"Hong Kong's new wealth myth - beverage king Chen Zhiwen!"
The next day, when all the newspapers were still asking questions related to Chen Zhiwen's acquisition of Hutchison and Hutchison's assets and liabilities analysis, Ta Kung Pao directly announced the answer to everyone's questions - where did the money for Chen Zhiwen's acquisition of Hutchison come from? ?
"Two years ago, Chen Zhiwen, who had just entered the business world, acquired an old beverage factory in Hong Kong, the United Soda Drink Factory, and founded the Red Bull brand here, which also became the first factory of Red Bull beverage.
A few months later, Chen Zhiwen, who had just started his own business, traveled across the ocean and started advertising Red Bull beverages in the United States. No one could have imagined that a beverage brand born in Hong Kong, an Asian city, would become a high-end beverage brand in the United States, the largest beverage market. Route: A 250ml bottle of Red Bull drink costs 2.5 Hong Kong dollars (0.5 US dollars). For comparison, a 330ml bottle of Coca-Cola drink only costs 0.7 Hong Kong dollars (0.15 US dollars).
Such a high price, if the Hong Kong media knew about it at the time, they would definitely say it was crazy, but what is incredible is that the Red Bull drink was successful in the United States. It became one of the most high-end drinks in the American market. This year, the daily shipments from Hong Kong ports The volume exceeds 600,000 bottles. Although this number is far less than that of Coca-Cola, it is also a very successful achievement in the field of high-end beverages.
According to this newspaper's estimate, Red Bull's monthly turnover is HK$50 million, but its net profit may be as high as HK$15 million. If listed on the Hong Kong stock market, its market value will definitely exceed HK$2 billion, second only to HSBC, Jardine Matheson and Hang Seng. , Land, becoming the fifth largest listed company in Hong Kong.
This is also the first high-end product accepted by European and American countries in the history of Hong Kong. It will be the brand that Hong Kong is most proud of in the future! "
"This may be the biggest guarantee that Mr. Chen Zhiwen can acquire Hutchison, a high-profit beverage that sells well in Europe and the United States. It is conceivable that in the near future, Mr. Chen Zhiwen will definitely be able to lead the Chinese in Hong Kong to the world in the business field."
Ta Kung Pao went beyond a simple description, and also gave a comprehensive description of several of Chen Zhiwen's companies, including Midea Electronics and Galaxy Trading.
They also discovered that Galaxy Trading’s monthly export volume exceeds 10 million Hong Kong dollars. However, because they do not know the overseas situation, many trading companies’ turnovers are only figures, and their profit margins are extremely low, so they only give a rough description. Key points Let’s talk about Red Bull.
As for Midea Electronics, it is just a normal report. Fans and radios are popular products, and the air-conditioning and refrigerator business is also very average. As for the core arcade industry, reporters in Hong Kong don’t understand it at all, and they don’t know. There is not much production capacity at present. , so naturally it will not be reported.
Ta Kung Pao briefly estimated Chen Zhiwen's net worth at HK$2.5 billion. The most valuable is of course Red Bull, while Hutchison's assets and a large amount of industrial land are worth a total of HK$500 million.
"It's nonsense, the debt doesn't count." After reading the newspaper, Chen Zhiwen was speechless for this group of newspapers. They were just trying to gain popularity without any investigation at all.
"Actually, I may have underestimated you. How could the newspaper know your specific situation?" Dad Chen Tianfu said with a smile. Recently, in order to cooperate with his son, he has been doing a lot of in-depth work. In fact, there is nothing wrong with his company, so he came to His son started a company, and he was so excited that he couldn't sleep for several days when he witnessed his son acquiring one of the four largest foreign banks in Hong Kong.
"All the profits from Red Bull are used for advertising, but I have nothing." Chen Zhiwen shook his head and said. Red Bull has recently begun to conquer the European market and has invested a lot in advertising. Fortunately, Europe is made up of many small countries. Red Bull's The expansion steps can be taken in small steps. The main focus is currently on the United Kingdom. When the United Kingdom is almost ready, we will then go to France, Germany, and Italy, starting with countries with strong economies and working our way down.
Considering the lack of language and cultural understanding in subsequent countries, Red Bull will also focus on cooperating with local people with resources and connections. But no matter what, Red Bull's strategy remains unchanged. If it doesn't make money in the first ten years, it will first stabilize the market.
"No one knows about other aspects. If they know that you have opened a supermarket in the United States, they won't be able to hype it up." Chen Tianfu said with a smile.
"It's up to you. This kind of thing cannot be hidden for a long time." Chen Zhiwen shrugged and said. The purpose of keeping it secret was to prevent the Hong Kong business community from discovering that there was a potential lion within the company. The acquisition of Hutchison was One of the ultimate goals, now that it has been exposed, cannot be concealed if someone really investigates the apparent overseas industries in detail. However, ordinary newspapers should not spend so much money to investigate in the United States. Besides, They won't think of the need to investigate, so they can probably keep it secret for a while.
It would be best to wait until you are ready to attack Wharf.
"Now the whole of Hong Kong probably thinks that your funds came from Red Bull. This can be justified, and Hutchison's creditor banks may also believe this report, but the most important thing is that after you take over Hutchison, you must do it in the shortest possible time. Let Hutchison recover slowly over time, even if it is a little better than before, it will be considered stable." Chen Tianfu said with some worry.
"Don't worry, I'm sure." Chen Zhiwen said confidently. Even if he didn't inject capital into Hutchison, as long as he waited until March and April of 1976, land prices would begin to rise significantly, and the Hang Seng Index would also grow significantly. In this way As a result, Hutchison's debt ratio will be significantly reduced. Coupled with a wave of clearing out junk assets and cashing out cash, Hutchison's most tense debt situation will be greatly alleviated.
"I get excited just thinking about it. My old Chen family and the ancestral graves are going to smoke, hahaha." Chen Tianfu laughed happily.
"It's not like I'm an official, why are you smoking?" Chen Zhiwen said helplessly.
"In Hong Kong, having money is more powerful than being an official. As long as you don't break the law, the Hong Kong governor will give you three points of face." Chen Tianfu said with a smile.
"It's a wealthy family in Hong Kong, but it's nothing. They're just local bastards." Chen Zhiwen said with a strange smile. In his current situation, it would be easy for him to become the king of Hong Kong. But if the goal is the world, then he is just a six-year-old. Just children.
"Don't talk nonsense. If this is heard and spread to the media, think about how many people you will offend?" Chen Tianfu shook his head and said: "After acquiring Hutchison, you will be completely different from before, especially in public places in the future. , one sentence can affect the fate of thousands of people, so you must be careful with your words, try to be tactful when speaking, and don't talk too hard. When faced with reporters' questions, don't answer if you can. Even at a press conference, you must prepare in advance. Okay, you must discuss the questions you ask reporters first. If you encounter an accidental interview, you can just not answer the question. Otherwise, if you say the wrong thing, you may offend a group of people, especially when you are in the limelight now. He also became an enemy of British capital.”
"I got it, dad, I'm just talking casually in front of you. Why do you think I hired so many security guards to protect our whole family from reporters? I'm just afraid that some things will be accidentally asked by reporters. ." Chen Zhiwen said dumbfounded.
Before Hutchison is firmly in hand, Chen Zhiwen is unwilling to make any mistakes. How a company like Hutchison will operate in the future needs to be decided based on actual conditions. Now Chen Zhiwen is not very clear about the details, so he isolates himself from all interviews with reporters. , wait until the overall situation of Hutchison has been decided, and then consider how to deal with media reporters.
"Okay, as long as you know, it is inevitable to face reporters for things like the acquisition of Hutchison. Let's make more preparations when the time comes. There is also the Hong Kong government. Not to mention the Hong Kong Governor, the Chief Envoy should find someone If I have the opportunity to meet you, I must be prepared in this regard." Chen Tianfu thought for a while and said.
"Sooner or later." Chen Zhiwen nodded and said. Not to mention the acquisition of Hutchison, even if Chen Zhiwen's Red Bull and Midea have really developed to a certain level, it is impossible for the Hong Kong government to know that as a businessman, contact with the local government is inevitable. Even if it gets really big in the future, there will be some contact with senior leaders of the northern government or high-level European and American governments.
This is a necessary process for growth. As a company grows in size, it affects countless jobs. In modern society, employment is the basic governance goal pursued by any government, so there must be a connection.
The acquisition of Hutchison is also the first step into Hong Kong's wealthy families.
"I won't come tomorrow. If you go to Hutchison, I'll be waiting for your good news." Chen Tianfu said with a smile.
"No problem, I'll take you to Chairman Hutchison's office tomorrow afternoon." Chen Zhiwen said calmly.
(End of chapter)
