Although Nike will develop very rapidly in the future, it will not be until the mid-to-late 1980s. As far as the current situation is concerned, it is still far away. The value of the entire Nike company may not be comparable to Red Bull's annual advertising budget, so why not? How much money do you need to do your own advertising?
If Red Bull's advertising involves Nike a little bit, the initial effect will definitely be very good. Of course, this premise is that he holds a certain amount of Nike shares, otherwise, good things for no reason will not be given to outsiders.
"Mr. Chen, I have to say, this is really attractive." Phil Knight said helplessly. Although Nike uses franchising to expand, franchising also requires constant investment. The most basic one is advertising. Without advertising, who would be stupid enough to join?
"Mr. Knight, I think the conditions I proposed are very suitable for the development of Nike. I think if we cooperate, we can definitely make Nike a well-known sports shoe brand in the United States and even the world." Chen Zhiwen said with confidence.
In fact, even without him, Nike would still be No. 1 in the world, but no one knows it now. In the early days of Nike's development, it could have been Chen Zhiwen's funds, high-quality supply chain, and the bonus of Red Bull advertising. That's the speed of development. It will definitely be faster.
For Chen Zhiwen, the biggest benefit is second to the income from investment, and a labor-intensive industrial chain with technical content.
"Okay, if this is really possible, I would also like to introduce Mr. Chen to Nike's board of directors." Phil Knight nodded and said, he was indeed a little tempted, but in the shopping mall, many people are good at deceiving, including himself. The establishment of Nike was also the result of his repeatedly deceiving the Japanese.
Next, he needs to do his best to investigate the information of the person in front of him to ensure that he has the ability to implement the plan just mentioned, and then he will consider how to cooperate.
"If I can join the board of directors, as long as no very serious special circumstances occur, my voting rights will definitely support you." Chen Zhiwen said with a smile.
Regarding Nike, he does not want to participate in management. As long as he has a certain influence and can ensure the stability of the industrial chain, in other respects, he can just let Nike develop according to its original history.
"Okay, this can be negotiated slowly later." Phil Knight was quite satisfied. An investor who doesn't interfere much in the company's operations is the favorite of all operators.
Nike is not a big company at present, but it involves external capital investment and supplier replacement, and may even switch to Asia thousands of miles away for market production. Naturally, it cannot be settled in the short term.
Chen Zhiwen and his party will not wait in the United States forever. They spent a few days near Portland and bought a small farm with an area of about 600 acres, but most of it has been abandoned for a long time.
In the United States, the price of farms varies a lot, sometimes dozens of times. In addition to water rights, geographical location, and transportation conditions, another important point is whether the infrastructure is complete and whether large-scale planting can be directly carried out after it is obtained. The price of planting will not be very cheap. On the contrary, if there is no infrastructure and infrastructure investment is needed, it will be very cheap. Many countries will even give away such large areas of land for free. As long as capital is willing to invest, the investment will turn the land into agricultural production. That’s fine, but this kind of situation is relatively rare in the United States. Canada, Brazil, and Argentina all have such projects.
Buying a small farm just for fun, Chen Zhiwen handed the farm over to Ron and commissioned him to redesign it and transform it into a vacation place suitable for his family or future company executives.
Phil Knight also received preliminary news that Nike's other investors and creditor banks have agreed in principle to his investment. In fact, Chen Zhiwen's valuation of Nike is much higher than Nike's actual value. In addition, Nike is now It has also fallen into a capital chain crisis. It has not yet been able to solve the problems faced by the factory such as cost, quality, and labor unions. It is very urgent for funds. However, it has not yet decided how much capital to introduce and the proportion of shares to be transferred. As for whether to move the production base to In Hong Kong, discussions within Nike failed to reach consensus.
Chen Zhiwen is already very satisfied with the preliminary news. As long as he can take a stake, it is still in the early stages of Nike's development. If the stake is smaller, it will not be a small amount in the future. It is normal that the relocation of the production base has not been finalized. Any company There are factions within the company, and there must be relevant interest groups in Nike's factories in the United States.
If anyone else wants to touch this cake, they will definitely face serious opposition. However, since there are opposing factions, there will also be consenting factions. At this moment, as Chen Zhiwen’s representative lawyer, Ron is already negotiating with some of Nike’s senior executives, shareholders and even The creditor banks are meeting, and everything is for each to get what they need.
There is also news from Citibank in New York. Recently, Citibank's trading team has acquired an additional 1.5% of shares without caring about Wal-Mart's stock price. At this point, Chen Zhiwen personally owns 11.66% of Wal-Mart's shares. , and as a verbal agreement with Sam Walton, Chen Zhiwen also stopped authorizing Citibank to acquire Wal-Mart stocks on his behalf. Because of the acquisition at any cost during this period, Wal-Mart's stock rose naturally much higher than usual, 11.66%. The value of the shares has reached US$200 million.
For Wal-Mart, whose current turnover has not exceeded US$1 billion, the price-to-earnings ratio of the stock may be much higher. Perhaps the main reason is because Chen Zhiwen has been investing money in it over the past two years, causing the stock to be artificially high. But Chen Zhiwen doesn't care anymore. Long-term holding is the highest level of investment, and you don't need to care about short-term fluctuations.
More importantly, Wal-Mart's purchasing department has begun to place some orders for hardware and clothing products to Galaxy Trading. This is a good start. The cost-effectiveness of Hong Kong's industrial products is good for Wal-Mart, which specializes in high-quality, low-price, small profits but quick turnover. Impeccable choice.
The most important plan to come to the United States was completed, and Galaxy Trading finally entered the industry chain of the future largest retail company.
Things were almost done, so Chen Zhiwen naturally got on the plane back to Hong Kong again. After a day and night, he once again arrived at the small Hong Kong Kai Tak Airport.
The company had already sent several cars to greet him, and the group of people on the business trip went home in different cars. Naturally, Chen Zhiwen took his own bulletproof Mercedes-Benz car to his new home, a villa in Repulse Bay.
When they were in the United States, Chen Tianfu and his wife had no objections to this villa, so they naturally bought it without any renovations. They hired a caregiver to clean it and then moved in.
(End of chapter)
