Soon, Xu Weishan and Lei Shengli came to Chen Zhiwen's office. After An Qi prepared tea for several people, she sat aside and took notes. Basically, she would record every such meeting so that she could conduct business every week. tidy.
"Lao Xu, how are the orders from Walmart?" Chen Zhiwen took a sip of tea and asked with a smile.
"It's very high. Chen Sheng is still great. Our Galaxy Trading sent dozens of people to the United States and Europe to open up the European and American supermarket markets. The results in the past few years are not as good as the results of the chairman in more than half a month." Responsible. Xu Weishan from Galaxy Trading said with a smile.
"How many orders did Wal-Mart give?" Chen Zhiwen asked with a smile. After he had negotiated with Walton before, the details of the purchase naturally went to the Wal-Mart headquarters to negotiate with the Wal-Mart purchasing department. Because of Walton's Jinkou and Wal-Mart's purchasing department will naturally show sincerity, and the two parties are also negotiating in various aspects. However, no matter how fast cooperation is, it will take time. When Chen Zhiwen handled the Nike matter, the two parties had not yet made a decision.
"Our samples have been sent to Wal-Mart's purchasing department. Together with Costco's purchasing records, Wal-Mart's first order was about US$300,000, involving dozens of different products. This is such a big deal for the first time. Orders, this is unheard of in the supermarket industry." Xu Weishan replied: "At Carrefour in Europe, the first order was only US$3,000."
"Seize this opportunity, and Wal-Mart will have more and more orders in the future." Chen Zhiwen nodded and said that he invested in Wal-Mart in the United States, but Hong Kong didn't know about it, not even his parents knew about it.
In the era before the Internet, it was quite difficult to search for someone in the United States in Hong Kong. For a common product like Red Bull, many people in Hong Kong already knew that it sold well in the United States, but how good was it? How about the data? It is difficult to find out. We can only roughly infer from Hong Kong's export data, but no one knows the profit.
The stock of Wal-Mart is similar. Its stock acquisitions of Wal-Mart are kept confidential to a certain extent. It may not be difficult for people with resources in the United States to check, but it is difficult to know here in Hong Kong. Even if they send people to the United States to check, it will be difficult. It is difficult, unless there is direct access to powerful people in the United States, but this kind of relationship basically does not exist in Hong Kong. In the eyes of Americans, the current HSBC is just a small local bank.
"We are already preparing the best goods for Wal-Mart, and there will definitely be no problems." Xu Weishan said firmly.
"Well, I am very optimistic about the future of Wal-Mart. Their current turnover can reach a growth rate of 40% every year. They can achieve this speed not only because of their high business level, but also because their products are of high quality and low prices. It is very low-cost and it is difficult for the domestic industrial chain in the United States to meet such demand, but we can. The cost of light industry in Hong Kong is very low and can fully meet Wal-Mart's needs." Chen Zhiwen continued.
Build a good relationship with Wal-Mart, master the procurement chain and industrial chain in Hong Kong, and move to the northern mainland for production in the future. Then maybe ten years later, he will have hundreds of millions or even billions of dollars in his hands every year. Light industry orders, which can be produced domestically and are almost the only industries that can be exchanged for foreign exchange besides resources, will be of great benefit to him at that time, which is simply unimaginable.
At the same time, it can also help domestic economic development and lift many people out of extreme poverty. The effect of increasing employment and stimulating the economy may be much stronger than his direct investment. After all, how can his industry match the demand for so many American daily necessities?
"40%? Then this Wal-Mart must not become another Celtic in the future?" Xu Weishan said in surprise. As a supplier in the retail industry, he is familiar with European and American supermarkets.
"It's very possible, so hold on to this thigh." Chen Zhiwen smiled and said: "And it's not just textile and hardware orders, Lao Lei, your electric fans here also have to fight for access to Wal-Mart channels. "
"Electric fan?" Lei Shengli thought for a moment and said, "If we can enter Wal-Mart, then our brand will officially enter the U.S. market."
"Yes, after the first batch of Galaxy Trading goods are sold in Wal-Mart, Lao Xu, you will discuss with the Wal-Mart purchasing department to see if you can introduce Midea fans. Otherwise, just watch Costco and the Fedmart is still far from enough." Chen Zhiwen continued.
Since his rebirth, every step and every investment he has made has a mutual relationship. Except for the acquisition in Hong Kong, which is an investment in the real estate industry, other investments are mutually beneficial and can achieve real industrial mutual assistance.
Midea will inevitably have many types of electronic products in the future, covering all aspects of life, and after Red Bull has established a foothold in energy drinks, it will also jump into the field of food and other beverages. If Wal-Mart can become its own stable channel, coupled with Costco and its other retail investments in the future, it will basically be able to sit firmly on Diaoyutai.
At present, both Fedmart and Costco are their own companies, so Midea's products can naturally enter the market. Fans have achieved good results due to their low price, while refrigerators and air conditioners have also relied on some Hong Kong logistics personnel sent to the United States. It has far better after-sales service than other brands, and it has some achievements.
"What about the refrigerator and air conditioner?" Lei Shengli asked.
"You can give it a try, but Wal-Mart may not cooperate with us on this kind of electrical appliances. The focus now is to take the fan route first." Chen Zhiwen said.
"It seems that we can only rely on establishing the fan brand first, and then enter the field of white home appliances." Lei Shengli also understands what the boss means. Without strong logistics advantages, in regionally dispersed ordinary supermarkets, Midea There is no advantage in buying large appliances, especially air conditioners and refrigerators.
"This is not necessarily true. The market feedback of arcade machines in the United States is very good. The profits in the future will not be low. As long as we have money, we can carry out advertising and marketing, but the prerequisite is that we have to have high-quality products. How about the development of inverter air conditioners? How are you doing?" Chen Zhiwen asked again.
"Mr. Watts has optimized our chips. Currently, only three chips are needed for control. All other components are purchased from Europe or Japan. The air conditioners have been assembled. We are currently sending these air conditioners to the Middle East and Canada is conducting tests, and the feedback data shows that there are still many problems, and we are solving them one by one," Lei Shengli said.
"Okay, Midea's funding will not be a problem in the future. The research and development speed in this area must be faster." Chen Zhiwen nodded and said.
The previous air conditioners were similar to those on the market and were "semi-standard parts", so there were not many tests. However, this is the first time Midea has developed it by itself, and it is an inverter air conditioner that is not available on the market, so it requires a lot of rigorous testing.
However, the testing place is not in Hong Kong, but in the Middle East. Because most air conditioners are used in summer, they were specially sent to the Middle East, where summer is all year round and the temperature is very high, for testing. The cost is not high. In the Middle East, a Building a row of houses on the edge of the city and installing an air conditioner in each house can be used for testing and simulating extreme environments. Otherwise, the cost of building such a laboratory in Hong Kong will be more expensive, and it will not be possible to build a large number.
As for the heating capacity of air conditioners, they are not needed at all in Europe and the United States, because these countries have heating in winter and use natural gas for heating. The cost is much lower than that of air conditioners, and the efficiency is much higher. Therefore, Midea’s self-developed No. 1 Modern air conditioners do not have heating capabilities.
In the future, if there is an opportunity to enter the mainland where heating and air conditioning is needed, then we can invest in the research and development of corresponding air conditioners, but this will be at least ten years away.
(End of chapter)
