Henry Morgan shook his head and said: "That's different. The sales volume of cars is measured in millions a year, and the arcade machine is probably not even a fraction of a car."
"But the transportation cost and storage cost of arcade machines are far less than that of cars." Chen Zhiwen continued: "As for the dealers in the middle, they don't have much cost. They have a warehouse and contact information for various terminals. Just arrange another delivery, which is much more convenient than taking a car."
The arcade machine is just a larger TV. It is square and square. Except for the side of the screen, the other three sides are made of iron. Even if it gets bumped, it is not a big deal. It can be fixed with a rope. A large truck can It can easily carry hundreds of arcade machines, but it is unbelievable that a car, a long truck can carry 20 machines, and the fixed cost is also very high, because there cannot be a single scratch.
"If this is the case, I need to arrange for someone to calculate the various consumptions here." Henry Morgan thought for a while and said.
Chen Zhiwen continued: "Actually, this thing is the same as a car. Whether it is for you or me, the higher the sales volume, the higher our profit margin. Your channel investment can be allocated more to each arcade machine. "
"But cars can be sold every year. The channels I built this year can still be used in ten years, but arcade machines cannot. For a small bar, one is enough. For larger ones, even if you can buy a few, But as soon as the demand reaches its peak, it will never be bought again,” said Henry Morgan.
"I won't just buy Snake again, not necessarily anything else." Chen Zhiwen smiled and said: "Henry, there is one more thing you need to know. I have actually developed the next product after Snake. It’s a game, and it’s definitely more fun than Snake.”
"Oh, what kind of game? Can you let me see it?" This was beyond the expectations of this business veteran, and Henry Morgan showed an interested look.
"Please come this way." Chen Zhiwen stood up with a smile and led Henry Morgan to the other side of the office, where there was a light blue arcade machine.
After turning on the power switch, the screen of the arcade lighted up. After waiting for 20 seconds, two English words were displayed on the screen.
"Wonder Square? [Wonder Square]" Henry Morgan read it subconsciously. In fact, he had seen this arcade machine before, but he didn't care because he thought it was just a Snake arcade machine.
After 1 minute, a pattern with a rectangular box on the left, points divided into points on the right, and different types of squares on the bottom appeared on the screen.
"How does this work?" Henry Morgan asked curiously.
"Let me play it again and tell you about the settings of this game." Chen Zhiwen smiled and then started to operate it himself. At the same time, he also talked about the differences between various types of blocks, how to destroy each layer, how to get points, double layers If the three and four floors are destroyed at the same time, you can get four times, eight times, and 16 times the points rewards and other rules.
Twenty minutes later, Chen Zhiwen sat on a chair nearby and smiled at Henry Morgan, who was concentrating on playing the game.
It wasn't until the screen was once again filled with different squares and the game ended that Henry Morgan put down the game controller, looked at Chen Zhiwen and said, "I have to say, this game is so interesting that even I want to play it again."
"So, I am absolutely confident that this game will be more popular than Snake." Chen Zhiwen said confidently.
When negotiating with distributors, as a producer, he must be confident and confident. Even in the Internet era with the explosion of entertainment in later generations, "Tetris" has always been downloaded at a low level, and many people are bored. When you are busy, or if you are tired of various entertainment activities, you may come to play a game. Snake, on the other hand, barely survived after undergoing various modifications and various screen beautifications.
In this era with almost no entertainment, there is no problem for Hong Kong Cube to live for twenty years. However, for arcade machines, it may only live for two years. This is determined by the total market size of arcade machines. It is too small. Wait for the future. Developing home game consoles or handheld consoles or directly making them into computer games is a massive and huge market.
"You're right, but I still have a question? It seems that playing this magic cube takes a long time, right? In this way, will our customers encounter the problem of being unable to recover costs for a long time?" Henry Morgan asked.
"I have also considered this, so I will give our direct customers several options. They can choose to continue to let players invest 25-cent coins, or they can choose special game coins, which makes it easier for game owners to set their own prices." Chen Zhiwen said with a smile.
"Price your own price?" Henry Morgan thought for a moment and said, "A good way. This can maximize their interests."
"I like to deal with smart people the most, and I have to say, Henry, you are one of the smartest people I have ever met." Chen Zhiwen said with a smile.
Henry Morgan had only played for less than half an hour when he discovered that the Magic Cube was too time-consuming, which would be very detrimental to people who bought arcade machines. Most people would never think of this. As for not using ready-made coins but making their own game coins, it was also for People who buy arcade machines can recoup their costs as quickly as possible.
The ultimate goal of an arcade is to make money for those who buy it. From a business perspective, these people are direct customers and are more important than the millions of players. Therefore, as long as they do not offend the latter too much, Then we need to try our best to ensure the interests of the former.
Different regions, different bars, and different consumer groups will cause an arcade machine to face different orders of customers. Under normal business conditions, the price will naturally increase when the number of people increases, and the price increase will eliminate those who are poorer. , when the number of people is small, the price will be reduced to attract more people.
But if you use coins that everyone in society has, it will create a very embarrassing situation. Bar owners cannot control profits by raising prices. It is true that arcades have buttons that can control the speed, but this is not a very good method. Because it will only seriously reduce the user's gaming experience. Besides, Midea also has speed limits. You can't adjust it as fast as you want.
In the future, there will be other games that are not run on blocks, and it is naturally impossible to rely on speed adjustment. Only building your own coins is the way to go.
"I never thought of this trick. If the bar owner can set his own price, the income will definitely be higher." Henry Morgan said with a smile. This really gave him an unexpected surprise.
"So the replacement of arcade machines has never been a problem. In my estimation, if an arcade machine is given to a normal bar, it usually takes 3-6 months for the owner to recover the money, and the remaining half a year is purely for the bar owner. Profit, after that, people are probably tired of this game. Even if there are still people willing to play, there is little chance of spending money. At this time, it is time for us to launch a new game." Chen Zhiwen said lightly: "Magic Cube It may last longer than Snake, but there’s no need to worry because there will be other games later.”
The Magic Cube has actually been developed, including the motherboard debugging and testing of the hardware, but it has not been released because of imperfect channels in the United States. Now that there are suitable dealers, it is natural to let them know about this. There will be many aces in the future.
Woz's team has recently been developing the first arcade game of later generations: "Space Invaders". The name is nice, but it is actually about fighting bees. However, this game was originally played by Japan Taipei in 1978. Dong Company made a net profit of US$100 million. Although Snake and Magic Cube are now available in advance, it should not have much impact on different types of games. Even if it is, even if it is discounted, it will be good to earn US$50 million. ah?
Furthermore, we can’t let small Japanese companies make hundreds of millions, right? No matter how little you make, you still have to grab this game!
"Awesome, this is really beyond my expectation." Henry Morgan suddenly became very interested. He couldn't wait to win the position of the general distributor, because if this game was known to the outside world, it might attract the public attention. There are other competitors. Although their family is very powerful, he is only one of them, and he is not really able to see the sky with his hands and eyes.
"When will this magic cube be launched?" Henry Morgan asked, holding back his joy.
"Naturally, we have to wait until the Snakes fill the market on a large scale for half a year, and then we will slowly release the Magic Cubes." Chen Zhiwen explained: "General arcade buyers will have to spend a lot of money, and they have to wait until they We can only launch new products after the cost has returned. Otherwise, it will easily cause them to lose money because their customer base is also fixed.”
Can two different games be released on the market together? The answer is no, at least not now. Chen Zhiwen has long considered this issue. If he can, if two or even several games are released together, he will definitely make a lot of money.
But the problem is that the terminal customers cannot afford it. Taking the most common bar owner as an example, buying an arcade machine costs several thousand dollars. This requires almost all the customers who come to his bar to guide them there in order to buy it within a few months. If the capital is earned back, if other more fun arcade machines appear at this time, the previous investment will be lost. Even putting a small number of magic cubes into large bars will not work, because a small number of arcade machines will only steal customers and will damage the small impact. Bar business.
Once this happens, it will inevitably lead to the collapse of Snake's sales, because it is very likely that it cannot beat the magic cube, or Chen Zhiwen's judgment is wrong, that is, the sales of Hong Kong cubes will collapse. One of the two must be because the prices of both are too high. , the terminal market can basically only bear the popularity of one game. When this game is almost popular, it will be the time when the next one will be launched.
Only in the future, when the price of arcade machines drops rapidly due to the drop in chip prices, and bar owners can easily buy a few arcade machines, will they be able to accommodate several different arcade machines. But by that time, it may be the last period of arcade machines. Because home consoles are almost here.
"You are right, then we need to put the Snake arcade machine into various cities in the United States as soon as possible." Henry Morgan said with a smile: "That's not as good as this. Let's try it first at the U.S. entry price of $2,500. , when the channels are perfected, if there is really a problem, we can discuss it?"
PS: Please give me a monthly ticket
(End of chapter)
