In 1976, a lot happened.
External: In March this year, the Chinese Consulate in Osaka, Japan, opened, marking a further opening-up policy in the country.
Internal: In February, that is, after the Chinese New Year, Hutchison Whampoa officially held a groundbreaking ceremony for Huangpu Garden. This super community with a total area of more than 10 million square feet is about to start construction. More than 30 construction companies and a total of 8,000 construction workers are preparing to enter. Field construction.
In March, as the Hong Kong government officially announced the development plan for the new town of Yuen Long, Midea Group was the first to respond to the call and announced that it would build Hong Kong's largest and most technologically advanced town on a piece of land south of Yuen Long with an area of approximately 6.5 million square feet. industrial park.
This industrial park includes an electrical appliance factory with an annual production capacity of 5 million electric fans, 8 million radios, 250,000 air conditioners and 500,000 refrigerators, an Anta Shoes Co., Ltd. specializing in the production of sports shoes, and a beverage factory specializing in the production of Red Bull and canned Cokes. Factory, an arcade assembly plant with an annual output of 200,000 units.
Next to the industrial park, Midea has also purchased several large commercial sites and plans to build several commercial office buildings here to facilitate the work of R&D personnel and operations personnel of several major companies in the future.
This was also another order implemented by Chen Zhiwen. Companies such as Midea and Red Bull began to evacuate from Central. Production-related operations were moved to the vicinity of the core production area, close to the factory. In many cases, the efficiency was particularly high.
On the other hand, as Red Bull and Midea increase their overseas business shares, they also need to recruit a large number of external talents, which will inevitably cause congestion at the headquarters. Even if Galaxy’s new building is ready to start construction, the building’s construction speed will definitely be faster than It is not as fast as the comprehensive development speed of several companies.
In the future, except for the external departments and company executives who will still have their offices on Hong Kong Island, the rest will be moved near the Yuen Long factory. The land here is cheap and you can build as many buildings as you want. The Hong Kong government is also happy to see so many Investment will bring so many high-income groups, and it is also very convenient to build houses here.
After negotiating with the Hong Kong government to place the industrial park in Yuen Long, Chen Zhiwen arranged for Galaxy Real Estate and his father's Hengyi Real Estate to desperately buy land in the Yuen Long area, spending more than 300 million before the Hong Kong government responded. , enough to build several communities with thousands of people, as well as more office buildings. These are purely commercial investments and have nothing to do with Midea.
However, there are also those with sharp noses. Cheung Kong Industrial seemed to have seen the Chen family's actions and ran over to hoard a lot of land. Chen Zhiwen didn't care. The area in Yuen Long had become larger, so he just took advantage of the situation.
Overseas, Red Bull took advantage of the opportunity to sponsor F1 racing cars and became famous. Then it took advantage of the situation and signed an endorsement agreement with the German Bundesliga team. Although the two times spent more than 10 million US dollars and exhausted Red Bull's cash, The good thing is that orders like snowflakes were sent from Europe to Hong Kong. Even a German government department came forward to find the Red Bull office in Germany, hoping that Red Bull could be produced in Germany and supplied to the European market.
However, after taking into account Germany's labor costs and corporate tax rate, Hong Kong's advantages are still too great. Even if European tariffs are added, it is more cost-effective. After all, in Europe, various markets still have tariffs on each other. Building a factory in Germany and There are no tax advantages.
In terms of Coca-Cola, it has also successfully established a foothold in Costco. The cheap Coke makes Costco members very happy. The taste may be a little different from the Coca-Cola they often drank before, but the price is cheap and basically only 70% off Coca-Cola, plus member discounts are even more favorable, and the more you buy, the more discounts you get.
At the same time, Hong Kong's Galaxy Trading also purchased a large amount of cheap beer from a mainland company called Tsingtao Brewery, which also satisfied the favorites of many American drinkers. After all, it was too cheap, and in the United States, where inflation is serious, If you want to drink beer happily like before, you need a lot of money.
Wal-Mart is similar, putting Very Coke on the counter, but the sales volume can only be said to be okay, but Wal-Mart has close to 200 branches, and the sales in each store are average, which adds up to a large number.
Therefore, Hong Kong's beverage factories are already busy even before summer.
The development of Midea's arcade machines has naturally been smooth sailing, with no rivals at all. Henry Morgan has spread out the entire American market, and a large number of arcade machines have begun to enter the American market. However, as time goes by, the first batch of Snake arcade machines in the United States have In the bar, there began to be regular periods of time when no one was playing games.
After discovering many such situations, Henry Morgan personally came to Hong Kong. After some discussions, Chen Zhiwen released the Magic Cube. Because he was the stronger party, he increased the price by an additional US$300 per unit, and Henry Morgan's commission was not Change, the terminal price of Magic Cube is $3800.
The price is staggeringly expensive, but both parties have made it clear that this is just a test during the initial launch. If the market really can't bear it, the price will be lowered, otherwise the price will remain unchanged.
And one thing outsiders don't know is that in the past year, the price of chips has dropped a lot with the development of Moore's Law. In other words, each Magic Cube arcade machine can bring more profits to Midea Hong Kong than before. The Snake one is $500 more.
Almost an arcade machine, netting about $1,700.
In April, 500 Magic Cubes arcade machines were airlifted to the United States, once again detonating bars in more than a dozen major cities including New York, Los Angeles, Chicago, and San Francisco.
Then came another order worth up to 10,000 units.
In Europe, in the past few months, there have been more than a dozen visionary ghost guys from Europe who want to get the exclusive distribution rights of Midea arcade machines in their own countries or even nearby countries.
Naturally, Chen Zhiwen would not personally participate in such a small matter. After repeated inspections, Lei Shengli made the best choice. Although each of these European dealers did not place many subsequent orders, they added up to a large amount. That’s a lot of income.
In other places, such as Southeast Asia and South America, people come to buy and sell Midea products at the same price as those exported to Europe and the United States.
Multiple orders for arcade machines also made Midea's capital chain more abundant, and the industrial park naturally had enough funds for rapid construction.
Similarly, some other investments also have sufficient capital.
"Hello, Mr. Sasson." In a conference room at the Hilton Hotel in Central, Hong Kong, Chen Zhiwen met with a guest from the United States.
"Hello, Mr. Chen." Steve Sasson nodded.
"Please sit down, Mr. Sassen. How do you feel after staying in Hong Kong for two days?" Chen Zhiwen asked with a smile.
Steve Sasson said: "It's very good. I like the food here very much. The sea view is also very beautiful. Thank you Mr. Chen for the invitation."
"You're welcome, Mr. Sassen." Chen Zhiwen smiled and said: "During this period, Mr. Sassen should have been communicating with the headhunter I hired in the United States, and he has a certain understanding of my Midea company. , this time I will personally come out to answer your questions, so, what conditions are required for your team to join Midea and become our digital camera business department?"
PS: Please give me a monthly ticket
(End of chapter)
