.
Now that the Hong Kong market is not big, we can only develop new markets. The overseas Chinese market is a very huge market, no less than that of the mainland in later generations. It is just too fragmented. Even if TVB is ten times bigger, it will not have the ability to go there. Development is only possible by a company of Hutchison Whampoa's level.
"It would be much better if we could open up the overseas Chinese market, even in the United States." Zhou Liangshuyi nodded and said. He also knew that his boss had a large network of connections in the United States, so maybe it would work.
"I will be responsible for the market, and you will be responsible for the quality of the music. No matter how big the market I develop, it will be useless if you don't have good quality music. In fact, you can poach people from Wanwan, and you can figure it out on your own. ." Chen Zhiwen said.
There is never a shortage of talents in Chinese music, what is lacking is just the environment. If you want to export culture, you need to provide a huge market first, and then you can stimulate the explosion of related industries. Even Taiwanese and overseas Chinese can participate and share this cake. .
Hua Liu is the most popular. This is what a singer that Chen Zhiwen likes very much said. Since he appeared decades ago and has enough capital, he naturally has to work hard in this area. As long as he uses his capital If we clear the way and expand the market, then there may be more Beyond or existences like JJ Lin and Jay Chou appearing in the Chinese world.
As long as the control is good, the income from this area will not be low. It may not be as good as real estate, electronic technology, etc., but it will be more significant. In the next few decades, there will be many Chinese music kings and a large amount of high-quality music. Then any Chinese ears, at least they will enjoy more high-quality music.
PS: Please give me a monthly ticket
(End of chapter)
