TVB has a very high reputation in later generations. Especially in the 1980s and 2000s, various Hong Kong films emerged one after another, almost monopolizing the ratings in Hong Kong. Even in the mainland, it also has a very high status. Together with Tangren Film and Television and Zhouyi Film and Television, it has become a Chinese television station. Three giants of Chinese costume film shooting.
The benefits of wireless are actually not that great. Any super building in Hong Kong might be able to surpass it, but its influence is still huge and can even affect the values of the next generation of children.
Of course, the most powerful entertainment industry in Hong Kong is the film industry. Movies in the 1980s and 1990s conquered the entire Asia until they were defeated by Hollywood blockbusters with high technology. But on many levels, the culture within Hong Kong movies is really deep.
Especially Zhou Xingchi, Chen Zhiwen likes it very much. The funniest among his comedy movies are tragic stories. Many of them are actually about the tragic fate of small people, but they are also turned into comedies.
Since Hutchison itself is the major shareholder of Wireless, controlling Wireless is inevitable, and wireless control will be enough to affect the entire entertainment industry in Hong Kong. In the future, if there is a chance, it may be able to save Hong Kong's film industry, not to mention other things. , if there are more actors like Zhou Xingchi, it will be a good thing for the ordinary people in Hong Kong and the mainland.
In fact, it is not difficult to achieve the goal. Control theater chains in Asia with strong capital and establish good relations with the country to introduce Hong Kong movies. If these two are done well, unless there are ZZ factors, then as long as Hong Kong movies still have high quality, there will be no It may collapse, but if there is no quality in Hong Kong movies after the older generation retires after the 2000s, then even gods can’t save it.
As for ending the game in person, that's impossible. He won't waste his time on such trivial matters. It doesn't matter if he plays it occasionally.
If everything goes well, we will try our best to make Hong Kong or Chinese popular in Asia after 2000, instead of Korean.
Now all we need to do is acquire the shares of Wireless. If Era International does not sell it at this time, then it will go to HSBC. As long as the controlling rights are obtained, then when Li Xiaohe dies, Wireless will naturally be his.
After Zhou Jiayang and Richard Richard left, Chen Zhiwen couldn't help but think about how to plan for Wireless in the future. This was the first company that he needed to seriously consider after acquiring Hutchison, especially for the annual Miss Hong Kong event held by Wireless Elections, if this activity is done well, its other meanings are far greater than the meaning of profit.
…
Time soon came to September. Galaxy Group had completed the privatization of Hutchison. However, Hutchison only belonged to Galaxy in name. The entire Hutchison still operated independently, only taking orders from Chen Zhiwen. The merger and acquisition plan of Huangpu Group was also After successfully passing the approval of the shareholders' meeting, Hutchison will spend HK$130 million to merge the entire Whampoa Group.
At this point, Hutchison Whampoa was officially born, but the complete merger will take some time and is expected to be completed before the end of the year.
All plans within Hutchison Whampoa are being implemented as planned. Li Jiacheng's method is also gradually clearing out a large number of non-performing assets and non-core land in Hutchison Whampoa. It is estimated that it will bring hundreds of millions of Hong Kong dollars in funds to Hutchison Whampoa, as well as the future development of the joint venture company. part of the proceeds.
Richard Richard and Zhou Jiayang are cleaning up dozens of listed companies and more than 300 unlisted subsidiaries of Hutchison Whampoa. Most of these companies need to be sold. Various valuations and finding buyers are also confusing. They've been busy enough for a while.
Although the apparent "scale" is shrinking rapidly, Hutchison's debt problem has also begun to turn around. After a large number of assets were resold, Hutchison's capital chain began to operate normally. At the same time, Hong Kong's real estate market and stock market also began to further pick up. In addition Chen Zhiwen's financial resources also made Hutchison's creditor banks begin to breathe a sigh of relief.
However, things are getting better, and there is still a long way to go before all debts are paid off.
Hutchison's stability has reduced Chen Zhiwen's financial pressure a lot, and Red Bull has also received good news. Red Bull has officially begun to enter the European market.
Unlike when it first entered the United States, Red Bull's sales in the United States are now hitting new highs. October is also the season when many people choose sports. For the first time, Red Bull's sales have lasted for half a month in the United States. The total demand from major supermarkets and distributors exceeds one million bottles every day.
After having excellent results in the US market, it is naturally more convenient to negotiate with large European supermarkets. There may be some objections to price in some negotiations, but no supermarket refuses to introduce Red Bull because Red Bull is a high-profit product. Red Bull has high profits, and the same goes for retail supermarkets. Compared with cheap drinks such as Coca-Cola, Pepsi, and Sprite, Red Bull is more attractive to supermarkets and does not occupy much space.
"Sheng Chen, this is the sales data of the United Kingdom, France, Germany, and Italy in the past month. They are 153,000 bottles, 196,000 bottles, 240,000 bottles, and 115,000 bottles respectively. The entire data is still rising, and our channels are also rising. It is gradually expanding and it is estimated that it will not reach a relatively stable value until the middle of next year." Qin Zhihao, general manager of Red Bull, said with some excitement.
"Is this just supermarket data?" Chen Zhiwen asked.
"To be precise, it is the data of some supermarkets. The data of the more famous supermarkets in these four countries. We have not yet negotiated cooperation with other small supermarkets. In markets other than supermarkets, the dealers have not yet been determined, because in Hong Kong Due to the lack of production capacity, I want to wait until next year to consider this matter." Qin Zhihao replied.
"When will the problem of insufficient production capacity be solved?" Chen Zhiwen asked.
Qin Zhihao shook his head and said: "As long as the new factory starts construction in three months and our production capacity is more than doubled, we can handle it even if the sales in Europe are the same as those in the United States."
In order to cope with the surging market, Red Bull purchased a large piece of land in Yuen Long at the beginning of this year and built a factory directly on the ground with a scheduled production capacity of 1.5 million bottles of Red Bull per day. The equipment was also hired from the largest beverage manufacturer in Germany. Krones Group specializes in design and customization.
"The production capacity may not be enough, and something happened in the United States." Chen Zhiwen said: "Coca-Cola and Pepsi Cola did not cooperate well with Costco, so they asked us if we could also make Coke, and I thought about it. I thought about it and agreed.”
The core rule of Costco is to be cheap, but many products are priced by powerful manufacturers, such as various large household appliances and giants in the food and beverage industry.
There is no big problem in the area of household appliances, because the frequency of user purchase of such products is very low, and although the manufacturers are strong, dealers still have some authorization to adjust prices. In the area of food, they are very replaceable, and the same is potato chips. , Costco basically does not sell more big brands, but chooses cheap and cost-effective brands. Ordinary drinks are similar, but Coke is not good. Although there are some small brands, Americans still only recognize Coke and Pepsi.
Costco's low-price strategy resulted in the price of Coke in the store being much lower than nearby. This was not noticed when there were only one or two stores. However, as Pierce expanded, it was naturally discovered by Liangle, and then Liangle asked Pierce to After adjusting the price back to normal, and without alternatives, Pierce had no choice but to agree first, and then sent a fax to his boss Chen Zhiwen.
"Make Coke?" Qin Zhihao was stunned for a moment, thought for a moment and said, "It's not difficult to make Coke. If you want to make a taste similar to Coca-Cola or Pepsi, you can do it through laboratory debugging, but if you only rely on Costco, the sales volume There won’t be many, and Costco itself requires a lower cost than Liangle, which is difficult to achieve.”
"But as far as I know, in many supermarkets in the United States, there are many Cokes that are cheaper than Coca-Cola? How do they do it?" Chen Zhiwen thought for a while and asked.
"Those are all miscellaneous colas. They can survive because they don't have much publicity. The investment in advertising is basically 0, and they are only sold near the factory to reduce logistics costs." Qin Zhihao explained: "The transportation cost of beverages is very high. High, if it is just one place radiating to all directions, the cost will be much lower, but if the area is large and the distance is too long, it is not cost-effective, and if the area is large, publicity is inevitable, which is a contradiction."
"So if we only do it on a small scale, there won't be any big problem, but if we want to do it on a large scale, it will be more difficult." Chen Zhiwen asked.
"Yes, the most difficult thing is that when the scale grows, you have to face the pressure from Coca-Cola and PepsiCo. Not to mention new companies or small companies, even beverage and food giants such as Danone and Nestlé do not get involved in the cola industry, because once the scale If it gets too big, it will lead to a dead end." Qin Zhihao shook his head and said.
"The purchasing volume of Costco should be enough to support a Coke factory. I will try to convince Walmart to see if our Coke can be allowed in. Hong Kong and Asia will also be our potential markets. Chen Zhiwen thought for a while and said.
The biggest purpose of producing Coke is for the northern market that will be opened in a few years. This may be the last chance for any beverage company to enter the Coke field.
"If that's the case, we can give it a try." Qin Zhihao nodded and said.
"Let's arrange for the laboratory to debug the samples first. Although Coke is not difficult to make, it will probably take a while to make it taste good. In addition, our laboratory seems to have achieved little in the past two years, right? Nothing has been researched. New product?" Chen Zhiwen suddenly asked.
Qin Zhihao said: "The laboratory has been trying to slowly improve the ingredients of Red Bull. We want to enhance the refreshing effect without changing the taste. We have already achieved some results."
"It's still not enough. Recruit more talents in this field. If Hong Kong doesn't have them, go to Wanwan. If not, go to Europe and the United States to build laboratories. We definitely can't just develop one kind of beverage. After the cola is developed this time, we need to research other beverages. Red Bull’s market has been successful, so we need to start diversifying,” said Chen Zhiwen.
"What's the name of our Coke?" Qin Zhihao asked.
"Let's call it Very Coke. The English name is Fit Cola. How about it?" Chen Zhiwen asked with a smile. Choosing a name is a difficult task. I don't know how many beverage brands in the mainland have spent a lot of manpower and material resources just to come up with names. , because the name is so important, it must be easy to remember, and it must be smooth. An easy-to-remember name can even be worth billions of publicity fees, while a bad name can directly ruin the brand.
(End of chapter)
