"Of course, many schools in the United States have a deep relationship with my Morgan family, especially universities." Henry Morgan said with a smile: "The number of universities in the United States ranks first in the world, and there are millions of college students inside. These students spend most of their time in school. Even though they don’t have high incomes or just have simple part-time jobs, they are not as good as social workers in many high-end consumption, but they are much better in entertainment and are willing to spend money. , the entertainment venues near the school are much better than the ones in the community."
"That's true. But don't American universities care about this kind of thing? Do they have no control over this kind of game product?" Chen Zhi asked.
Without the pressure of people in society to get married, have children and survive, students can live a comfortable life no matter how low their income is. This is actually the same as the mainland that developed decades later. College students may only have one or two thousand a month for living expenses, but When used, in addition to large purchases, it is much more generous for fun and entertainment.
Arcade machines are exactly this type of product. People in bars may hesitate to spend a few dollars, but college students may not. Chen Zhiwen had also taken a fancy to the group of college students before, but at that time, arcade machines could only be sent to bars. However, American law stipulates that those under 21 years old cannot enter bars. Although there are a small number of college students who violate the rules or have reached the age, the number is not too many. And the number of people who come to the bar is still far behind compared to the crowd inside the university.
Nowadays, if you have the ability to send arcade machines directly to universities, it will really open up a box of wealth.
Henry Morgan said with a smile: "Some universities in the United States will prohibit things that affect students' learning too much, but they are also relatively well-known universities, and ordinary universities do not have so many regulations. The schools I choose will also be like this. Even in the United States, there are not many famous universities. We can completely give up on this market to avoid trouble."
"That's okay." Chen Zhiwen nodded and said. In later generations, I don’t know how many people in China went to Europe and the United States to attend pheasant universities. In fact, they went to such schools. After entering, they were basically ignored and could do whatever they wanted. However, there were still a lot of such universities. Their It exists to attract a lot of people who are rich but want a diploma.
In the current 1970s, although China has not changed its policies, many people from other countries will go to the United States to study, and just like the mainland in later generations, most of them go to this type of university. These people are quite wealthy. The living expenses are also high, and some people even buy houses and cars near the school.
"As for high school, it may not be suitable." Henry Morgan said: "High school students in the United States generally have low living expenses. They mainly live near their homes. The school traffic is not concentrated enough. With the current price of arcade machines, it is difficult to To get my money back, even if I open it in front of a high school, it won’t work.”
"It's okay. It would be great if it can cover some college students." Chen Zhiwen said with a smile.
The biggest problem for students who are high school students and below is that they have food and accommodation close to home. In addition, they are still young, so the pocket money they can get from home every month is naturally not much. However, for college students, their food and accommodation are at school. In this way, The living expenses provided by parents will naturally be more, and once the living expenses increase, students themselves can balance their consumption. If they eat less, they can play more fun things. Many people are still willing, and the same is true for mainland college students in later generations. At the beginning of the 21st century, many college students would rather go hungry than go to Internet cafes to play computer games.
"So this is a perfect cooperation." Henry Morgan said with a smile: "Eric, you have a very attractive game, and I have deep connections in the United States. I can send your arcade machines to many places." Inside universities, almost all bars across the country, departure lounges of major airports, and prime locations in some shopping malls.”
"I believe the Morgan family has such influence, but with so many channels, you can't have them all, right? Unless you have any products in the past that also need to go through these channels." Chen Zhiwen asked, there are connections to have connections, but really It is unlikely that any person, family or company can connect so many different points, unless there has been a similar product. For example, if Coca-Cola suddenly launches an energy drink, then even if Red Bull develops first for a few years, it will not be able to match Coca-Cola in terms of channels.
"Of course I don't have this entire channel. No one in the United States has this kind of channel. Let's talk about bars. This is a relatively loose industry. Bars in various places have different suppliers. No company can contact them all. Bars." Henry Morgan said: "So if we cooperate, I will also need to invest a lot of money and energy to set up distribution channels in this area in the United States, and open up bars in various places step by step.
The same is true even in schools, airports, and shopping malls. I know some people, but it is impossible for these people to know all airports, shopping malls, or schools. My favors are always limited. If I want to open up relationships, I have to rely on benefits. As long as the benefits are sufficient, these people will become their own, and so many people also have their own connections. If their connections also have benefits, they will join in. I estimate that almost 2 generations of relationships can basically cover it. Most of the American network. "
"In other words, Henry, we need two levels of dealers between you and the terminal?" Chen Zhiwen asked.
"Yes, one layer should be enough at the beginning of development, but if you want to cover the entire United States, two layers are necessary." Henry Morgan said.
"It's almost the same with two floors. How long will it take to build these channels?" Chen Zhiwen asked excitedly.
Building a complete sales channel requires a lot of funds and resources. This is why many supermarkets have developed very well. It is because these chain supermarkets themselves are channels for most daily necessities. As long as the chain supermarkets cover the areas , any merchant only needs to provide supplies according to the price, which saves a lot of effort, making almost all suppliers almost dependent on supermarket retail channels.
Arcade machines are new products, not daily necessities. There is no way to use existing channels to expand. If you want to really open up the market, you can only build them again. But this cost is too high, and it also requires a lot of network energy. Don’t say Chen Zhiwen is a Hong Konger. Even if he was reborn as an American, he would not be able to do this.
But powerful Americans can do it. The other party's connections plus the profits from arcades can attract a group of like-minded friends with their own networks to join in, and eventually form a community of interests. As long as the interests last, this group will will always exist, and this group can create channels covering the entire United States, which is what Chen Zhiwen has always wanted.
"Among these channels, the bar channel is relatively easy to open. I estimate that in three months, I can open up almost half of the bar channels in the United States. The latter half will take longer and require more The resource investment will be higher as you go to the back, you should also know this, so by that time, I will invest more resources in other aspects, and I also need to take into account your production capacity." Henry Morgan said with a smile.
"Hong Kong's production capacity is not a problem. We already have a large number of mature workers here. As long as there are enough orders, 20,000 units a month is not a problem." Chen Zhiwen said confidently.
Arcade machines are not an industry that requires large production lines like automobiles and home appliances. If the assembly industry wants to expand production capacity, as long as suppliers can supply it, other aspects only need to increase the number of workers.
The only thing he is worried about is the quality issues that need to be paid attention to after the rapid increase in production capacity. For this, Chen Zhiwen has already been prepared. Unlike other people who open factories, he has long known that once he finds a suitable dealer with connections and resources, The demand for arcade machines will immediately explode exponentially, so in the early stages of arcade machine production, three times the number of workers was deployed for production.
The first is to ensure that more people will have enough experience to ensure talent and quality when the demand for arcade machines explodes in a few months. The second is to have enough manpower to monitor quality in the early stages to ensure that there are no quality problems. , and the price paid is just a few hundred more people's wages. In Hong Kong, even if Midea's salary is far above the average, it only costs an extra hundreds of thousands of Hong Kong dollars a month. This amount of money is not as high as that of arcade machines. Profits are meager in comparison.
"Well, in this case, as long as we cooperate, I think by the beginning of next year, the demand for arcade machines will be at least 4-5 times what it is now." Henry Morgan said with a smile.
"The only question is how to cooperate between us." Chen Zhiwen said.
"Before we enter a deeper level of cooperation, I want to ask you one more question, Eric." Henry Morgan smiled and said: "I want to know, will Red Bull accept investment?"
"Do you want to invest in Red Bull?" Chen Zhiwen was stunned for a moment, and then said after thinking for a moment: "Red Bull will definitely accept investment from outside, but not now. When that time comes, if you are still interested, Henry, I will definitely One to inform you.”
Regardless of the industry, if you want to be at the top of the list, appropriate sharing is necessary, because the world is controlled by capital. If a company is promising in a certain field, it will inevitably be favored by many capitals who want to invest in it. To invest, in this case, the company can choose and negotiate appropriately, but it must not reject them all, because if they reject them, the capital will definitely choose their potential opponents.
Red Bull has an inherent advantage to a certain extent. As the first company to develop the energy drink market, and it has always had no shortage of funds in the early stages, it has developed very smoothly and now it has temporarily monopolized this market.
But even so, the investment consciousness of capital cannot be rejected, because in this world, there are many founders with vision. There may be a few people who have started to develop their own energy drinks after seeing the effect of Red Bull. These people They will not refuse a large amount of capital investment. Once Red Bull drives capital to their side, they will only be the unlucky ones in the end.
Not to mention, there are giants like Coca-Cola and Pepsi-Cola. However, due to the battle between them in the cola market and the fact that giant companies generally respond slowly, they have not paid much attention to the energy drink market yet, so Red Bull has no worries in the short term. .
The time when Red Bull needs capital for investment is when one or both of the two companies enter the energy drink market, or when a potential new energy drink company appears, then it will not refuse capital from all parties with resources and connections.
"Okay, I understand what you mean. Red Bull has no rivals yet." Henry Morgan said with a smile. He has invested in many companies and has much more experience in this area than Chen Zhiwen.
"Let's talk about cooperation with Midea Arcade. This is more important, and we can get the most direct profits in the shortest time." Chen Zhiwen said with a smile.
Henry Morgan nodded and said: "Okay, in that case, let's talk."
"My idea is very simple. We are divided into two parts. I am responsible for production and transportation to the United States. Before paying tariffs, it belongs to us. After that, customs entry, tariffs, domestic transportation in the United States, warehouse storage and delivery are all It's yours. How about this?" Chen Zhiwen said.
The core of a modern business society is division of labor. Everyone and each company do what they are good at. Chen Zhiwen is good at various game ideas, and Hong Kong is suitable for processing and production. Henry Morgan, as a member of a well-connected family in the United States, should naturally Being responsible for all things in the United States, as long as there are sufficient resources, all types of transportation, storage, and customs entry will be much more convenient, and it will also reduce a lot of manpower and time costs, which are also very expensive in the United States.
In the past, Midea was responsible for almost everything, and because it was not familiar with many aspects, it could only outsource to various companies in the United States, and was severely slaughtered by them.
"Okay, of course it's not a problem." Henry Morgan nodded and said, these are all small things to him.
"As for the price of arcade terminals, I think Henry, you also know that the previous price was around US$3,500, so in the future of our cooperation, the price of Snake's terminals should not exceed this number, because too high a price will only make more people Customers are retreating and are afraid to buy. The price from my place to the US port is US$2,500 per unit, and we will make changes based on the actual situation in half a year." Chen Zhiwen said.
"The semi-annual price agreement is okay, but Eric, this price seems unfair, doesn't it? We are responsible for customs duties and transportation, but we can only get $1,000, and we have to share dividends with two levels of distribution channels?" Henry Morgan said with a frown.
"For cars exported from Japan to the United States, it is impossible for dealers in the United States to receive a total service fee of US$1,000 for all levels, right?" Chen Zhiwen asked with a smile.
PS: Please give me a monthly ticket
(End of chapter)
