"It's very cool. This name is really good." Qin Zhihao read it several times and didn't know if he said it sincerely.
"One more thing, do you know about Watsons under Hutchison?" Chen Zhiwen asked with a smile.
"Of course I know, it was the largest water plant in Hong Kong." Qin Zhihao nodded and smiled.
Watsons has a history of a hundred years. It started as a pharmacy business in Guangdong and dispensed medicine to people. However, drinking water was a big problem in the mainland at that time. Many people fell ill after drinking sewage. Coupled with overseas distilled water technology, Watsons managers found that Seeing this business opportunity, he started a distilled water business.
Later, due to the war, Watsons moved to Hong Kong and established a distilled water and pharmacy business in Hong Kong. In the following decades of development, Watsons entered the traditional Chinese medicine pharmaceutical industry and had its own traditional Chinese medicine pharmaceutical factory. However, the distilled water business was overtaken by the soda drinks in Hong Kong. Due to the attacks from the factory and overseas Coca-Cola giants, and the improvement of tap water purification technology, the distilled water business is also shrinking.
"Watson's has a factory that makes distilled water. I'm going to merge it into Red Bull. I'm not asking you to do the purified water business. You can just maintain this factory for me first. Watson's is going to give up the beverage business completely." Chen Zhiwen said.
"Okay, no problem. If possible, maybe we can modify it to produce other drinks." Qin Zhihao naturally agreed. Even if he raised some people for nothing, it would be nothing to Red Bull.
"That's it. Once you have results, you will report to me as soon as possible." Chen Zhiwen said with a smile.
"Okay, I'll leave first." Qin Zhihao said goodbye with a smile, stood up and left.
"Very coke." Chen Zhiwen wrote four big words on the paper.
Red Bull has basically conquered the U.S. market. This is the consensus within the company this year. It does not mean that everyone will buy Red Bull, but in the United States, people who like energy drinks basically only recognize Red Bull, and outside this group of people , they don’t care much, don’t know, or are not interested in energy drinks. This group is much larger than Red Bull’s current customer base. In other words, Red Bull still has a lot of room for growth.
But as long as the publicity continues, these people will slowly try Red Bull and gradually become Red Bull's customers. If other companies want to enter this market, they have to have two choices, either to grab Red Bull's existing customers, or to compete for Red Bull's existing customers. These are customers who don’t know much about energy drinks.
In this case, no matter what you do, you have to publicize it on a large scale. And with Red Bull's first-mover advantage and scale, I'm afraid there are only a handful of people in the entire United States who have the financial resources. Liangle can do it, but they can't do it in one place. Small segments spend huge costs to invest in new products. After all, except Chen Zhiwen, who could have imagined the scale of the energy drink market in the future? Red Bull will become one of the top ten beverage giants in the world with just one drink.
At the same time, throughout the 1970s, Pepsi-Cola and Coca-Cola were fighting fiercely for the cola market, and almost all their resources were invested in their main business.
As long as it continues to occupy the European market and remain stable for a few more years, by the 1980s, Red Bull's position in the energy drink market will naturally be impregnable.
As the beverage market has stabilized, if there are no variables, Chen Zhiwen will not invest in other existing beverage fields, especially the cola market. However, the opening of the mainland is a very big variable. This is a blue ocean. This is true for all products.
Not to mention anything else, as long as it accounts for 30% of this market, it is enough for your Coke company to become the third largest Coke company in the world. Although it may be far behind the eldest and second largest Coke company, it is enough.
But we absolutely cannot wait until the mainland is reopened before we start doing this. We still have a few years to build a certain scale and lay a solid foundation. After the mainland is reopened, we can then enter the market to seize market share. Even in the early stages of the reform, overseas There are many restrictions on the sales of beverage brands, but the base size is large enough to easily cultivate a large-scale market.
September 20, Mid-Autumn Festival:
The temperature in Hong Kong has also got rid of the scorching heat of midsummer. People are also willing to go out of their homes, go shopping outside, and consume things they like. Their eyes are full of joy. Hong Kong's economy has begun to recover, whether it is land prices or the stock market. , and even the tourism industry has begun to develop. A large number of foreign tourists come to travel, and people clearly feel that the atmosphere on the streets seems to have returned to before the stock market crash.
"Give it a minute, let it go, let's stew mutton soup." Chen Zhiwen held the dinner plate and carefully placed the soup bowl on the table.
"Your dish looks pretty good, doesn't it?" Mom Wu Xiuling looked at the mutton soup served by her son and said with a smile.
"Of course, the lamb stewed with cabbage is very spicy and will definitely taste delicious." Chen Zhiwen said with a smile. Locals in Hong Kong generally rarely eat spicy food, but the Chen family is different. Chen Tianfu and his wife are from the north of the mainland and have been eating spicy food since they were children. When it comes to spicy food, Chen Zhiwen is naturally fond of spicy food.
Normally, the Chen family's food would be a little spicy, but today, during the Mid-Autumn Festival, Chen Zhiwen suddenly became interested and went to cook himself, making a spicy cabbage and mutton soup that was his favorite in his previous life.
"Let me eat and see." Wu Xiuling's appetite was so great that she picked up a piece of mutton and started eating it. However, she quickly picked up the Sprite beside her and took a sip. She exhaled and said, "It's really spicy. Let it go." What kind of pepper?”
"The chili sauce I saw in the supermarket two days ago tastes pretty good." Chen Zhiwen said with a smile. In his previous life, he often used Laoganma or Weijute's chili sauce to cook dishes, and the effect was generally very good. After Hong Kong, I almost forgot about it because I didn’t cook for a long time.
"What brand is it? I'll buy some next time." Wu Xiuling asked, but she didn't stop using her chopsticks and started eating cabbage again.
"The one from Taohua Datong tastes pretty good." Chen Zhiwen said. In fact, it is much worse than the chili sauce from the mainland in later generations. Nowadays, the chili peppers in Hong Kong or Wanwan are all very "spicy". They are full of spiciness, but the taste is It's much worse. It can't even be mixed with rice and can only be used for stir-fry. This actually severely limits its market.
"It's very spicy." Chen Tianfu on the side turned a little red after taking a bite: "I have never heard of this dish before."
"It's normal, dad, you didn't have enough to eat in the mainland when you were a kid. Where did you get the mutton? After you came to Hong Kong, you became rich, but here you don't eat spicy food. There's not much mutton. This cabbage mutton in the mainland The north is famous for eating to resist the cold." Chen Zhiwen said with a smile.
"Yes, to resist the cold. I still remember when I was a kid, it was really cold in winter. I don't know what's going on in the mainland now." Chen Tianfu also ate and drank Sprite.
"As for the mainland, we have now established diplomatic relations with Western countries. Maybe in a few years, we will be able to travel?" Chen Zhiwen said with a smile.
"Really? Do you have any inside information?" Chen Tianfu asked in surprise, and Wu Xiuling also looked at his son.
"No, it's just a guess. Dad, have you heard of Bill 43 in China in the past few years?" Chen Zhiwen asked.
"I heard it." Chen Tianfu nodded and said.
"Bill 43 purchased a large amount of equipment and required overseas people to install it in the country. Now these people have entered the country. As long as the country wants to continue to develop its economy, it will open up to Hong Kong sooner or later. The scale of the economy in Hong Kong is very important to the country." There is some help at home," Chen Zhiwen explained.
"I hope so, I really want to go back." Chen Tianfu nodded and said.
"It will happen one day." Chen Zhiwen said with a smile. Many people from the mainland in Hong Kong want to go back and have a look, especially those who have close relatives in China.
"Ding ding ding" the phone rang.
Chen Zhiwen, who had just finished eating and was about to go for a walk, walked to the phone, picked up the phone and said, "Hello, who's there?"
"Sheng Chen, this is Shen Bi." Shen Bi's voice came from the other end of the phone.
"Hello, Mr. Shen Bi." Chen Zhiwen said with a smile, "What do you want to see me for?"
"Sheng Chen should know about the Justice of the Peace, right?" Shen Bi asked with a smile.
"I know." Chen Zhiwen replied.
"I just got news that Chen Sheng will be one of them." Shen Bi said with a smile.
"Really?" Chen Zhiwen asked with some surprise. Although the achievements of the justices of the peace selected in recent years are far behind him, if you want to be elected for this position, you will definitely need certain activities, such as investing a certain amount of money. Relationship.
Before the acquisition of Hutchison, he had always kept a low profile, so naturally he was not qualified for this position. The acquisition of Hutchison had only just happened not long ago, and he had never thought about planning for the position of Justice of the Peace. He originally thought about it in two years, but he didn't expect it. The Hong Kong government actually put itself in directly.
"Of course it's true, but it's not this year. This year's Justice of the Peace was decided in August. I'm talking about next year." Shen Bi, the other person on the phone, said with a smile.
"Next year's list of justices of the peace will be out this year?" Chen Zhiwen asked rhetorically.
"With Mr. Chen's current status and reputation, a Justice of the Peace is naturally within reach. If you hadn't missed the time, you would have become a Justice of the Peace this year. And whether this year or next, Mr. Chen will become the youngest Justice of the Peace in the history of Hong Kong." Shen Bi said with a smile.
"So that's it. Thank you Mr. Shen Bi for informing me. What do I need to do?" Chen Zhiwen asked again.
PS: There are only two chapters today!
(End of chapter)
